The year 2023 began and Brazilian football teams are in their preseason to face this year's challenges. And with the end of the 2022 season, MKTEsportivo portal, in partnership with Samba Digital, a company specialized in digital solutions, released a survey of the numbers of national clubs on social networks.
Lifting
According to the survey, between January and December 2022, the teams that composed the tupiniquim football elite, that is, the 20 teams that competed in the Brazilian Championship Series A, totaled 3.59 billion interactions in social networks. For the study, the performances of the teams in the Instagram, Twitter, TikTok and Facebook, and the amount of interactions recorded on the official pages of the clubs in the period was 40.97% higher than 2021.
“ Understanding how platforms develop is more important than jumping headfirst into the hype. Today, adopting the same strategy and content for all networks is synonymous with completely different results among them. Each network is a niche and Vasco is one of the clubs that understand this most in Brazil,” explains Samba Digital Social Media Manager Wagner Leitzke.
According to what was presented in the survey, Instagram's highlight in relation to other social networks is remarkable, since the platform retained a total of 79.78% of interactions. Meanwhile, TikTok was the one that presented the greatest growth compared to 2021, since the viewing of videos related to clubs in the Series It jumped by 256%, thus registering 1.48 billion interactions.
The main highlight in the Chinese social network was Vasco da Gama, which had a share of 23.09% of this total of interactions at TikTok, and this great performance is partly due to the good campaign that the club organized next to the Luva de Pedreiro, a figure that is very successful among the Brazilian social network. Brazilian.
“ Clubs have increasingly qualified and paid attention to the production of their contents. It is beneficial for every ecosystem and it establishes the tie of sport with entertainment. In addition, there is a whole potential to generate new revenue that did not have the clubs before and, yes, with the media companies”, says Vasco’s Digital Manager, Guilherme Neto.
With this amount of interactions, it is clear that football remains one of the main showcases for any company that wants to popularize its brand in tupiniquim territory. Because of this, it is expected that this year, once again, the platforms of guesses dominate sponsorships to the main clubs of the Brazilian scenario, since the operators of this sector ended up falling in popular taste, not only by enabling fans to do a thing in the games of their heart team, but also can palpitate in a wide variety of other events. One example is the Best CSGO betting sites, which allow users to bet in professional tournaments of one of the most famous modalities of eSports, giving them access to various bonuses and promotions as well as payment facilities.
Now, the expectation is that given the success in 2022 and the high engagement generated by social networks, clubs repeat and in some cases until they improve the revenue that went well last year in 2023.
Flamengo in front also on social networks
Champion of the Brazil Cup and Libertadors in 2022, the Flamengo it is also highlighted in social networks. The Rio team obtained a total of 949 million interactions taking into account the four platforms already mentioned. Knowing this result, the club's Communication Director, Bernardo Monteiro, has already made it clear that they will produce even more content and will try to keep the Flemish community as strong as it was in 2022.
