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Chatbots have emerged to facilitate the relationship between company/brand and customer. But it is wrong who thinks that this technological advance was created only for large companies. On the contrary, it can be used by any one of all ports. Even, it is very relevant to small businesses. Understand what this technological advance is and how it can help increase sales and consumer relationships.
What's a chatbot?
Also called bot, short for robot, is a technological program that was created to perform human tasks and actions in relation to communication. However, such actions are repeated and standardized. So this program is called a robot.
Innovative, the program came to work as a specific virtual “assistant”. It serves consumers who have doubts about certain products, and is therefore direct and specific communication. In addition, the consumer will not even notice that he is talking to a robot, since the program can be customized according to the profile of each company and each audience. And the best of all is that the consumer can perform other functions while “talking” with the bot: shopping, reading news, browsing the internet, among other things.
How can a chatbot help a small company?
Fortunately, chatbots are helping several micro-enterprises grow and sell more, especially because they can be customized according to the “face” of each brand and corporation. Not to mention robots can learn new functions over time. The big question is: are chatbots accessible to micro-enterprises? Absolutely. There are already several models with affordable prices on the market. Just acquire them and learn how to operate them, which is not difficult at all, since you don't need technical knowledge to implant and operate it. It's practical for both the sellers and the buyers.
These virtual “assistants” can not only be customized according to the company’s identity and customer profile, but can also learn new functions over time, leaving the service even more personalized. I could tell they came to stay. In the “simulation of a human being in conversation” the chatbot has no one. Besides excellent clerk, he is also a great salesman.
Advantages of chatbots
It is time to know some more advantages of the program that has already gained enough space in the market:
- cost reduction: nothing better than a cost reduction, especially for a small company, is it? See that this is also connected to the service. But don't think the attendings will lose their jobs. On the contrary, they can perform other more important tasks, while the repeated and so-called “boring” are the responsibility of the chatbot. And yet, the service remains personalized 24 hours a day and 7 days a week. Just a robot to make himself available in that way, isn't it? An employee could never work all this time. In the robot case, he doesn't even get overtime!
- customization: the robot creates a direct connection to the customer, and can trust him and increase his degree of satisfaction with the brand. All this thanks to the quality of the service and also to personalization. For example, a more relaxed company can use a more informal language. Great way to please the public and make it more comfortable;
- increase in sales: in addition to relating to customers, chatbots can also sell. For that, they are quick and immediate. Consumers therefore do not need to wait for hours to take their doubts about the product they want to buy. These quick, intelligent and personalized responses are essential to effect and also increase sales;
- language direction: chatbot can use a language directed to mobile devices. This is excellent for small businessmen, as they can work their conversation strategies with customers through these devices, creating automatic suggestions for responses and interaction as well. A great place to do this is social media. Even Facebook Messenger already does that. It allows Fan Pages to create custom answers for consumers who contact the page. That way, the company doesn't keep the client waiting. A conversation is started and then entrepreneurs can answer the questions of the customers.
Did you understand the relevance of chatbots to small businesses? They are certainly key to optimizing service and boosting sales. You like that story? So leave your opinion on the subject in space below. Also, enjoy that you are on our blog and sign our newsletter to receive our news.
For Globalbot, partner company of Nationalvox – NVX for implementation of chatbot platform for service automation, sales and relationship, based on virtual assistants and artificial intelligence to create a new dialogue experience.
