On July 1, 2023, Google Analytics will formally pass to GA4. Although it is not a novelty, as it was announced last year, this represents a significant change for marketers, because analysis is the basis for how to track and evaluate their success.
You may think you have time, but it is essential to start the procedure immediately, as it is not as simple as pressing a button. Here's everything you need to know before the launch in six months.
What separates Google Analytics 4 from Universal Analytics?
The measurement data model has been updated to include events and parameters. An event is something like a page display. Tracking video displays or scrolling page, for example, can be a parameter.
In Google Analytics 4, there is a large list of events and parameters that were collected automatically without any effort from the collector. In other words, although complex settings in the AU are required, the ability to track events such as button clicks, video playbacks and much more is integrated into GA4.
This is based on the idea that page displays are not the only essential measure. For example, in Best bookmakers in Brazil there are stream options for games Live. If the gambler wants, he can click on several things during navigation, without committing to any bets. So knowing what interests each gambler is a good way to think about promotions and other advertising campaigns.
Reduced cookie dependence
For years, cookies have been used to track Internet users and provide a personalized experience. They are also essential in digital marketing. Google brought a problem to its advertisers when it revealed that third-party cookies will be deleted from Chrome by 2022. This led publishers and marketing professionals to a frenzy.
As a result, another important update of Google Analytics is that GA4 is now independent of platform and no longer depends on device-based cookies. Instead, it employs an event-based data model and provides smarter data tracking using machine learning and AI. This means that you will not lose important data if people refuse to accept cookie files.
A unified data model
Reports in Universal Analytics were focused on sessions and page displays, focusing on the number of visitors to a given page, login page, which URL was used for conversion and so on.
Google Analytics changes the way you analyze data from various devices to unify them. He departed from the views of traditional pages, social networks, transactions, etc. and combined them under a single notion – “event”. Any interaction – site viewing, application viewing, screen viewing, etc. – is now considered an event.
As a result, the new interface of Google Analytics 4 is significantly simpler, adaptable and intuitive. The most significant change in Google Analytics is that reports now provide aggregated data from the iOS/Android site and apps.
