Nothing is more disappointing for an entrepreneur than to look for his company name, or a keyword related to it, on Google and find that it only appears listed on the third, fifth or even tenth page of the search result. Bringing it to the home page, preferences among the first options, so that it is within reach of the netizen's eyes in less than 1 second, is a challenge that requires know-how, experience and, mainly, optimization. And this is a job that takes time and should be performed by a specialist in Web site optimization (SEO).
SEO it is a set of strategies that a site can adopt to improve its positioning in the search site results, such as Google, Bing and other minors or less efficient. Such strategies are through the organization of the site directories, the way information is Architected, a ease of access and navigability, the number of links that lead to the site in question, the existence of a good search system of the site itself and its popularity, among other factors.
It is important to remember that search tools, notably the Google, are the “starting points” for any research in the digital environment: from the search for a company that, for example, offers dog training services in the neighborhood such as the city, even some subject that the netizen wants to know more for the writing of a work, an article, a presentation at work.
It is of no use, however, that, by detailing the terms of your research to the maximum, the internet user encounters websites with little or no content, which add nothing but a contact email, a telephone and an address. A website robust, planned and which offers relevant content easily accessible it is the one that will achieve the best results: to be used, to hold the attention of the netizen, to make business possible in the real world. And that – relevance and popularity – will be key to taking you to the first page of Google.
A site optimization in order to appear better positioned on Google is a job that takes time. SEO expert needs to dedicate himself to actions such as keyword research (keyword search), competition research (evaluation and comparison with competing sites), keyword mapping (use of keywords in SEO project), creation of specific pages (focused optimization), on-page analysis (information architecture, usability, accessibility, navigability, content, internal linking etc.), offline analysis (external link, popularity of links, social media mention etc.) and personalized reports on the performance of your SEO project.
Formed by professionals with more than 10 years of experience in the areas of marketing, communication, design, internet and technology, National VOX – Digital Agency has know-how to develop any web or mobile solution.
