How to Generate an Incredible Sense of Satisfaction in All Your Customers.
This book deals with a feeling that has never been widely explored in the professional environment and is able to raise to a new level of satisfaction all internal and external customers of a company. It was the time when a large investment in marketing could be used to exclude competition and capture customer attention.
Currently, the demands of these buyers for authenticity, originality, creativity and honesty forced companies and brands to use a type of service similar to that of our great-grandfathers, when the owners of the business knew their customers personally and gave them individual attention.
Gary Vaynerchuk reveals how small and large companies can scale this kind of personal attention to their entire clientele, using the same social networking platforms that convey the mouth to mouth of consumers. This work, based on real data and stories, offers convincing proof that we have entered a totally new economic era, in which companies with the highest returns will be able to demonstrate that they are intensely concerned with the total satisfaction of their customers.
