Komeco launched the new site the brand following the main technological trends. The need arose from consumer demand for easier access and the intention of the brand to strengthen ties with its audiences through this communication channel.
According to Komeco Marketing Manager Vinícius Amaral, the air conditioning scaler is one of the great attractions of the new site. "In it the consumer or technician can calculate the ideal power for each environment and identify which equipment is the most appropriate", explains.
From now on the site is responsive, i.e., it automatically fits into the user's device, whether PC, mobile phone or tablet. Even if the user decreases or increases the screen, the page is resized and the elements are reorganized to facilitate the visualization.
To get an idea of how important this change is, in 2014 smartphones surpassed computers and became the preferred devices of the Brazilian to connect to the internet. Who confirms this is the study Data from the National Household Sample Survey (Pnad), published by the Brazilian Institute of Geography and Statistics (IBGE) last year.
The new site also brings the option “Work with us” in the top menu, where interested parties can view the open spaces and register, as well as send resume to the talent bank. In this option it is also possible to register to become accredited or reseller.
The site of Komec was produced in partnership with the marketing industry of the brand and the digital agency Nationalvox – NVX, from Florianópolis. www.komec.com.br
