National VOX – Digital Agency, based in Florianópolis, has just assumed the planning and execution of the digital platform of the Association of Sales and Marketing Directors of Santa Catarina (ADVB/SC).
The planning, divided into two phases, aims to align the values and pillars of ADVB/SC to the presence of the brand in the digital environment, strengthening the entity's representativeness, improving its relationship and communication with associates from all over the state, bringing it closer to the Marketing and Sales Market (offer of products, events and awards) and attracting new associates.
In the first phase, running, the entity's new website will be developed, with a fully reformulated graphic project and framework aligned with the most advanced programming technologies. The forecast is that the site will be launched later this semester.
With the new site ready, the second phase of planning will begin: digital marketing. The action includes a proposal for content production and curation, the repositioning of ADVB/SC on social networks (Twitter, Facebook, YouTube and LinkedIn), performing performance campaigns (sponsored links and targeted ads), aligning the use of the email marketing tool to the new planning and monitoring of digital presence with tools, indicators and reports.
All the work will be developed by National VOX, with ADVB/SC responsible for the execution of the planning.
