National VOX – Digital Agency, based in Florianópolis, took over the planning and execution of the company's search marketing strategies Orsegups, the largest security, surveillance and specialized services group in southern Brazil.
Two strategies will be implemented by the digital agency: SEO planning (search engine optimization), or site optimization for better positioning in search tool results, and sponsored links, via the use of Google's AdWords.
Orsegups began operations in 1977. Today, it operates with heritage surveillance, electronic monitoring, armed escort and personal security services in Santa Catarina and Paraná. In addition, from the outset it offers efficient solutions for the execution of administrative, clean and conservation services.
According to Eduardo Gentil, Director of Planning & Marketing of NationalVOX, the best search marketing strategy is a campaign that combines sponsored links with SEO practices.
Organic search traffic, resulting from SEO work, has a conversion rate in general higher and more qualified than that generated by sponsored links, being an investment that will bring return in the medium and long term.
Sponsored links bring results as soon as campaigns are started, because ads are displayed almost instantly and can bring excellent results in the short term when well managed.
