On Tuesday (16) the Foursquare promotes a kind of network mobilization, the #4sqDay. The date was chosen internationally by the users themselves to honor the platform, being celebrated by fans worldwide. For brands is the chance to conduct promotional campaigns and approach the tastes and preferences of those who are a fan of check-ins and geolocation. But will the app, not yet very popular in Brazil, now acting as a sales tool, be able to get the interested people excited?
Foursquare is not intimidated by this challenge and goes straight to the point: ‘If you have a business, #4sqDay is a great opportunity to bring new customers and keep your customers already conquered with new things’ If you haven't claimed your location yet, you need to go to www.foursquare.com and look for your business. Once you do, just click on the link in the right sidebar to claim the location, and follow the instructions to get management rights. But what kind of appeal should be offered? It could be anything! Discounts on a new drink or services, a sale of popular retail items, or a free special offer for those checking in your store. There is also the possibility of offering an extra special, special mayor for who is the mayor of his establishment (assuming that he is not an employee / owner).
Foursquare promises to help the market become special to people who check the neighborhood or use the Explore feature by adding a banner to get the attention of your business, as people are looking for places to go. Of course it helps if you use your blog, Facebook, Twitter, email marketing and signage in your store so people know what is being promoted. You can also encourage check-ins using banner/display with the #4sqDay logo.
The Foursquare app recently released an update. With version 6.0, the user's friends are represented on the map with the images of their profiles. It is also possible to easily find specific places and get images, not only of these places, but also of the services they offer. In the search of establishments, users may also notice an improvement. It is now possible to receive more detailed information such as classifications of locations, tips and highlight in places frequented by the user's friends.
