According to IDC Brasil numbers, a leading company in market intelligence, consulting services and conferences with the Information Technology and Telecommunications industries, in 2012 3.1 million tablets were sold in our country. The number is 171% higher than that recorded in 2011. For 2013, the sales expectation is even more encouraging: growth of 89.5% over 2013, or 5.8 million devices.
In a more in-depth analysis of the market, IDC Brazil found that of the total of tablets sold in 2012, 88% were for domestic users and 12% for the corporate market – compared to 2011, the domestic segment grew 159% and corporate 303%. To complete the positive picture, for Fabiano Destri Lobo, general director of the Mobile Marketing Association for Latin America, in 2013 mobile navigation will supplant navigation through desktops.
The scenario described above is quite optimistic. So your company needs to think about how to position itself in the mobile universe. Bring your project to NationalVOX, the digital agency that creates and develops apps for iOS (Apple) and Android (Google), as well as responsive mobile sites and websites.
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