Being a company 3.0 is top. investing in a good HTML5 website, social networks, marketing actions and applications is a way to stand out in this so new world of Digital Media. Big brands have learned that planning in Digital Marketing focusing on social networks is as important as betting on a virtual store as the business. Not by chance, E-Commerce Consultants are being disputed by the market and wages reach R $ 15 thousand.
Many companies find in practice that the way to get back in the digital world is effectively marking presence in it. And no more of an amateur way. Each click is now metricly calculated to produce effect. Sponsored links and content directed on networks such as Facebook, Google and Twitter make the brand known, trusted and profitable. Each segment wins a campaign in search of likes, fans, followers and Page Ranks.
The target audience is connected and Prosumer (producer and consumer mix). Well informed, like to share and buy things. All in network. He's the kind of fan of a brand that needs to be heard and monitored. Your behavior, if you generate two positive comments on a network with 1,500 friends, potential consumers, will echo in some corner of the internet. The consumer profile that speaks well of a brand on Facebook, for example, has the possibility to influence the preference of friends and followers.
Gaining respect in the market through digital means to protect the image and good relationship between brand and customer. That is why the importance of a good SAC (consumer service) 3.0. I like to quote the model of Banco do Brasil on Twitter. With every complaint I make, on a given subject, @MassBB returns me, responds quickly and resolves. The ombudsman has several Digital Marketing Analysts interacting with social networks. Investing in this online relationship center will make a difference. Talk to your client. He wants to hear you.
