In November 2022 Meta announced its global release of WhatsApp communities. In Brazil, due to issues related to politics, the resource that is already present in 15 countries and in Telegram, was only available at the beginning of this year, making it easier to manage similar groups, linking them to a community.
We talked about this here in the Blog in the article “ WhatsApp news that comes around and you need to know!”, but now the idea is to deepen specifically in functionality, so that you can get the best out, including with a focus on sales.
Contents
Toggle- Understanding WhatsApp Communities
- How to create and use a WhatsApp community?
- Resources of the WhatsApp Communities
- WhatsApp Communities for Business
- Conclusion
Understanding WhatsApp Communities
Imagine it as a social network umbrella. WhatsApp communities are a new way to organize your application groups, which has become quite popular and has millions of users. You can think of Communities as a great group for your WhatsApp group chats. While a group is a shared chat with multiple individuals, a community can contain several groups and all members of the subgroup.
Communities allow WhatsApp to offer the similar feature to programs like Slack or Teams, usually used by large corporations, as these programs are used to connect employees and their sub-departments, ensuring that everyone stays on the same page.
Similarly, community administrators can reach all members with essential updates by sending content and ads, and community members can stay connected by exploring and talking in groups that are important to them.
The main advantage that WhatsApp claims to have is the security guarantee provided through end-to-end encryption.
The community administrator can select who is included in the message group instead of the WhatsApp numbers kept as contacts, and works exactly like the application's streaming list.
All participants of these related groups are included in the message group, which allows the sending of information in real time.
In communities, administrators can also insert and remove members and groups, as well as create new and delete messages that have abusive content. Members of the communities also manage to leave a community, report abuses committed, and block contacts. The feature is approaching the Telegram channels, but instead of having a single channel, there are several subchannels.
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How to create and use a WhatsApp community?
A Community can be created by any user easily and quickly. The first step is to open the app's home screen (both on mobile and desktop), go to the “Communities” icon, represented by three dolls, and tap “Create community”. Then just include an image, name and description of the community to activate. Users can also add groups that already participate in the community and create a new group to enter into the channel.
Resources of the WhatsApp Communities
WhatsApp Communities offers several new features that not only make the social network more attractive to businesses, but also provide security measures, such as helping to eliminate the spread of unpleasant content, such as sexual or violent images. These new features include:
- Ability to add thousands of people to groups
- Ability to choose an administrator
- Mass message group
- Phone number check
- Communities cannot be discovered through research
Each community can have up to 50 groups, and community administrators can send messages to up to 5,000 people at once in the warning group. People will not be able to see the group participants or write messages, only view the contents sent by administrators. It is important to highlight that each group allows up to 1,024 people.
WhatsApp Communities for Business
But what can the WhatsApp Communities do for their business?
Even before the community feature made its debut, WhatsApp was already a consolidated marketing tool that mainly works in generating leads for sales. WhatsApp button is widely used on websites and landing pages that offer access to the application for lead capture, customer service, customer relationship and also negotiations.
Being able to contact a company through WhatsApp Messenger has brought a lot of confidence to the consumer and it still is.
Research indicates that people are 56% more likely to contact customer care by means of messages than by telephone. This opens a new door to communication and marketing. Administrators may:
- Send mass sales and promotion communication
- Answer to common questions
- Provide customer service and customer support
Since it is still a new feature in Brazil, there are not many examples of use by brands, but those who go out in front will always find the doors open first. Experts point out some advantages for companies when using the WhatsApp Communities resource. Here's what you'll find.
Create a community for your business
The community is designed to bring together users who have the same interest in a single large group and you can create a community for your business, but this will depend on the area where you work and the product/service you want to sell. It goes the same way as the strategy known in search marketing for “target audience”. Common interests create opportunities, so participate and create communities where you imagine consumers will be talking and interacting in groups.
Share relevant content to engage interested parties
Marketing of products and services can be done easily, as videos or content in different formats can be shared to reach mass. But have a good planning of contents of your warnings/advertisings in the communities by offering the group members discussions and conversations that bring some value. It is worth the same rule that is used intensely in the inbound with rich materials and also the market methodologies. Start testing with videos bringing solutions to communities, always a good bait to attract interested in content that does not bring a direct sale.
You can be the administrator and highlight the brand
The communities in WhatsApp can be easily managed by administrators; they have greater control. Those who create a community automatically already receive the function of administrator of the site, and it is still possible to invite 19 other people to take over this position. The powers granted include group management, sending out communications, and the possibility to remove members who violate the rules.
Check in more detail what administrators can do:
- Manage other administrators: you can add other community people as administrators;
- Manage community data: you can change the name, description and profile image of the community;
- Manage groups: you can add or remove groups within the community;
- Manage participants: you can report or remove participants who do not follow the rules of space;
- Manage the warning group: Only administrators can send messages in this group, available to all community participants.
In addition, the person who created the community still has the power to remove other admins and disable space. That person is also the only one who cannot be removed.
Communities are free
The best thing about this is that it's free, and doing marketing for your company using as another digital channel through this feature will not cost you a penny more, while you can also reach a large number of people to market your products and services.
Conclusion
On your blog, WhatsApp announced that in addition to the surveys that can now be made within groups, use of emojis and video calls with up to 32 people, as the functionality is being used, news will be added: “We are happy to know that the feedback received so far is that these new tools are helping groups to organize better and achieve goals.
There are many other things we plan to create, so we will continue to add resources in the coming months.”
A Whatsapp group can be used for various purposes, including marketing small and medium-sized businesses, monitoring local events, launching campaigns and more.
There is no denying that WhatsApp communities offer many benefits.
And they will be considerably more substantial if you know how to maximize your potential by now using communities. Search first, get to know the subject and get to practice!
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