Definitely legalized in the country in 2018 (Law 13,756/18), sports betting is expanding in Brazil and several more active and renowned houses in the world have landed here to invest heavily in sponsorships of Brazilian clubs.
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The industry websites have already been allowed to advertise on club shirts and even to close broader agreements in terms of sports marketing. Master-type sponsors are already in development and well-known bookmakers are not wasting time in their strategy of conquering the Brazilian market.
According to the latest survey, the betting houses already sponsored no less than 13 of the 20 clubs of the first division of the Brazilian championship in 2019 and several of other national football series. They are already moving millions of reals in terms of sponsorship and this should grow even more in the coming years.
The size of the Brazilian population and the people's passion for football in particular, but also for other sports modalities, represent an important and significant niche to be explored by bookmakers.
Among the online bookmakers already working in the national market are, for example, the world giant Bet 365 and 1x Bet, among others. Both have extensive experience in online gambling and are supported by high technology and can offer great security to gamblers.
Currently, the development of smartphone technology and other mobile devices provides convenience to gamblers, who can make their bids where and when they wish.
The partnership with football clubs, always in search of new and large sources of revenue, has everything to grow even more and the teams' shirts will soon be very busy by the brands of the bookmakers.
Giants of national football as the current Brazilian champion Flamengo, Vasco and Botafogo, from Rio de Janeiro, and São Paulo as Santos, for example, have already adhered to the trend. But associations and other capitals such as Coritiba (PR) and Fortaleza (CE) also already have sponsorships from bookmakers. The same goes for Red Bull Bragantino, newcomer to the elite division of national football. New times in sports marketing!
