The National VOX – Digital Agency, based in Florianópolis, is responsible for the planning, management and execution of the digital platform of the newest institutional campaign of the Social Service of the Santa Catarina Industry (SESI/SC), “Essential as the People”, initiative of the FIESC System launched with the Catalan tennis player Gustavo “Guga” Kuerten as the protagonist and creation of the Free Multiagency, Blumenau.
The campaign will last 30 days – from July 15 to August 15 – and aims to show the Santa Catarina industry and society that 1) SESI/SC is fundamental for professionals to have high self-esteem, good quality of life, education and health to produce more and better and 2) that the Santa Catarina industry only succeeds, in Brazil and in the world, with the support of these professionals, as well as Guga has reached the Hall of Fame with the support of people.
During this period, NationalVOX was responsible for the creation and development of the campaign hotsite, the cultural contest, its mechanics and its regulation; and for updating SESI/SC profiles on Facebook, Twitter and YouTube.
The main action of the digital platform campaign is the “Essential as People” promotion. No hotsitewww.essential as people.com.brThe internet user shall have access to the regulation and the participation form.
The theme question is: “Guga won because he had the support of people. And you, what is the greatest achievement of your life and who were the people essential for you to succeed?” The authors of the top 10 stories – which can be told by text, photo or video – will win a megaball of tennis autographed by Guga.
Anyone living in Santa Catarina and over 18 years of age can participate. The participation of FIESC (FIESC, CIESC, SESI, SENAI and IEL) and PREVISC (Previsc) staff is prohibited – they have a special, restricted access hotsite, to participate, also created and developed by National VOX.
