In the digital environment, no one else does business and attracts attention to their brand only by providing a generic email and a contact phone. It is necessary to communicate, interact and produce relevant content to entertain, trust and keep the netizen-consumer up to date.
In this context, the trend for companies of the most varied segments and sizes to invest in creating corporate websites and blogs, fan pages on Facebook, Twitter profiles and other tools, such as Google+, Instagram, Pinterest and LinkedIn, is growing.
Having an active account in one of these services, however, is only the first step towards consistent social networking. It is necessary to establish strategies, to know exactly what you want in this super-populated environment and to be prepared to communicate with fans, consumers and sympathizers – and to receive their opinions about you or your brand.
The best way to balance these demands – to plan, communicate and measure – is through the management of professional social networks. It is about the creation and implementation of strategies whose purpose is to analyze, in numbers and qualities, what netizens-consumers think about their brand, and the maintenance of a frank and open relationship, from equal to equal, with customers or prospects, whose adherence is measurable.
In social networks, as in other aspects of digital marketing activity, the results are achieved over time, day by day, and a lot of work. There is definitely no magic: you cannot inflate the number of followers (Twitter) or likes (Facebook) with maneuvers or “hands”. This is because, in this environment, every cheat is, sooner or later, discovered and, worse, revealed to all members of the community, who will not spare the mark (in this case, victim). The damage to image and credibility in these cases is incalculable.
And even if the “trucks” worked, and the contracting company was aware of the “maneuverings”, what is the advantage of relating to 5000 people who are indifferent to their brand, to their company, to their service, rather than maintaining direct and frank contact with 100 interested customers? It is these 100 fans or followers who will provide valuable feedback, relevant opinions and interact naturally with the content posted by the company on social networks.
Nationalvox – NVX has a core dedicated to social networking management. This core produces relevant and quality content and monitors the results for the customer in detail. Always aiming to promote and strengthen the brand, the relationship with the target audience, the capture of potential customers and the generation of business.
