SEO (Optimization for search engines) is a set of optimization techniques, which aims to improve the positioning of a page in the organic results of the searchers, achieving more accesses and the possibility of conversion.
There are over 240 items for the good positioning of a page on Google. But don't be alarmed: meeting all these rules is not so simple, let alone being done by everyone, including their competitors.
But basic SEO rules should be understood by any person or company that has a professional website, or at least should.
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Optimization can be on-page or off-page. The on-page is the one made inside the page, including its address, content and structure. The off-page is done outside the site, such as disclosure of content, backlinks and other actions.
In this post we will talk about on-page optimization. But how can this technique be understood in a more profound way?
SEO on-page optimization refers to practices and changes that can be adjusted directly on a site to improve the performance on search engines like Google, Bing or Yahoo.
Anything like site code, metatags, content and more can be directly adjusted to improve your SEO.
Presenting your business or business on the internet is increasingly important. Even though there is a very large competitiveness in the virtual world, one cannot help but appear in the search mechanisms. And more than showing up, you have to be in the front!
Google ranking rules aim to bring the user useful and relevant content, so that he does not need to return to the search again.
Your biggest effort will be to produce content that is really interesting and practice SEO techniques constantly. It's a continuous job, but it's worth bringing in safe results and lower financial investment.
Keeping SEO best practices on-page is important because it is the only area that is directly under your control. Learn how to set up your website with SEO strategies and best practices:
Contents
Toggle- 1. Choose your keyword carefully
- 2. Keyword in the title
- 3. Meta Description
- 4. Attribute images Alt
- 5. The URL has to be friendly
- 6. Capriche on internal links
- Conclusion
1. Choose your keyword carefully
Set and use a keyword, or more, it contributes directly to ranking your content or website in the main search mechanisms.
Since the keywords are the terms sought by users to remove doubts or search for a particular product or service, they enable several solutions, both for the consumer and for the company that is positioning them.
Therefore, the success of your content, as well as the conversion rate into sales or leads can be achieved by choosing the right keywords. After all, when well defined, a keyword is able to reach thousands of users with just one click on a searcher.
To define it in an assertive way, study a qualified audience by means of a persona for your business, and then evaluate your search volume for a given term.
You can use short tail keywords or long tail keywords. Here in this article, you can better understand the difference between one and the other.
Google ranking rules aim at a good user experience, so the keyword should be inserted into the text in a natural way according to the semantics of the content.
2. Keyword in the title
Place your target keyword at the beginning of the title (also known technically as H1) helps you gain preference in the search engines. This is the most important element for Google's algorithm. That's why he must be very attractive.
It is important that your key word is present in it, and interesting that it is the first word of the title. If it's not possible, the more left she is, the better. Let's say the title of your post is “online sales are on the rise during the pandemic,” so the key word to be highlighted in the text is “online sales.”
Another tip is to use a title of up to 63 characters, so you can avoid the sentence being cut in half on the search page.
For those who don't know yet, the URL is the address of your page. This is another place you should include your keywords. The idea is to uncomplicate, so avoid using numbers, codes or letters that don't make sense.
When Google's algorithm reads your URL it should understand what that page is about, so it's ideal to use a short line that defines your content.
3. Meta Description
Also known as meta description is the summary of your text, which appears below the title in search engines. It is essential for better ranking performance, being a strategy that can increase the click rate on the page or website.
Some platforms greatly facilitate your optimization, a great example is when we will apply SEO On-Page strategies in WordPress.
Optimise meta description through the tool Yoast, which provides a limit of up to 160 characters for the description of its content.
To be clear and objective, many readers only enter a page after reading their summary, even after viewing the title.
So this is the second chance to win more visitors or who knows who's interested in your product or service.
4. Attribute images Alt
This is an important part of SEO on-page that many end up not paying attention. The practices to optimize images you will include on your site or post, consist of assigning a title to the image, resize the size of them thus facilitating the upload and adding a description as well.
When adding an image title, place the key word separated by dash (e.g. optimization-on-page). For the description you should use a short text between 4 and 8 words that refers to the main content of the page.
To make your content more explicit, you can use images and graphics to illustrate the subject, or even offer a tutorial on the subject.
However, to position it in the first search results, it is necessary to include the ALT attribute in images, i.e., an alternative text to describe what the image represents.
Another place to use the keyword is in the name of the image file.
If you are using two or more images on the page, you can vary the keywords with small changes or synonyms to get a better ranking level in the search engines and also to enable the file to excel in Google image searches, for example.
5. The URL has to be friendly
Another important element to do a good SEO on-page is to optimize and leave URL friendlyer (page links).
The truth is, if you still have confusing URLs like this:
“http://www.example.com.br/30%20/test%202.0%20chopter%202B%20between%20chopter%202%20and%203%20.html”
... chances are that your website or blog is losing visitors, i.e. your traffic is decreasing.
You can leave your friendly URLs in different ways:
- include the keyword in the URL;
- separate the words from the URL with hyphen;
- use lowercase letters;
- Make short and objective URLs;
- avoid URLs with codes, numbers and symbols, as search engines do not identify well.
In addition to the presentation of the address of your content, it looks better in the eyes of the visitor, it still ranks better in Google optimizations.
6. Capriche on internal links
The internal links (when you direct to other pages of your website) help the visitor find the information he needs and therefore should be made in a clear and objective way, so that the browsing experience is positive and the rejection rate is low.
Google's algorithm analyzes two aspects of an internal or external link: anchor, that is, the word or image that appears on the link, and the semantic context in which it is found.
If you want to show Google that your subjects talk to each other and that your site pages have a proper hierarchy, always remember to use internal links.
Conclusion
In addition to the above tips, having a responsive site is crucial to applying SEO on-page.
If your site offers responsive design, users will have access to all content without any kind of problem, which brings greater satisfaction to visitors and that is an important factor for Google to show you as a relevant result.
More and more people use smartphones and tablets, and if your site is not responsive, you may be losing customers to your competitor. Keep your eyes open!
SEO is a joint job, so be sure to pay attention to other points of organic search optimizations, such as good keyword usage, upload time on your site and monitoring it.
Needing to invest heavily in your brand's on-page SEO optimization?
The NVX has SEO experts ready to help you achieve the best results and be well seen by Google on the first pages.
