Using video marketing for sales strategies

With planning and creativity, you can produce videos for marketing actions that will surprise your target audience. If you are still hesitating about the value of the video for your business, especially if it is a small or medium-sized company, here are some facts that can convince you.

Contents

• What is video marketing?
• Benefits of Video Marketing
  • Videos are getting attention!
  • Videos Increase Conversion
  • Videos attract new customers
• How to start with video marketing
• Examples of video marketing
  • Demonstration
  • Bastids
  • Educational or tutorials
  • Customer statements
• Conclusion

You know that famous phrase “an image is worth more than a thousand words”? In the case of video, multiply that by another thousand. This is the basis of video marketing, a powerful form of marketing that effectively involves your audience as part of your campaigns, especially sales.

Video marketing means using videos to promote and tell people about your product or service. This helps increase engagement on your digital channels and social networks, educates your audience and allows you to reach them with a new medium, in case the most powerful media format today. 

Recent studies in several countries have found that videos have helped companies to increase:

• Brand knowledge at 70%
• Traffic in 51%
• Sales at 34%

The key to its popularity is the relative ease of engaging with potential customers and customers on multiple platforms. Companies are using more and more videos to attract, convert and retain new customers with great success.

See also:

• 8 Infallible Tips for Mastering Google Search in 2025
• Social media trends for 2024: platforms that are shaping digital marketing
• The Power of Google Evaluations: How to Improve Your Business’s Reputation
• The new era of email marketing: how to stand out in the inbox
• CRM for real estate and construction companies: boosting sales and loyalty to customers
• Does organic reach still make sense in digital marketing?
• Optimizing AI Ads for Digital Performance
• The Importance of Cloud Storage for Big Data

Search Video Marketing Statistics found that 79% of consumers prefer to learn about a product watching a video rather than reading about it. And that's no wonder, since a video can be consumed more easily than other content.

Video marketing helps educate the market about the advantages of your product and increase engagement on your social networks. In addition to multiplying your chances of conversion, as 64% of users are more willing to buy after watching a video. 

Another advantage is the excellent ROI rate (return on investment). Recent data reveal that companies that know how to make video marketing get 66% more leads (potential customers) and 54% increase in brand reach.

You want some more? Follow the reading: 

Videos are getting attention!

Being able to capture the user's attention in a matter of seconds is the great marketing balcony and that can be quite challenging, but that's where the videos can save you. Those traditional arts and creative-looking photos are no longer enough!

Understand that the first seconds of your video need to be attractive enough to stop users from rolling and focus on the content offered. Although users can stop to see fun photos, it is known that videos hold attention 5 times more than static photos.

Videos Increase Conversion

Video marketing statistics performed by specialized platforms indicate that 55% of users/consumers watch videos before making a purchase decision. And that's not a small one, is it?

When users have the opportunity to see the products being shown and tested through videos, there is a greater chance of actually buying them. The video is also beneficial for websites, as it keeps users on the pages for a long period of time and encourages them to browse the site as well. Which is also great for users who don't like to read product descriptions. 

Videos attract new customers

Videos are great for marketing strategies when it comes to attracting a new customer base. You can use the professional videos you recorded to advertise on your social networks. YouTube, Facebook and Instagram are platforms where you can send your brand videos.

Platforms have great targeting capabilities that allow different audiences to reach through ads. You can control your budget and ensure that videos are displayed only for specific target audiences. You can also count on the services of a video producer.

Marketing using video has become the leader of content strategy in the marketing world and is the media format your audience expects in the future. The sooner you start with the videos, the better your long-term success will be.

But how can we start quickly and get results?

Use your smartphone. This is the most accessible feature for creating video content. If a video for mobile is good enough for celebrities and influencers of YouTube and Instagram, it will probably be good enough for your first recording. 

For creativity the sky is the limit, but it is always good to seek (or copy) ideas for the content of the video itself, here are some examples to begin with. 

Demonstration

Demo videos or product videos are short and educational clips that explain how your product or service works. Highlight all the main benefits and add a decoy phrase to encourage viewers to buy. 

THE IKEA Place is the new IKEA mobile app that allows you to put virtually furniture sold by the company in your home, scanning the spaces. Their video is efficient, shows what the application does and how it works: 

Bastids

Also known as “making of”. Give your target audience the opportunity to meet the people behind your company or brand and understand how your product is made. Authenticity is not something you should try to fake but an effective way to build emotional connection with your customers.

One of the most common formats of making of is what shows the backstage of productions. In the videos of the Victoria’s Secret Fashion Show, it is possible to see from the presentation of the models, to the step by step of the construction of the event structure. With this, people are more anxious to see the final result.

Educational or tutorials

Videos are a particularly attractive way to learn how to do something online because they can show viewers exactly how to do it. 

And in this field, YouTube is the boss! Who has never been to the video platform to look for solutions to problems or product orientations to learn how to use or buy? 

Try to have a social network channel and create videos that bring relevance to those looking for something specific, avoid the blah, blah, blah of seller. Here the importance is to help and at the same time to take away doubts in an authentic way, without deception.  

Tasty Food has created a video to teach you how to make perfect pasta. Click HERE to check. 

Customer statements

Testimonial videos are a great way to increase social proof and influence your target market. The testimonies of satisfied customers, especially those who have become brand advocates, can be even more valuable to a company.

Think about that customer or consumer who bought and approved your product or service to record a video reporting the benefits and advantages of your brand. Try to convince him that you're helping other people make the best decisions. 

Combine a script and prepare an edition that brings the real goal of social proof, so important to convince on the consumer shopping day. On Google and even on Youtube, you can find countless examples of videos with amazing testimonials. 

Some tips for creating good videos:

• Set the video goal, whether it is product launch, demonstration, or want to tell a story, etc.
• Meet your target audience by presenting solutions to the customer according to your lifestyle.
• The format of the video is important, both in size and size, and what it wants to present, if it is a case of success, instruction, testimony or interview.
• Choose the ideal channel for your business. Your audience is more on Instagram? Invest in creative Reels.
• Prioritise the video quality even if it is recorded with a smartphone, while appreciating good lighting, perfect audio and proper editing.
• The script needs to be objective, highlighting what audio is and what video is, as well as texts that will go on screen. 

If you want to create video testimonials easily, the FlexClip It's a good tool.

If your videos for social media are peculiar and engaging, users will want to share them with other people. And creativity should be the main component in delivering really relevant content. So study, research, plan and don't be afraid to be inspired by competition.

Remember that everything in marketing should be validated with tests. Start with short videos and then offer a longer one. Same goes for the postage channels. Try to have company profiles or business on Instagram, Youtube and Tik Tok, the three main networks focused on video format. but it is also worth testing with Business Pages on Facebook and LinkedIn. 

People share brand videos with their friends if the video is fun and unlike any other brand video they've ever seen before. This, in turn, will increase traffic to your website and bring better opportunities for customer search and sales. 

National Vox has helped many companies to position themselves in the market with great results in video marketing strategies. You know what? Talk to me here.