We publish below the most updated edition of the Facebook Promotion Guidelines, theFacebook Promotion Guidelines. The document is mandatory consultationfor those who work withDigital marketingand back and a half needs to create or take care of aFacebook promotionin hismanagement of social networks.
Facebook Promotion Guidelines (Date of Last Revision: 17.12.12)
“ The following terms, as well as our Data Use Policy and Declaration of Rights and responsibilities, apply to all Facebook Pages. In addition, all content of the Pages must conform to our Community Standards.
General I.
A. Only authorised representatives may manage a page of a trade mark, entity (local or organisation) or public figure.
B. Any user can create a page to express support or interest in a brand, entity (local or organization) or public figure, provided that there is no possibility that it is confused with an official Page or violate someone's rights.
C. The content published on a page is public and visible to anyone who can see the page.
D. It is necessary to restrict access to the Pages (through our blocking functionality) as necessary to comply with applicable laws and Facebook policies, including our Advertising Guidelines and Community Standards.
E. You cannot establish terms for your page that conflict with our Declaration of Rights and responsibilities, the Data Use Policy or these terms.
II. Page Management
A. Facebook webpages and addresses names
The Facebook web pages names and addresses should accurately reflect the content of the page. We may remove your administrative rights or request you to change the name of the page and the Facebook web address from any page that does not meet this requirement.
The names of the pages shall:
i. not consist only of generic terms (e.g. beer or pizza);
ii. use appropriate and grammatically correct capitalization, and may not only include capital letters, except acronyms;
iii. do not include symbols such as excessive punctuation and trade mark designations; and
iv. do not include unnecessary descriptions or qualifiers.
B. Name changes and migrations
We will only process changes in names and migrations that do not result in a misleading or unintended connection. For example, we will allow migration from place to global, such as “Facebook France” to “Facebook”, but we will not allow migration from global to local or local migrations, such as “Facebook France” to “Facebook Russia”. In addition, you cannot request a name change or migration that results in recategorizing the page of a product such as the page of a brand, a generic page or opinion like the page of a brand or a group like a page. All migrations are made according to our criteria and are final.
C. Data collection
If you collect content and information directly from users, it should be clear that the one collecting this data is you (not Facebook), and you should provide a notice and obtain the user's consent to use the content and information you collect. Regardless of how you obtain content and user information, you will be responsible for ensuring all permissions necessary to reuse content and information.
You will not collect user content or information, or otherwise access Facebook, using automatic means (such as collection bots, robots, spiders or scrapers) without our permission.
All data you obtain from us should be in accordance with Section II of our Facebook Platform Policies.
III. Page Resources
A. Ads on the pages
Ads and commercial content (including content of publications on the page) are subject to the Advertising Guidelines.
Third party advertising is prohibited on the pages.
B. Cover
All the covers are public. This means that anyone who visits your page will be able to see your cover. Covers cannot be illusory, misleading or infringing someone else's copyright. You can't encourage people to carry your cover in their personal timelines. Covers should not include images with more than 20% text.
C. Page applications
The apps on your page should comply with Facebook platform policies.
D. Offers
Facebook may not be a suitable place for all kinds of offers, and you are solely responsible for determining whether Facebook is the appropriate forum for your offer. If you create an offer using the Facebook offer creation tool, the following policies will apply:
i. You can only carry an offer if you are the trader for or the manufacturer of the product or service you are promoting.
ii. You are responsible for ensuring that your offer complies with these terms and all applicable laws, rules and regulations. Offers are subject to many regulations (such as alcohol discounts and offers aimed at minors), and if you are not sure that your offer is in accordance with applicable law, consult an expert.
iii. If there is any restriction on your offer (such as expiration date or redemption limitations), you should disclose these restrictions to users in the terms and conditions section of the offer.
iv. You will be solely responsible for improper ransom, fraud or other problems arising from the distribution and/or redemption of your offer.
v. If your offer can be redeemed in a place of trade not operated by you, it will be solely your responsibility to conduct communication with the participating trader.
I saw it. You should not use the Facebook offer creator to offer the equivalent of a gift card, gift card or stored value card.
E. Promotions
If you use Facebook to communicate about or administer a promotion (such as a contest or betting games), you are responsible for complying with the rules of such promotion, including official rules, terms of offer and qualification requirements (e.g. age and residence restrictions), as well as compliance with the rules that control promotion and all prizes offered in promotion (e.g. registration and obtaining necessary regulatory approvals). Please note that compliance with these guidelines does not constitute the legality of a promotion. Promotions are subject to many rules and if you are not sure that your promotion is in accordance with applicable law, please contact an expert.
i. Facebook promotions should be managed through Facebook Apps. with, either on normal pages or a page app.
ii. The promotions on Facebook should include the following:
a. A complete Facebook summary for each participant.
b. Recognition that promotion is not sponsored or administered by or in association with Facebook at all.
c. Notice that the participant is disseminating information to [name of the recipient of information] and not to Facebook.
iii. You should not make registration or entry into a promotion depend on a user action when using any Facebook feature or functionality that is not enjoying a page, checking in at a location or connecting to your application. For example, you should not make the user register or enter a promotion when enjoying a publication on the mural or commenting or sending a photo to a mural.
iv. You should not use Facebook features or features as a record or promotion input mechanism. For example, the act of “like” a page or check-in in a location cannot cause a participant to register or automatically enter a promotion.
v. You should not use Facebook features or features, such as the Like button, as a voting mechanism for a promotion.
I saw it. You should not notify winners through Facebook, whether by messages, chat, posts in profiles (time lines) or Facebook pages.
Vii. Definitions:
a. By “administration” we mean the operation of any element of the promotion, such as collecting entries, settling a tie, judging entries or notifying winners.
b. By “communication” we mean promotion, advertising or references to a promotion in any way on Facebook, for example, in ads, on a page or in a publication on the mural.
We reserve the right to reject or remove pages for any reason. These terms are subject to change at any time.”
Source: Facebook
Application tip for promotion on Facebook —> Easypromos
