Warning: In this article I will not teach you how to blog or how to become a last-minute blogger. The idea is to validate the importance of starting or maintaining a blog as a digital channel at the present time for your business or business, taking into account the relevance for content marketing.
Ten years ago, we watched the emergence of blogs as a conventional corporate digital tactic. Prior to that, policy blogs, travel, cooking and technology were being created everywhere, offering reliable sources of advice and niche information.
Marketers with strategic thinking quickly realized the promise of generating profits from blogs to companies as an efficient channel.
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It was a powerful way to appear on search engines like Google and in front of an already interested audience. Moreover, it was a super-efficient way to share expert opinions and allow companies to show that they knew what they were talking about.
As time went by, none of this changed.
Benefits a blog can bring to your business:
- Build connection to target audience
- Improve the authority of the brand
- Gain positions on Google
- Generate traffic and conversions
- Facilitate the sales process
- Have a channel of its own
Recent studies show that 68% of marketers consider the blog more effective than 2 years ago. But the internet is full of blogs and you may be wondering now: how to get a chance?
The trick is to adapt your approach. So I gathered some cool tips that might help with your blog strategy:
Quality instead of quantity
Remember as a premise, blogs are valuable to build relationships and engage your target audience. It's about playing the long game. Not convinced? Pay attention to the offline world.
- You would approach a possible customer at 9:00 a.m. on a Monday morning and simply say, “Buy my product” and then disappear?
- Would you show up at his desk at the same time as next Monday morning at 9:00 and say "buy my product" and then disappear?
And it continues every week... Annoying, right? Not to say invasive.
However, if you spent a period of time talking to this prospect about matters of interest to him, offering topics that help him, giving valuable advice. So you're positioning yourself as someone he trusts and becomes a secure source of information.
The same logic and strategy applies to your blog. Save some time to write your posts. Talk to your customers and build relationships.
The common consumer is intelligent and has a limited time. They make informed choices, not just about what they want to buy, but what they want to read.
Only by offering the reader something really valuable, you will begin this approach.
As consumers find their content, it will undoubtedly evolve, but what they are probably looking for is not. We still need the same information from five years ago, but we're just using different methods to find them.
Creating high quality original content will greatly help you get blog results as a powerful channel to reach your audience and consequently sell your product or service.
Easy to navigate
When time is essential, you don't want to read an essay to get the information you need. With the pandemic many people migrated online and people don't have time to read or consume so much content available.
If you want to convey your point of view and keep readers involved, make it easy for them.
Separate your content with well-crafted titles and subtitles, using short sentences. Make sure that giant paragraphs and prose reflections are kept out of your blog.
Practical rule: limit to one thought per sentence to keep it digestible.
Lists are also a fantastic way to make your content easier to read, such as this article we publish on the Nvx Blog: 8 productivity tools to make your life easier in 2021.
Remember how angry you were when your mom used to tell a story that you used to tell like she was there?
Its content has to be unique
Don't make that mistake with your target audience. The content to be published needs to be original and creative.
The term “leader of thought” is at a height. Create content with your own style, sharing your experience and knowledge with the information-hungry world.
Exclusive content is not good to have, it is necessary to have.
But how do we create exclusive content?
Second David Ogilvy, mentor of creative ad, “great ideas come from the unconscious. That's true in art, science and advertising. But your unconscious needs to be well informed, or your idea will be irrelevant. Fill your mind with information and then release your rational thinking process...”.
An important tip: Read, read and read. The more you absorb, the more you can open the line of your unconscious. Blogs, social media, books, eBooks... anything you can find.
You're running out of these avenues? Listen to conversations wherever you go. There's always someone talking about the problems they face at work or on a daily basis.
Encourage engagement
What bothers me is when companies go to the trouble of writing a super-valid and well-written article that deserved the Holy Grail of interaction... and they don't respond to comments.
The public is responding to the posting. Asking questions. Commenting on your own experience. And all they get in return is a vacuum.
Try to contribute to the answers or even suggest new readings so that their content is really relevant, going beyond the publication. After all, if a reader has come to the end and has decided to interact by commenting, it is as if it were a handlift for interest.
Don't make that mistake, which is more common than you think. Always try to encourage readers to comment or even ask for tips or help. This shows your real interest that can be realized in a future business.
Ease signature
You need to make your blog easy for readers to sign and receive new content when they are published.
The answer? Generate leads and have mailing lists. Create your targeted audience for the articles in an organized way.
Have one pop-up triggered by scrolling on your blog, so that readers, who are involved and wish the content to arrive directly in your inbox, can get it easily.
It's a tactic where everyone wins, that will help you nurture your audience and continue to build important relationships.
Links Make a Difference
Do not be afraid to create links to other blogs or websites.
But then you can ask: Why would I send my blog readers to another site?
There is one main reason: this will give your audience even more valuable information. If another reliable source provides detailed information that will benefit your reader, creating a link to it will only make them see your blog in a positive way.
It can also help your blog gain credibility. Linking to external sources, studies and data will give weight to the topic you are discussing.
Another positive point is that creating links to other companies can help you build relationships in this sector, which is always useful to have up your sleeve.
There is power in numbers when it comes to content marketing, and the collaboration of influencers can boost your efforts.
Get out of the shallow: intensify focus!
Deepening its content will have many advantages. Not least, there is the fact that you can expect your classification in the research mechanisms to improve.
Websites that provide depth in coverage of quality content rise in Google ratings throughout the year.
Therefore, this brings a totally different meaning to “quality”’, where you need to expand your theme, not leaving stone on stone. And that is where the SEO magic.
Key words are obviously important, I'm not denying it. But if you focus on quality posts in depth, you will travel a path easier to make your blog a success.
Conclusion
Surely, at some point, you must have read or heard that the blog was dead, as in the email. Pure bullshit. The truth is that good content and relevant, focused on specific niches, are more alive than ever!
Blogs are still absolutely relevant in 2021.
Actually, about 409 million Internet users read about 20 billion blog pages per month. That's why 53% of marketers prioritize the blog as their main content marketing strategy.
In addition, blogs continue to flourish, with a 12% increase in the last 5 years.
Do you write?
Did you like the article or have any questions? Comment down.
Thanks for reading.
