Ads on Google's display network have always been a good monetization strategy for those who want to sell over the internet, mainly because it's extremely easy to set up. Since 2003, the search giant has offered the Google AdSense to get revenue through ads.
But what are the challenges?
Google AdSense is a network of ads for cost per click (CPC)) which allows digital channel owners to earn money from content on their web pages. The tool places ads on your websites based on the content and interest of visitors.
After the AdSense account is activated, the expectation is always to get some monthly revenue. However, just installing the necessary plugins and activating without doing optimizations is a myth!
Once Google AdSense is active on your website or blog, optimization and strategy will need to be together in getting the maximum revenue with it.
See also:
- 8 Infallible Tips for Mastering Google Search in 2025
- Social media trends for 2024: platforms that are shaping digital marketing
- The Power of Google Evaluations: How to Improve Your Business’s Reputation
- The new era of email marketing: how to stand out in the inbox
- CRM for real estate and construction companies: boosting sales and loyalty to customers
- Does organic reach still make sense in digital marketing?
- Optimizing AI Ads for Digital Performance
Therefore, creativity, analysis, experiments and optimization make a significant difference.
Best of all, you don't have to pay anything to use Google Adsense. The idea is to share with Google the profit generated by displaying the ads on your website.
You can customize your ads and your websites in various ways!
Adsense Ad Types
There are different ad options for you to use on your website. So it's very important to understand each one of them to choose which fits best for your case. Check out what they are:
Text Ads
They are usually formed by a title that is also a link that leads the user to the intended destination. They are also composed of one or two lines of text and a sponsored link, which is displayed in green.
Because of this, this type of ad is known as a sponsored link. Also, they usually appear on Google results pages.
Graphic Ads
They are among the most common forms of ads, formed by banners of different shapes and sizes.
You can choose more than 15 format options when linking your site to graphical ads. In addition, you can put them in specific locations on your pages.
This is the type of ad most used by Adsense users because of its simplicity.
But attention: its use is not guarantee of financial return.
Rich Media
You may have seen banner-shaped ads, but they are also interactive. A Rich media is composed of gifs, videos and other types of animation.
This is the kind of ad that usually attracts the attention of a given audience and it happens because depending on the action being performed, how to move the mouse over the ad, for example, it is difficult not to be surprised.
You just need to be careful not to harm your audience's experience with using a rich media ad, because they may end up bothering you if they are overused.
LinkBlock
This ad format is simple, like text format, because it does not present any graphic element. Each block consists of several topics related to the content of your website.
When the user clicks on one of them, it does not go to the page of any advertiser, unlike what happens in other types of ads. However, it is directed to a Google ad page itself.
In this case, you only make money if the user clicks on an ad on the Google page.
Responsive Ads
It is essential that you have a responsive website that meets all the needs of those who access it through mobile devices.
It is also essential that advertisements also fit in this context, in order not to waste a large part of the market.
Because of this, Adsense has highly responsive ads for you to use.
They are automatically resized based on the available space and also take into account the direction of the screen (sightening mode or portrait mode).
That is, if a person is visiting your site via a mobile phone, the ad will adjust to the screen size so that the person can view it properly.
Corresponding content
Corresponding content can only be used when you meet some Google requirements, based mainly on the traffic your site has and the amount of unique pages that exist.
This kind of announcement is nothing more than a block of subjects that may interest your audience, but that were produced by some advertiser.
If any of these articles are clicked, you get your commission.
How to start?
The Google Adsense registration can be done in a simple and quick way. For this, you just need to follow the following steps:
- Access the Adsense Google page.
- Select the email account with which you intend to create your profile.
- Fill in the name of your website and country of origin. For this, you already need to own a domain of your own, because Adsense does not accept subdomains such as wordpress, blogspot or tumblr, for example.
- Agree to the terms and conditions of use of the tool.
- Add the account number in which you want Google to deposit the value for clicks of the ads received on your site.
- Before you place your bank account, Google will scan the content of your website in order to check if it is in accordance with the company guidelines.
Adsense ads will only start showing up on your page after that. If your registration is approved, you will be able to display ads on any page of your website. Remember that for this, you must follow all Google's rules and policies.
At the end of this process, Google will send an envelope to the address you have informed with a confirmation code. This letter takes about two weeks to get here.
Some tips on what to do and not do in Adsense
- Create unique content and use the proper formatting that is easy to understand.
- Never copy content from other sites. Google is very smart and you will end up losing your site's ranking and traffic.
- Optimize ads on the site in a way that doesn't bother users.
- Use ads in sizes and preferred spaces like the header (729 * 90) below the header, skyscraper (160 * 600) on the sidebar, mid rectangle (300 * 250) within the content.
- Do not add an excessive number of ads to your pages for more revenue. You will end up damaging the long-term gain potential by converting existing traffic into lost traffic.
- Create a well-designed and structured site that helps users navigate easily.
- Do not use tricks to encourage clicks, such as sending ads by email, malicious redirects, etc.
- Strictly obey Google AdSense's content and website policies and guidelines
- Do not link to websites that distribute illegal content or never engage with invalid traffic sources.
How much can I make by using Adsense on YouTube videos?
Youtube usually passes to Adsense users between $0.60 and $5 per thousand views, this value may vary according to their niche performance.
That is, a video with 100,000 views can generate up to $500. Your videos can give you a higher value than the Brazilian minimum wage.
And that value just tends to increase. The more people view your content, the more money you can make with it.
Configuring Adsense on your website or blog:
There are two ways to set up Google Adsense. Each one has its advantages and disadvantages. Besides, there's no worse or better. Just the one that fits your strategy best.
Using Plugins
Using plugins to configure Adsense on your site is the easiest and easiest way to perform this action. There are several different plugins you can use for this. However, three of them are the most used:
- Google Adsense is the official plugin. With it, you can easily add ads to your website. Just install, log in with your Google email previously registered in Adsense and choose where to place your ads.
2. Ad Injection also enables you to integrate your site with Adsense in a simple and quick way, and can help you enter ads from Adsense and other networks. In addition, you can control the visibility of your ads with Ad Injection and adjust the age and IP address of your visitor and the length of posts, for example.
3. Ad Inserter is a powerful plugin that helps insert Adsense ads into a WordPress site.
Advantages:
- Enables easy display of ads in multiple locations;
- Has the option of choosing automatically places for your ads;
- It has 16 blocks of ads.
The disadvantage of the plugin is that from time to time it can refuse more sensitive ads to Google Adsense.
Inserting manually
Another existing way to insert ads into your website is manually. And for that, you'll need to create a new widget.
The great advantage of inserting an ad in this way is that you don't need to install a plugin for this. Click HERE to see how to activate your account in a step by step created by Google itself.
Conclusion
If you've come this far, you must have realized that Google AdSense is a viable model for those who have a website or blog and want to generate income from it. By mid-2010, the program was at its peak and many made their accesses available by displaying ads on their pages.
The fact is that many of them did not comply with the good practices recommended by Google and ended up being banned.
Others realized that to work with this model it was necessary to bring a lot of traffic to Blog/YouTube so that there were a considerable number of clicks.
The definitive answer to the question that moves this article “Working with Google Adsense is still worthwhile?” can also be answered with another question:
Are you willing to work your channel (Blog, Site or YouTube) in order to bring enough traffic?
If so, Google AdSense is worth it, even if only to have an extra income.
Do you like it? Comment down.
