The mobile phone is responsible for 51.65% of the views of web pages worldwide. And 64% of all of Google's organic search traffic comes from mobile devices.
A site that is not optimized for mobile loses leads and conversions, also becomes practically invisible and this greatly impairs the reach.
Mobile devices have become important, and Google continues to adjust its algorithms to reflect this change.
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And then you ask yourself, how do you do it?
The good news is that optimizing pages is easy, and the SEO tips for this post's mobile phone serve as a guide to increase the visibility of your website.
We will also see more closely what SEO for Mobile is, why it is important and how to optimize your website for mobile.
1. Simplified experience between devices;
2. positive rating sign;
3. Improve the conversion rate to mobile phone;
4. Enhanced user experience;
5. Higher download speed;
6. More flexible and economical than application development.
What is the importance of SEO for mobile devices?
Mobile SEO is important for three main reasons. People prefer to search their mobile phone, Google prioritizes websites that offer a perfect mobile experience, and smartphones dominate voice search.
Let's take a look at each of them to better understand why SEO for mobile devices is so important.
People prefer to search their cell phone
The Global Statistics Counter it found that 52.48% of the research occurs on mobile devices (compared to 44.59% on computer). Which means more people prefer to search their phones and this trend is likely to continue.
Google has found that more than 40% of consumers prefer to complete their shopping journey (from research to purchase) on their mobile phone. They also want faster mobile experiences. A delay of only one second in loading time can affect conversions by 20%.
Consumers also want a perfect experience at all points of contact. They wish to switch between your mobile site, desktop site, app and even your physical store.
Clearly, your target audience is using mobile devices to find content. Having a mobile-optimized site increases the chances of them finding your brand.
Google prioritizes websites that offer a perfect mobile experience
Whether you're researching mobile devices or computers, most people prefer to use Google. Given its dominance, it is important to consider the release of the first index for mobile devices.
The mobile-first index took a long time to arrive. Google has been talking about mobile-compatible websites for a long time.
In2018, the speed update led the speed to become a classification factor for the search results for mobile phone.
In 2019Google released the first index for mobile phone. The determining factors are:
- Optimised content for quality mobile (including images, videos, text and links)
- Metadata (titles, robot metatags, descriptions) must be present in mobile and computer versions
- Structured data should be present in the computer and mobile version of the site
Google also recommends having a unique URL for mobile and computer websites. If you have separate URLs, check that you can access data and messages from both sites.
Smartphones dominate voice search
Voice search dramatically improves user experience and, because of this, by the end of 2020, half of all online searches will be done by this means.
Due to its increasing use, search engines like Google are emphasizing more voice search optimization.
After all, the goal of SEO is to precisely classify sites so that users can find the best information for their search queries as soon as possible. Ultimately, the user experience is at the forefront of the optimization of research mechanisms.
In January 2018, there was an average of one billion voice searches every month, proving that the Voice research is increasing.
But it is important to remember that the SEO of voice search and the traditional SEO of the site are different. Therefore, some factors that affect the classification of the site may or may not have the same effect on voice research and vice versa.
Fortunately, there are some tips that can help you balance both SEO strategies and classify your site in voice search and search listings.
Ready to make your website mobile-optimized?
I've chosen some of the best SEO tips for very important mobile phones you can use to increase your ranking and reach:
1. Confirm that your website is mobile compatible
Google offers tools you can use to check if your website is compatible with mobile devices. Start by entering your URL and click “search”. The report shows whether your website is compatible with mobile devices or not.
You can also use Google Console to check for tracking errors. The search engines index your site by tracking it. If they cannot track, their content will not appear in the search results pages (SERPs).
Your mobile users should see the same content as desktop users. Which means you need to ensure that all content formats are traceable and indexable. These formats include videos, images and text.
Google adds relevant stamps to help the user discover images. The stamps categorize images and text to help clarify the actions you can perform.
You can use alt attributes for your images and make searches relevant to mobile users. It is also important to optimize your content for voice search, as I have already highlighted.
2. Improve site speed
Speed became a ranking factor in mobile search after Google's speed update in 2018. The update affected the pages they load slowly.
Google, however, insisted that the search intention can replace speed. Which means a page can still be classified by relevant content, even if it's slow.
Although your page is classified by relevant and useful content, optimizing the speed of your pages is a smart move. Some of the tools you can use to check site speed include:
Test My Site Checks speed limits for mobile devices.
The Page Speed Insights Checks that your web pages are loaded quickly on all devices.
3. Make your mobile device responsive design
A responsive design allows your site to be dynamically changed depending on the access. For example, your site will look different depending on the device, whether it is a tablet, mobile phone or computer. The elements change to optimize the screen they appear on.
The site will be changed based on text or content. If you are responsive, you will delete or enlarge the text depending on the type of screen.
Why do you need a responsive design? According to Google developers:
- Makes it easier for your website visitor to link and share your content using a URL;
- Facilitates algorithms to assign index properties to your website;
- Facilitates the maintenance of multiple pages if they have the same content;
- Reduces common errors affecting mobile sites;
- Prevents redirection of users and reduces errors in loading time that degrade user experience;
- It saves resources when bots track your site. Robots need to track only once to recover all content versions of your site. This tracking efficiency helps Google index more content and keep it up to date.
4. Optimize content for mobile phone
We are in a time when people always have their smartphones around and are connected all the time. As mentioned above, they also prefer to conduct research on mobile devices rather than computers.
To ensure that visitors spend more time on your site, you need to optimize your content. Visitors should not have to shake their eyes to read their content or zoom in to view the images.
The best practices for optimizing content for mobile phones are like SEO tips for mobile phones. They include:
Conclusion
Take advantage of the tips and try to apply in your business/site. I highlighted in this article the essentials to help you keep improving your SEO strategy.
Remember that SEO is a constantly changing scenario, with new techniques and tools being created all the time. Instead of thinking of it as another task among so many, view it as a regular part of your general marketing efforts.
All your hard work will be rewarded if you are willing to devote the time and energy you need.
If you have no arm or time for these actions, let me help you identify and solve problems, in addition to minimizing costly mistakes sooner or later.
Talk to me. by WhatsApp to align the need for SEO together for your site.
See you next Post!
