The Coronavirus pandemic has caused social distancing and a revolution in the way of keeping in the market in search of new business. Cost reduction, teams and new ways to work onlinevia Home Office are the challenges in common.
The Coronavirus pandemic has caused social distancing and a revolution in the way of keeping in the market in search of new business. Cost reduction, teams and new ways to work online via Home Office are the challenges in common.
O use of video conferencingfor meetings has already been included in the routine of companies and professionals. As well as live and live broadcasts over social media.
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The whole world is connected!
And no one can tell when this crisis will end, at least until you have a vaccine, the health experts say!
Rightly the companies that have a digital marketing structure are managing to face the pandemic in a more strategic and organized way. In the face of such an uncertain reality, it is time to turn to the specific techniques and proven to survive and thrive.
Believe me, if the internet was already important for business, today it is seen as the only alternative.
Be for:
– balance media investment with operational force
– redesigning relationship strategies
– to draw new paths to approach your audience.
With customers staying in closed environments – and presumably online – digital marketing may well be the best defense of your business against coronavirus.
And then you ask yourself, where to start?
How about the basics:
If your company still has no action in the digital environment, the first thing we recommend is to configure a profile of the Google My Business, free tool provided by Google. It's like your business card on the Internet.
When someone looks for some service like bakery, clothing store, or some product of interest, the first results Google will show after paid ads will be those coming from Google My Business.
And he already presents these results based on geography. That is, the stores or the businesses closest physically to the person you are looking for will be the first to appear. You just register.. It is important to register as fully as possible, including website, telephone, address, working hours and if applicable, Let me know you're making deliveries right now.
The tool allows you to register up to 10 different categories. Inserting business photos can make a difference in search. The more the merrier. There are studies that demonstrate a clear relationship between the amount of photos and the volume of accesses. In addition, Google My Business will appear in both Google search results and Google Maps.
What's your digital presence like?
Before thinking about creating digital strategies, try to evaluate the current maturity of your company on the internet. If it's on major social networks like Facebook, Instagram, Youtube or WhatsApp, but it doesn't have a website, now is the time to take this new step.
But it's not enough to have a site to be present and appear on Google. It should be well developed and able to aggregate various functions and tools to value the brand and help capture leads, which are potential customers.
To facilitate, we have made a checklist with items that are fundamental for your business website to have reach and audience:
1. SEO (Search Engine Optimization)
It's nothing more than site optimization. A series of techniqueswhich make pages more relevant to improve their organic positioning in search results of search engines, such as Google itself. A good positioning in the search ranking can result in quality accesses, bringing the expected return.
2. Responsivity
Responsive web design has dominated the websites in recent years, transforming the way companies build their online presence. A responsive site is able to adapt the screen on which it is being used, regardless of the device.
The site is automatically configured to provide the user with a better, mobile- and computer-friendly experience, and can offer various benefits, in addition to being aligned with Google recommendations.
3. Appropriate and relevant content
It is important to remember that Internet users need a reason to continue visiting their website. Everyone has a limited time to spend online and you need to offer your visitors something that will keep them away from Facebook or Instagram for 10 minutes to see what your website has to offer.
You will need not only to have original content but also to vary matters regularly in order to attract visitors to return to your site repeatedly. The question about how often the content should be added to a website is very requested. The answer, of course, is whenever possible!
4. Interactivity is fundamental
Attracting customers, bringing them into your business and retaining them in your portfolio are the main focuses for any business page. Therefore, a good website should have specific spaces so that the audience can interact with the brand.
Interactivity is one of the pillars of digital marketing, to ensure that the user is involved with the content published and consequently with the brand. Interactive elements can be forms or landing pages, videos, animations or also integration with devices for message exchange and contact with sales, such as Chatbots or WhatsApp.
Migration to e-commerce
With the closing of trade and services in many cities as long as the quarantine imposed by the authorities lasted, selling at physical points became virtually impossible. Whoever was already selling online today reaps the fruits, because demand has increased considerably.
According to the NZN intelligence and research platform, 49% of Brazilians consider re-evaluate their expenses, and 71% claim they intend to increase online shopping volume.
For those who do not yet have a structured virtual store and see on the internet a possible way out for the sale of their products and services, the ideal is to start through the marketplaces.
They are websites that work as a great online shopping mall, where various stores offer their products. The structure of the store, i.e. the functional part, is on the site. It is a less costly way out to enter the e-commerce world, especially if you are a small businessman who needs to contain expenses at this time.
Some of the Marketplaces most used in Brazil:Amazon, Submarine, Free Market, Magazine Luíza.
And it is worth highlighting an important tip: in addition to sales, the internet is a source of content to understand how to act at this time. You can search to understand how your competitors are until you resort to Google Trends to see what people are looking for.
Importance of online media
Here it is worth remembering the old maxim of marketing: online media is not cost but investment. In view of this, you need to take advantage of the money you are investing in Google Ads or Social Networks. If your company is closed and there is no customer service, perhaps it is time to pause the capture of leads so that they are not lost during this period.
It is important that some campaigns remain active, such as those involving Facebook, Instagram or even Google Ads. This decision helps to keep your presence a mark.
If the target audience is consuming less of your product or service, re-evaluate how the campaigns are: what message you are passing and think of alternatives to improve.
For companies that have intensified or migrated to online service, investing in WhatsApp message campaigns is an excellent strategy. Through this channel you keep in touch directly and faster with your persona.
But for that you need to have the WhatsApp Business installed on the mobile and do integration with Facebook. Few people know, but WhatsApp Bussiness can also be done with a landline number.
It is important to remember that in this period of pandemic everything is a matter of adaptation. As there is money involved, constantly evaluate the results achieved and rethink actions that are developed.
Conclusion
No investment in digital marketing has a return if there is no planning with clear and defined objectives. Even if it is a guerrilla action plan to face this period where we do not know yet what the new “normal” will be.
Consider that relying on a professional structure at this time so complicated to attract, relate and sell can make a difference in the existence or even creation of your business.
We hope you enjoyed these tips and that they can be used in a productive way. And that, above all, you and your family are well and taking proper care of protection against Coronavirus.
Need help creating solutions with digital marketing in your company or service? Count on us. NVX has digital expertisewith 15 years of market activity.
