Buying on the Internet has never been more in evidence. With the Coronavirus pandemic, where it is necessary to obey social distancing and do almost everything without leaving home, this is the time to put into practice that idea of the virtual store.
Selling it on Instagram is already a successful strategy adopted by many people. With over a billion users worldwide, The network is the right place to be with your brand and achieve results.
Emphasis on clean and high-quality visuals makes Instagram ideal for displaying products and Now it's also the shopping place.
It is estimated that 60% of users (which total 600 million people) are currently looking for and discovering new products on Instagram.Many companies post on their accounts images of your products as a form of promotion.
This way the process becomes faster and more dynamic, with an action through a link that can be decisive in the search for more conversions. It works the same way as marking a friend in a photo, only in a new tab, directing to the item offered for sale.
Using this tool you can spread your products more organically, without relying much on ads. If your post is relevant to users, you still have a chance to appear in the “explore” space that is one of the most contested to gain visibility.
Reaching out to other people and attracting to your virtual store has become a more practical task. Before, the only places available to link were either in the biography or in the stories, but both had limitations: in the biography only accepts 1 link and, in the stories, it is necessary to have 10,000 followers.
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Enabling Instagram Shopping
We split on three topics step by step for you to start using the Instagram Shopping, which can be a hand on the wheel to stand out and achieve sales with few clicks on the social network:
Before moving on, it is important to know that there are some rules to activate the store on Instagram:
- Physical products can only be sold in the virtual store;
- The user must follow all the platform policies;
- You need to make a business account (company) on Instagram;
- This Instagram account should be associated with your store's Facebook page;
- You must have at least nine posts in your account to activate the store.
Check in detail whether you follow these requirements before trying to create your virtual store on Instagram or otherwise you may encounter barriers on the way and will not be able to finish the process.
How to set up Instagram purchases to boost sales and connect with customers
Configure your product catalog on Facebook. The products in your catalog are the ones you can mark in your Instagram posts and stories. After setting up, you can add a Store section on Facebook .
Wait for your account to be analyzed by Instagram and approved for purchases.
This could take a few days. Once approved, you will receive an Instagram notification.
And finally, enable Shopping resources in your account.
From there, you can start adding products to your posts!
Adding products to your Instagram posts
1. Upload your image or images
You can score up to five items per image or up to 20 if you are sharing one Carousel post.
2. Add caption and mark your products
After you have finished writing the caption for your post (as you would normally do), select “Mark products”. This option will appear below “Mark people” after you have activated purchases in your account.
Note that you can only mark products or people in a single post, not both.
3. Enter the name of the item you want to mark
Instagram extracts items from your Facebook product catalog that match the words you type, so you can mark any added product.
4. Share the post
After you label your products, you will be ready to share! Posts marked with products will appear on your feed with a small shopping bag icon in the upper right corner.
Setting up the Stories function for shopping
Companies approved and configured to use the Instagram Shopping can add a customizable text color product adhesive to any store.
When a user clicks on the product sticker, it is taken to the same product details page that would see if it touched a shopping post on the feed.
On this page you will see the additional images of the product in your catalog, product details, similar items and a link from your mobile site where you can make the purchase. Follow the steps below:
- Add your story (video or image);
- Tap the adhesive icon in the top left corner and select the product option;
- Add your item (only one per story). As in a post, you can find any item in your product catalog by typing your name. You can also change the color of the adhesive at this stage.
As it is very simple to set up, it is even easier to plan and create strategies for your posts for shopping, especially for the Instagram Stories.
For example, if you are planning to launch a new product on social media, think about your content around the announcement, your feed posts and stories, as well as where you will position your Instagram shopping posts.
You still haven't convinced yourself to use Instagram Shopping?
We found a few more reasons:
- Safe and advanced resources. Allows you to check out without risks for the buyer's data.
- Optimized shopping process. If the user is rolling the feed and finds a product he likes, it is much easier to make the purchase right there without having to go to another environment.
- Bring traffic to the site: the social network works as a showcase that attracts qualified audience to visit your website, provided that the platform's integrated checkout is not used.
Gold Tip – follow the metrics of your sales posts with Instagram Analytics!
One of the most important steps of Instagram marketing strategy is to check the performance of your campaigns and posts. Although success is measured differently for each brand and company, it is really important to check the Instagram analytics and see the post performance.
When it comes to Instagram sales posts, you should follow closely how your audience reacted to the post. Did they get involved more or less? Was the click rate higher than usual in your Instagram Stories post with a shopping sticker?
Try to find the patterns that metrics relate to your target audience's response and whether you can identify any type of posting that can be used as an example, for having performed better than others.
Perhaps a video demo on Instagram Stories that worked well for your brand or audience will have more impact on the images generated by users with the purchase tags attached.
It is important to track the performance of your Instagram sales posts and understand how you are directing traffic to your website from the social network.
Use Instagram Insights: a feature within the application itself that allows you to obtain data on:
- the scope of their publications;
- public engagement with them;
- some characteristics of your hearing;
- And more.
Access is through the profile of the commercial account (business) by touching the icon with the bars in the top right corner of the screen. There is the option to classify the main purchase posts into various metrics through Insights.
You can see engagement and access metrics in sales posts on your feed and Instagram Stories. However, we suggest separating your metrics to clearly identify which type of content works best in each post.
Conclusion
Publications of the Instagram Shopping They give their followers an easier way to buy and also analyze performance.
What's best in Instagram sales posts is that they get rid of the assumptions, where you can move from product inspiration to product information in just a few touches. And, do it in an organic way for the Instagram experience.
In addition, with the ability to share posts on your feed or Instagram stories, you double the chance to get involved with your audience and provide them with an easier way to buy.
A Nationalvox has 15 years expertise in content production and management for social network including Instagram, with results proven by our customers.
Try including Instagram Shopping in your digital strategy. And also count on us to create your virtual storeWe have a platform made for your kind of business.
