From now on it has become easier and more practical to create your virtual store at Mercado Shops, in partnership with NVX – Nationalvox, which has just become affiliated to the Free Market e-commerce platform.
Contents
Toggle- Online sales are still on the rise!
- What is Market Shops
- How does Mercado Shops work?
- Activate your store and reach your sales goals
- Don't you know where to start? Come and I'll explain.
- What's the cost of having a store at the Shops Market?
Online sales are still on the rise!
In November 2022, the Brazilian e-commerce registered 2.63 billion visits, according to the E-Commerce Sectors Report, elaborated by Conversion, surpassing 13% the best performance of the year (2.33 billion in July).
In this year, in addition to the expected high demand for electronics and appliances (39.3%), segments that took advantage of heated demand were Sports (43.7%) and Jewelry and Watches, which experienced the most expressive growth of the report: 65%.
More robust segments of e-commerce also grew in traffic in November, with emphasis on marketplaces, which had 20% more visits than the previous month. With 1.15 billion hits, it was also the best electronic retail performance in 2022.
Another high-end segment was Fashion and Accessories, which rose 25% in traffic during November and recovered from a decreasing sequence that had lasted six months.
And the forecast for the year that begins is encouraging: when asked in an Ebit Nielsen survey, 7 out of 10 consumers said that the frequency of online shopping increased in the last year and 55% said that the frequency they buy on the internet will increase in the next 12 months.
In this sense, it is important to highlight: 2023 points to bring good results in online sales. In this way, we need to reflect: are you and your business ready for this?
See also:
- Learn what D2C is: the strategy that is redefining ecommerce
- Best practices for digital security on websites
- Does organic reach still make sense in digital marketing?
- Key tips to succeed in e-commerce in 2024
- What territorial marketing is and how to do
- How the latest update of Google impacts on SEO quality content generation
- Turbine your e-commerce: 8 infallible strategies to turn clicks into sales
- 2023 Retrospective and trends that marked the year in marketing
- 5 marketing automation tips for e-commerce
- Essential tips to avoid abandonment of carts in online shopping
What is Market Shops
This is a complete platform designed to create virtual stores belonging to the Free Market solutions ecosystem, and covers the marketplace itself already consolidated in the country, in addition to the Market Shops, the Paid Market, the Market Shipments, the Credit Market and the Ads Market.
In the Shops Market it is possible enable and customize your e-commerce with the characteristics of your company or business, which will be linked to your Free Market seller account. That is, your store will have the necessary authorization for sales in the Free Market as a brand. And this ensures a greater possibility to market online safely and practically!
The main benefit of the platform is that no maintenance fees, monthly fees are charged and you do not need to pay commission for sale unless you choose the Premium ad, which I will explain later.
Your virtual store will pay only the sales fees that are paid with the Paid Market, Market Shipping or Ads. You can also sell unlimited products by the Shops Market, these being some of the differentials of the platform.
In addition, by creating your online store at Mercado Shops, you will have a domain of your own, and because it is linked to the Free Market, not only the sales made at the marketplace, but the ones completed at your virtual store will count points to increase your reputation as a seller.
How does Mercado Shops work?
As already stated at the beginning of this article, the Mercado Shops can be used for free, just to activate your shop on the platform with phone, email or user used in the Free Market.
In your Shops Virtual Store you can sell any product, provided it is not for international shipping, or the categories “Adult” and “Vehicles, Properties and Services (VIS)”, or else, that is already in the Free Market catalogue.
Check out some differentials: By using the Shipping Market to send products sold in your Shops Virtual Store, you will get up to 50% discount on the cost for free shipping in 24 hours, and can also get up to 90% discount on the Ads Market.
Important to say that your store's stores and the Free Market are shared, so it is necessary to manage only one stock, which facilitates (and much) the control and demands of goods to manage.
Activate your store and reach your sales goals
Creating your virtual store now by this linkyou have the following benefits:- Incentive for sale
We'll give you a reward of R$250 as credit in Product Ads when it reaches R$5,000 in sales within a month, so your business will grow even more*.
- Custom Layout
You will gain a custom layout by one of our certified design agencies, if within the next 90 days, from the date of activation, reach R$25,000 in sales in one of these months*.
Don't you know where to start? Come and I'll explain.
Creation and customization
Your virtual store is created from scratch with a Market Shop domain, but you can change to your own domain (if you have) in the first store settings, so anyone can access your site to buy your products.
On the Free Market platform, your store is displayed according to the type of ad you choose: free or Premium, where platform users can find their products by highlights, promotions, keywords and banners, for example.
For those who have no programming or design knowledge, Mercado Shops offers customization features that include themes, colors, menu customization, product categories and addition of products with title, photo, price, description and shipping form. Everything very easy to set up.
Facilitated means of payment
Here is another advantage for small traders who do not have many resources to invest in safe checkout. The means of payment you can make available in your store are Paid Market, debit and credit on sight or parceled, with or without interest.
Secure and guaranteed shipping
After having your online store set up and running, you can serve your customers and send the products through the Shipping Market to deliver them anywhere in the country, with the possibility of providing free shipping (remember 50% discount on freight if you choose to offer this advantage to your consumer), and also the so-called “full shipments” within 24 hours.
Mercado Shipments can also be responsible for storing products, such as stores that will work with Dropshipping, and the shipping management service.
Managing your sales
By creating your online store at Mercado Shops, you will have access to the dashboard customised by the platform, where you can manage all your sales and to-dos, regardless of whether they are held in your own store, in the Free Market or on social networks.
Your dashboard will have a number of functions to consult sales and billing for a period, and allows you to set different prices for each channel.
You can also create promotions and discount coupons for your store in exclusive campaigns to attract even more buyers.
About Ads
There is no way to expect sales if there are no targeted publicity actions to reach the desired target audience with their products. You can create unlimited ads for your online store, either at the Market Shops or at the Free Market.
You can also create ads from the Market Ads to expand the reach of your campaigns and this is highly profitable, as the Free Market system has wide reach.
Integrating with Google Ads
We all know that organic reach is down, so book a budget for paid media. What is more amazing is that by creating your shop at the Shops Market you will also be able to integrate with Google Ads system, a tool to create paid ads, and you can choose from 5 different types of sponsored ads: Search Network, Display Network, Google Shopping, Video and Apps.
You can also integrate Google Analytics (ideal to monitor your reach and results) and Google Search Console into your store to track traffic and user performance.
Integrating with social networks
When we say the Shop Market is complete, it's not by chance. Your virtual store can also integrate with Facebook and Instagram to advertise and sell your products via social networks, as well as enable Facebook pixel to monitor conversions.
You only need to upload your product catalog once to your virtual store, and by linking social networks they will be available on Facebook and Instagram Shopping.
What's the cost of having a store at the Shops Market?
There is no charge of the store activation fee, maintenance, is free of fixed costs, does not charge fees per transaction and also has no charge if you offer the buyer the payment paid with interest, or even payment in a single installment.
The only fee practiced by the Shops Market is related to the type of ad you choose. The type of ad refers to the size of the exhibition your virtual store might have in the Free Market.
Free Classic: You can sell at the spot price with interest on your own or on the buyer's account.
Premium: modality in which you pay between 5.99% to 11.99% per sale to the platform and can offer your products split up to and or 12 times without interest.
Activate your virtual store Click HERE to take advantage of the affiliates market stores program, of which we are now also part.
