Once upon a time, there were three young nerds living in a small apartment in San Francisco, trying to get their startup – dedicated to making it possible to build low-cost cell towers – to this end and change their lives. I couldn't. Worse: when they had only $70,000 left of the money they had, they decided to spend it all just surviving " and thinking about new software ideas.
The biggest problem of the trio – who lived for work, did not leave the house and paid cheap rent – was spending on food. And not just the financial, but the time: going out, buying, preparing, eating, washing dishes. For a few weeks, they tried to live off fast food, but none of them could. Until the 25-year-old electric engineer Rob Rhinehart had a slap and started seeing food as an engineering problem.:
– You need amino acids and lipids, not milk. You need carbs, not bread.
Convinced that food was an inefficient way to get what we need to survive, Rhinehart read some books, sat in front of the computer and only left after he managed to draw up a list with the 35 nutrients essential to human life. Then he bought them all – in the form of pill or powder – over the internet and made a vitamin in the blender. And it changed the lives of all three.
Soylent
In short, it has been a year since Rhinehart has only been feeding on this mixture, which he called Soylent and which has just debuted in the American market. He and his friends now work in a large office – a house, in fact – received huge investments from various funds and are doing very well in health.
Better: with only two months of market, the product already has one Huge fan community which help improve the composition of the product. There are exclusive forums to discuss the Soylent formula – which is open, as a software code, and receives updates (treated as updates).
Soylent still doesn't deliver the product abroad, but you can register to know firsthand when you can make this purchase here in Brazil, for example.
Recreative meal x necessary meal
Attention: the idea of the product is that you eat food for pleasure, not for need. To survive and have good health, they guarantee Rhinehart and the doctors who consult the company, just take Soylent.
This story is told in an excellent report – " The end of food & quot;, with 30.3K shares on Facebook! - from this week's New Yorker magazine. To read in full, click Here.
Also visit the company website, which is very well done and has an enlightening video about the product: www.soylent.me
