In this article I will address a platform that organizes all links of your profile or company, including social networks or websites while monitoring the activities of users in the ecosystem. I'm talking about Linktree. If you don't know or use it yet, it's time to understand a little more about this tool.
Linktree appeared in 2016 and has over eight million users worldwide. The platform aims to facilitate the life of influencers, artists, agencies and companies by enabling on a single page, unlimited amount of links that appear as clickable buttons.
The idea of directing your readers or followers to a place to easily find all your social links or content is a very good concept. It's especially a good idea if you can only use a link in your biography, as in the case of Instagram. In addition, it is worth knowing also the Roulette77.
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Contents
Toggle- How does Linktree work?
- Who's Linktree assigned to?
- Starting to use the platform
- What's Linktree's importance?
- Good use practices
- Where to use Linktree?
- Checking statistics
- Conclusion
How does Linktree work?
Just copy and paste the URLs of the target pages into Linktree, which works as a redirect page. It is widely used in Instagram profiles, whether personal or commercial accounts, to raise awareness of other relevant channels that you or your company have on the network.
The tool can be customized in various ways. Depending on your subscription, you can change your sources, add animated backgrounds, highlight priority links, and even schedule for new links to be published.
If you have a Pro subscription, you can access analytics to evaluate which links have the best performance and adapt future marketing content to your audience.
It is worth saying that the free version is limited, but meets the basic requirements. It doesn't allow you to add much brand. However, you can add a profile image and change the background color.
Who's Linktree assigned to?
The tool can be useful for any person or company. An influencer can gather all of your social networks into one space without having to link each page to the bio. A company that sells online can hyperlink specific departments to target your products. The possibilities are endless!
There is also the option to add payments to the Linktree profile. In this way followers can support the person or company through cash contributions.
Starting to use the platform
The Linktree record follows the pattern of the records and can be performed in a few seconds. To do the process, between AQUIand click “Get started for free”.
Put your email, set a name for the account, and create the access password. After accepting the terms and policies of the platform, choose the option “Sign up with email”.
Enter the full name and choose three categories of interest (there are 29 in total). Do the check before you move on.
The next step is to choose between a free account and a Pro account. Free service can meet a user's basic needs, but extra features only in the premium version. If the option is for the free account, just click on “Sign up is free $ 0”. If you want access to the features Pro, add credit card or PayPal account data to advance.
Be sure to check your account in the registered email to start using Linktree. The layout is simple and very intuitive. All changes made are instantly displayed in the right preview. To create a new link, click “Add a new link”.
Just paste the link into “Url” and add a title.
What's Linktree's importance?
With more and more content available on the internet, losing the user in the middle of the way is a challenge that brings headaches to those who depend on sales.
Even if you build a great strategy to promote your business on Instagram, the limit of a profile link becomes an obstacle. This prevents you from taking the follower to the next stages of Sales funnel, so important in an aligned strategy of digital marketing.
Before Linktree, there were only two ways to do this:
- Paying to boost publications, where you can insert an external link with an action call like “Learn More” or “Sign Up”.
- Calling the potential customer in direct and sending you the purchase link: manual and hard option may take hours and even days to actually close a negotiation.
Update brought you some news
In its latest update, Linktree highlighted that the focus has always been to meet artists, creators, entrepreneurs and opinion makers, providing broad tools for their monetization and growth.
Behind the scenes, the team of engineers, designers, analysts and marketers collaborate to build a platform that enables users. In October, the tool decided to launch a miscellaneous feature at once, giving users the opportunity to make their content even more unique and exclusive.
For users Pro, this means more personalized designs, exclusive link access, subscriber growth tracking and advanced analytics. For free users, new themes, form links, restricted access to links and integration with the Pinterest panel were released.
One of the news that caught my attention was the form links (free and PRO). With Form Links the platform makes it easier for the user to receive messages and collect details about Linktree visitors. This new type of link allows visitors to provide the name, email, phone number, location and/or a message through a form directly on your Linktree.
The message goes straight to the inbox, where it is possible to follow and interact with your audience directly. As well as links to opt-in forms by email and SMS, you can use your visitor's information to create content, expand newsletters, sell services, or simply contact.
Click on this linkto check all the upgrade details performed by Linktree.
Good use practices
As already mentioned in the article, Linktree is an efficient tool to circumvent the limit of a link in Instagram biography and other social networks. Even so, there are good practices to enjoy this feature without leaving users confused, check out some:
1. Do not enter many links: only link to directions that make sense in your digital strategy. Leave the main ones right on top, which is where the user first looks.
2. Use an objective title: if you direct to your website, make the word SITE clear.
3. Enter a relevant description: Describe your profile or business clearly so that the interaction meets your purpose. Define in a few words what you sell or what service you offer.
4. Customize the colors and buttons: Try using your brand's color palette to standardize communication and align design.
Where to use Linktree?
When it came up, Linktree was used only in the Instagram bio link. But that has changed, and the platform now proves to be quite useful in other situations. Check it out:
Business card
Linktree can be used on business cards not only, but also personal profiles. After all, you can compile various information from you, such as email, portfolio, and LinkedIn, on a single page.
Thinking about creating a new email marketing strategy? So, include your custom URL in the shots. A tip is to put your Linktree at the end of each message as CTA.
Blog
It is worth putting the URL on blogs as well. In addition to including in your bio, you can use the page as a CTA in your articles.
Social networks
In addition to the Instagram biography, you can integrate Linktree to more social networks like Facebook, Twitter, Pinterest or Tumblr; in the description of your YouTube videos; in Facebook Messenger chats; in your company profile on LinkedIn; in Instagram, Twitch or Facebook lives.
Checking statistics
In the free version, just click “Analytics” at the top of the screen, where the number of views of the page will appear. Each view is counted when the Linktree page is visited or clicked.
In the free version, you can also view the number of clicks of each link on the Linktree page. Just click on the icon (blue below) of each link on your custom page.
In the paid version, you can integrate the platform with Google Sheets, Google Analytics, schedule links, organize them by priority, total clicks on links, unique views, CTR, where people who have accessed your Linktree profile and other possibilities come from.
Conclusion
Now that you know how to put all your links on one page on your social networks, try applying to your digital marketing strategies.
Linktree brings the benefit of bringing all of its social networking links and content pages together in one place, organizing your contacts and facilitating the lives of followers, visitors and customers.
It is very practical and simple to use, both in the free version and in the pay. And always consider testing your URLs and links so that the direction is assertive. There are other options in the market, just search. But Linktree is still the most well-known platform that offers free of charge the main features you want.
