We've talked. HERE in this articleabout the digital marketing trends for you to apply in your 2022 planning. Now it's time to go deeper, detailing the e-commerce sector, used today by so many companies and businesses. Follow the article to find out which sectors have been on the rise this year and what strategies are in the spotlight of online store administrators next year!
Contents
Toggle- E-commerce grew a lot with the pandemic
- The types of e-commerce that stood out most in the year
- 1. Transport – delivery, mobility and distribution service
- 2. Pets
- 3. Home and Furniture
- 4. Food and Drinks
- 5. Pharmacy and Health
- Conclusion
E-commerce grew a lot with the pandemic
After restrictive measures imposed by the Covid-19 pandemic, the Brazilian changed the purchasing habits. If on the one hand there was a drop in sales in physical stores, on the other there was an increase in demand for e-commerce throughout the country.
The National Trade Confederation estimates that e-commerce in Brazil closes 2021 with a 38% advance. In terms of billing, there is a projection of R$ 304 billion for the sector.
Data analyzed by Fundação Getúlio Vargas (FGV), indicate that Brazilians bought more on the internet during the pandemic and that most of them intend to continue buying.
The types of e-commerce that stood out most in the year
The E-commerce Brazil portal has listed the sectors that have grown the most since 2020 and businesses that have achieved a fast expansion in a very solid way. Check to follow trends:
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1. Transport – delivery, mobility and distribution service
The sector must continue to grow because of the need for delivery logistics and distribution imposed by a culture of self-sufficiency. As a result, urban mobility and application-based delivery services remain a comfortable and safe option for customers who do not want to expose themselves to public transportation or eat at the workplace. Ex: iFood, Uber Eats, etc.
2. Pets
While Brazilians start to have more pets in their homes and apartments, a potential business has grown as never before. With the need to buy food and other supplies for dogs and cats, the online pet market has grown very significantly since 2020.
This growth has made online pets specialists expand their businesses and gain even more public. For this reason, the sector has benefited so much from the e-commerce initiative, taking into account an increase of 88.04%.
3. Home and Furniture
With the coming of the pandemic, many people chose to remodel their homes or decorate them. As a result, the home and furniture sector has grown a lot and the search for new developments in this market has also been made. This need encouraged companies that marketed these products to also sell in the virtual environment, as they reached a larger number of audiences.
4. Food and Drinks
Another sector that grew greatly with e-commerce was food and drink. After all, quarantine forced people to use the delivery service more — and consequently started buying more food on the Internet.
This idea fell in the Brazilians' taste and after almost a year doing so even their market purchases are made on e-commerce platforms with the option of delivery marked or on the same day. The customer still has the support of a market collaborator to make the choices and substitutions if necessary.
5. Pharmacy and Health
One of the most prominent sectors of e-commerce is health and personal care. With delivery fever, many pharmacies needed to bet on e-commerce as the main way to provide efficient and fast care without the customer leaving home. This has made the sector grow a lot on e-commerce platforms and online stores.
There was a revolution with the novelty of fast delivery, good old-fashioned free shipping and many other promotions for specific medicines. And of course, all of this has led many people to buy medicines and pharmaceuticals online to receive in the comfort of home.
Trends for e-commerce in 2022
Many entrepreneurs will see opportunities to expand their online business and join e-commerce with their sales strategies. As a result, the digital market will become even more competitive.
Therefore, follow some trends pointed out by online shop marketing experts to apply also in your business:
Omnichannel
This item only confirms the same trend that it has had since the pandemic, which forced many businesses to reinvent themselves. Omnichannel means integration of different sales and communication channels that aims to make the shopping journey more personalized for the consumer.
You should also ensure that your brand is present on all channels your target audience usually access. But be careful not to confuse: omnichannel does not just mean being present on different channels and selling on various platforms. This model has another name and is called multichannel.
Most major retail networks already offer this type of purchase, where the consumer acquires the product on the e-commerce site or platform and can personally go pick up the product from the physical store.
Voice Buy (Voice Commerce)
A strong trend for e-commerce in 2022 is Voice Commerce, a practice that has been driven by Google, which has adjusted its algorithm to better understand voice searches.
A proof that everything that speeds up the communication and purchase process tends to be very impacting among users. The growing demand for podcasts and the large volume of voice messages forwarded in WhatsApp are examples of this.
Voice assistants like Alexa from Amazon, Siri from Apple, Google Assistant, among others, will be even more present in our lives.
And here's a hint: optimize the titles and descriptions of your e-commerce considering how a person would ask about that product, it's already a very important step to appear in the voice search results.
Recommerce
Also called reverse resale or trade, the recommerce is nothing more than buying and selling second hand. Used and reformed products return to retail in new sales format, in stores focused on this type of business.
The format is not new, so much that companies such as Free Market, OLX, Ebay among others have grown around this structure, but the trend is high in fashion retail and it is important to pay attention to it.
New means of payment
Consumer habits have changed and this has created a variety of payment methods. Today, you can take advantage of features like WhatsApp Pay, Pix, QR codes, digital wallets and facial recognition payments.
Internet sales are evolving and those with ecommerce cannot be left behind at this point. Therefore, the online store should offer the latest payment methods, in addition to the most traditional ones. When a customer arrives at the end of the purchase and gives up because he cannot find a viable solution, it becomes very annoying, bad and one less sale.
To solve this problem, a manufacturer of the uniform, for example, must assume sub-acquisition and merge with the buyer to allow the use of a particular brand. As the payment adjustment process becomes more complex, it becomes easier to manage the finances of an online business.
Automated service
Here is the maximum: never leave a visitor or lead without response or interaction when he searches for your product/service!
Automated care is that performed without the need for human interaction and a strong trend of e-commerce to 2022 because it accelerates response time. Thus, the solution for many companies will be to automate to ensure a good customer experience.
Chatbots, for example, are excellent options for automating customer service. You can configure countless paths and answers that a visitor can interact and ask for the bot, unhashing your service team quite a lot.
There are specialized platforms in conversational marketing that use sales funnel strategies for acquiring and nutrition of leads in purchase journeys.
Artificial Intelligence and Big Data
Personalization is the key word! The reason why people spend more and more time on social networks is very simple: the algorithm knows what we like and, with that, it can hold our attention.
Google has already announced that soon the search results will be customized for each user, according to your preferences. Therefore, brands that start to offer personalized care will stand out in the market and will be remembered by users.
Tracking a user's behavior on your site and providing interactions based on it can already be a differential. But keep an eye out for the LGPD. Your website must have a privacy policy and cookie notice to be within the minimum rules.
Big data can act as an auxiliary tool to artificial retail intelligence. AI is an advanced technology capable of generating insights that efficiently and reliably guide the consumer decision-making process through data analysis.
Conclusion
If you've come this far and are seriously thinking of opening your online store or turning your business into a competition, I'm going to close with some data that might help you make your decision:
Worldpay from FIS, an American company focused on financial products and services, estimated that the e-commerce in Brazil should grow approximately 56% by 2024.
Titled “The Global Payments Report 2021”, the study considered the participation of e-commerce last year in 41 countries. Globally, e-commerce went off in 2020 and showed a 19% growth — the biggest breakthrough in the last five years.
Wanting to set up an e-commerce and don't know where to start? Count on Nvx to create your online store from start to finish. Talk to me here.
