As the late Chacrinha said, “in the world nothing is created, everything is copied”. And that turned out to be a reality in the world of advertising, marketing and now also social media. Threads, a new social network belonging to Meta (instagram owner, Facebook and WhatsApp) recently released, is almost a copy of Twitter and has already become an internet phenomenon, conquering more than 100 million users in just five days.
Contents
Toggle- What Threads is
- Threads is a Twitter clone?
- Your feed is chosen by an algorithm
- User privacy in Threads
- No ads (yet)...
- Instagram is Threads' biggest asset
- What do you expect from Threads for business?
What Threads is
It is pronounced “trédz” and features a text-based feed, where it is possible to write up to 500 characters. The social network combines the real-time conversation aspect of Twitter with Instagram's visual appeal, where photos and videos can also be uploaded to complement posts.
Threads is closely linked to Instagram. Users are required to have an Instagram account to sign up. People can import their entire Instagram followers list into Threads with just one touch on the screen, preventing them from trying to find new people to follow the service.
From the moment you log in for the first time in Threads, it starts showing recommended posts of accounts and brands that you do not necessarily follow – or even would not like to see.
Currently, Meta claims Threads is free of ads. However, as Instagram and Facebook strongly rely on advertising to get revenue, Threads is likely to end up incorporating ads as well over time. Although an unadvertised experience allows for uninterrupted scrolling, it may not be ideal for those who seek to monetize their presence on the platform.
Threads functions
To explain the limited possibilities of the platform, check out each function:
- Threads: is the app itself that should be downloaded from the Play Store or Apple Store
- Thread: a thread or topic started in the application. Do you remember anything about Twitter? Yeah.
- Post: the name of the publication within the application
- Reply/Reply: function of answering a post or thread and participating in the conversation
- Repost: post someone else's post on your profile
- Quote: a repost with a comment from you
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Threads is a Twitter clone?
Not according to the creators! “Threads is a new application focused on text and dialogue. And the way we think about it is that we are testing a new model after what Instagram did for photos and videos,” said Connor Hayes, vice president of Meta products.
But in many ways Threads works exactly like Twitter and so it looks much more like a copy. It is mainly oriented to text conversations, and its posts – called “threads” – are limited to 500 characters each. You mention other people on topics using the @ symbol in front of your username and you can respond to someone else's posts.
You can also quote or retweet (“reply”) topics from someone else by clicking on a button. (So, should we call a yarn... a mesh?). And there's still no native integration with the Instagram app.
What's different than Twitter? No function separated from direct messages. And you have a little more control over the audience that you can see what you publish. And unlike Twitter, Threads also does not have the hashtag or trending-topic function, and there is no way to edit the topics after posting them.
Your feed is chosen by an algorithm
When opening the Threads application, you are released into a topic feed that is a mix of accounts that you chose to follow and suggestions generated by algorithms. Some of the people already on Threads include celebrities, celebrities, influencers and parody profiles and memes.
There is no way to get Topics to show only the posts of the accounts you chose to follow and there is no way to clear the Home screen of the Topics of people you did not select. In a topic, Instagram's boss Adam Mosseri said a list of followers is on the network's plans.
Mosseri also said you can stop seeing Threads from a specific account “silencing it” , an option available in the three-point menu in the top right corner of each post.
There's no way to order your feed chronologically either. Instead, it is organized according to what Threads algorithm thinks you might find more interesting. Even this mechanism is driving away many new users, who complain about unwanted or uninterested content.
User privacy in Threads
Like on Twitter, Threads accounts can be public or private. In a public post, you can also adjust the groups that can respond to everyone, just the accounts you follow or just those you mention in the post.
And from what we're seeing in this early walk as a social network, Threads is as hungry for your personal data as Facebook and Instagram. Many experts claim that the application is swallowing data you did not expect, including details of your phone (model number, screen resolution and time zone) and identifiers as a date and time record of when you installed the application.
You should also know that when you sign up for a Threads account, Meta has access to everything that Facebook and Instagram have learned about you over the years, both inside and outside your apps to direct ads and personalize your experience.
No ads (yet)...
Since its release, Threads has no ads. But don't expect it to go on like this. Meta, which gets most of its revenue by tracking what users do online and uses it to direct them with ads, says it can open the door to ads in the future.
But smart guys and influencers are giving a way to bill with posts directed to a certain audience focused on selling their fish, product, or service. Meta promises that in Threads fake profiles and robots will not have easy life. Checking.
Instagram is Threads' biggest asset
In its official release announcement, Meta promises to encourage content creators who want to experience a new text-based social network application, but do not want to have to do all the work needed to create new followers from scratch.
Instead, they can encourage their Instagram fan base to join Threads to begin. But users will still have to choose to follow their favorite creators on Threads, and there is no guarantee that followers of all creators are interested in the new app. As you can tell, it's quite a challenge!
In the tests I did in a profile, not all followers end up following back, this if they have already downloaded the app, because for many people it is still a novelty, has no interest or do not know the existence of Threads.
What do you expect from Threads for business?
This is a question I would like to answer very much, but it depends a lot on the time, if the network remains at the current level or grows even more or even the Meta releases for company ads.
While you're still on the trend, the best thing to do is to observe. The recommended is that you create your account or business, study how the big brands, competitors and your audience are behaving there.
Don't go desperate thinking about creating another editorial calendar for your digital marketing strategy for the time being, but you need to be quick and keep an eye on the news about Threads. Once you notice that your audience has joined the platform well and is active there, start delivering content through this social network as well. Watch what happens.
It is always good to remember that timing and adaptability are “gold” in the digital market!
Before closing, an alert is left: be careful if you delete your account.
To delete Threads without affecting your Instagram, you need to follow the following steps as indicated in the terms of using the app:
- Go to your profile page
- Click “Settings”, at the top right corner of the screen
- Click on the “Account” tab
- Click “Disable Profile”
- Confirm deactivation
