While WordPress is the best platform for websites, Magento is the best platform for the development of online stores and hosts e-commerce sites of popular world brands such as Nike, Samsung, Coca-Cola and others. And it's not just for the big ones: Magento is a system that is also indicated for medium and small enterprises.
The convenient and friendly structure allows you to make changes quickly and manage a commercial network with multiple sites in different languages. Magento provides complete appearance management (template), content and functionality for good e-commerce.
Not by chance, the slogan of the platform is “Designed to grow, built for flexibility”. What does that mean, though? Magento offers users incredible opportunities to expand their business in any way they wish.
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Online vendors can start their shop with basic e-commerce features, but as business grows, it is possible to switch to a more sophisticated version that offers greater possibilities.
As for flexibility, this is also true in the sense that Magento's open source nature allows you to integrate any custom feature or module, as well as allowing many plug-ins and extensions.
History of Magento
Magento was born in 2007, with the company Varien. His promise was to deliver an open source platform (open source) for the development of high performance virtual store.
In 2008 the first release was made in this style, open source, which became known as Magento Community Edition. It currently belongs to Adobe (which owns in its portfolio tools known as Photoshop and Illustrator, among others).
What are the benefits?
The system allows new features to be created in alignment with the demands of each online store, because its construction is done through independent modules.
Like Joomla and WordPress, Magento e-commerce is written in PHP, a very popular open source language among developers. As modular as these tools are, Magento stands out for raising the concept to another level.
Going beyond the guaranteed flexibility in the structure in modules, this feature also favors integration with other software and resources.
All the tools most used in the e-commerce segment, such as email marketing resources, payment gateways, ERP, among others, have modules specific to Magento.
With this, more than ensuring extremely customizable work and aligned with the demands of each e-commerce, the platform also ensures the best cost-benefit for any virtual store project.
Still not convinced? Follow some reasons for you to seriously think about adopting the platform Magento to create or expand your online store:
Friendly interface
The platform interface has undergone several changes with each update and today has become an intuitive and easy tool.
Magento may be complex, but it's not complicated. So, it offers you a great shopping and selling experience.
Open Source
One of the reasons Magento for e-commerce is the best choice for developers is related to the fact that it is an open source. This means that anyone who knows the development of websites can use it to their advantage.
The Magento Community Edition (CE) is completely free. You can easily install or use any version of Magento CE you want. If you are an expert in Magento, you can accelerate the performance of your online store and also promote your e-commerce site with new features and features, developing or installing existing modules.
You can find a huge library of modules in Magento Connect/Marketplace. These modules will help improve your experience as a developer of Magento websites while controlling your progress.
Magento Community
One of the main reasons why the platform acquires a powerful position among its competitors is due to the selfless devotion of the Magento Community. This huge community is composed of dedicated developers, programmers, bloggers, project managers, product managers, CEOs, etc. around the world, who help and work with the Magento Community every day.
The Magento Community always makes sure everyone is on the same page.
If you, as a developer, are facing any problems with your Magento e-commerce site, you can rely on the ever-trusted community to help you by providing appropriate guidance and solutions to this particular problem.
It is a secure platform, in addition to agile, thanks to regular updates that meet the needs of end users.
Optimised for mobile phone
Today, many customers prefer mobile shopping. Magento offers mobile-compatible online stores that can be transformed into efficient mobile applications. In addition, you can manage your e-commerce from your smartphone and make your business even more practical and productive.
The Magento platform supports HTML5 to maximize the mobile purchase experience. In addition, it has the ability to adjust the image size and supports video.
With the Magento e-commerce website, you can customize whatever you want. With an integrated drag-and-drop feature, all you can get is an exceptional mobile shopping experience.
High performance
Regarding the page loading time, query processing time and other dynamic or static operations, Magento ecommerce is once again the winner. The robust platform ensures the optimal performance of your site, using minimal server features.
According to user requirements, only a few hundred milliseconds of latency processing can completely eliminate the chances of e-commerce sites with potential customers.
Magento, along with modern technology and optimized database options, can suit the requirements of e-commerce companies and their customers.
Multitask
We all love multitasking, just like Magento. The best thing about this e-commerce platform is that it allows you to perform multiple tasks at the same time, which allows you to work on other important tasks simultaneously while monitoring the performance of your Magento site.
Traders and developers can also manage all items, invoices, customer information with just a simple and easy-to-use administration panel that Magento offers.
Friendly SEO
SEO's not dead. This statement is also valid for Magento, which is proven to be a SEO-friendly platform. It's a sure thing.
It comes full of features, including SEO-friendly URL structure, site maps, positioning layer, URL rewrites, tags, descriptions, etc. that help your e-commerce to have a higher ranking in search engines and help your buyers find it online with total ease.
It is advisable for you to use these SEO features to the fullest.
Easier integration
Magento for e-commerce sites allows you to quickly integrate with a large number of third-party services including payment gateways, database applications, shipping, shipping, shipping, order tracking, etc.
In addition, Magento platform offers integrated Google tools such as Google Analytics, Google Checkout and Google Base to help you monitor your website's performance while maintaining an overview of the latest e-commerce trends.
Upper Support
For any business, support operations are an integral part of growth. Traditional or online, support plays a vital role in the growth and success of a company. Therefore, when it comes to Magento for e-commerce, the technical support team has a critical importance.
Magento as a platform continues to receive valuable additions in terms of security, stability and support throughout the year. The active community and developers help improve the platform for a better user experience by bringing the best e-commerce standards to Magento.
Ready for marketing
The platform was also planned to assist in its marketing strategies. With it, your website can present recommended and related products, compare prices, create wish lists, issue inventory notices, among others.
Comprehensive and for everyone
With the Magento E-commerce platform, your store will scarcely have limits for its sales, as it is extremely comprehensive on various market issues. This includes support for various languages, payment coins, IP recognition, among other features like these.
Custom Checkout
By custom checkout, you can set the reports and processes required for customers to close their purchases. By simplifying your online store experience, you can reduce your cart dropout rates and increase conversions.
Conclusion
In this article, I highlighted the main reasons why Magento is the best solution for your e-commerce website. From community to higher support; from multitasking to flexibility, meets all the needs that make up the list of prerequisites of a successful and sustainable e-commerce site.
It could also list several companies using the platform successfully. One of them is the Bird Spirit, company that delivers a rare experience in the beauté universe, uniting fun and freedom to luxury products. The e-commerce site was developed in Magento, by Nationalvox, with the partnership of the Trends Content.
Magento is our favorite for virtual store development, but there are several options in the market, so it's important, above all “researching and seeing which e-commerce platform makes the most sense for your business.”
