The advertisements targeted are a very common type of advertising on the internet, appearing together with consumer favorite content and focusing on specific audiences. And according to a new study by Rakuten Advertising and RetailX Consumer Observatory, they really work. The survey shows that 37% of Brazilian consumers shop right after they see some advertising in the targeted ad format.
The percentage is impressive, showing well above the world average, which is 14%. Germany and the United States, for example, are also far from Brazil in this respect, with only 12% of consumers shopping after a targeted announcement.
The new report is called “Evolving channels and customer acquisition: How to attract and reengage the consumer” (“Channels in evolution and customer acquisition: how to attract and re-engage the consumer”). It also describes that Brazilians are the ones that interact most with ads on specific platforms, such as Instagram (69%) and YouTube (51%), where Brazil leads with a break.
In the USA, for example, a country known for consumerism, there are levels of interaction that are much lower, with 42% on Instagram and 38% on Instagram. Youtube. The overall average of consumer interaction on these two platforms is 44% and 37%, respectively.
The survey, conducted in August 2022, analyzes the new consumer habits worldwide, as well as the ways the public interacts with online ads. In addition to the data mentioned, there are numbers on purchase methods, as well as tips for advertisers.
Reviews
Another trigger to buy for Brazilians that was identified in the study are the so-called product reviews. Reviews are reviews on the product's own page, or content created exclusively to function as an evaluation. According to the data obtained, 81% of Brazilians answered that they would most likely buy some product only after seeing a positive review on the seller's page. To be aware, the overall average is 30%.
It is important to note that advertising strategies and consumer preference for products with evaluations is not something new. Because of this, many companies from various sectors hire people to make videos and reviews, as well as respond promptly to consumer complaints.
One sector that stands out in the world of reviews is iGaming, with reviews sites that offer incentives for players such as discount coupons and welcome bonuses. A platform dedicated to announcing gambling operators, the online.net gambling site, list bookmakers who accept astropay and other popular payment methods, evaluate each sportsbook site and bring exclusive coupons to visitors. One highlight of operators who accept Astropay, for example, is the ease of payment and user security – and analytics sites such as the online gambling site. net are dedicated to bringing detailed lists about them.
“ The study is an important purchasing thermometer for online retailers who seek to increase their revenues with the support of digital marketing, especially in a time as competitive as the end of the year. The Brazilian public has a potential for engagement and exceptional conversion – and affiliate marketing is a powerful ally of e-commerce players who aim to highlight in the midst of so many special offers,” said Rakuten Advertising Vice President Luiz Tanisho in Brazil.
Frequency and reasons to buy
The research also provides data on the frequency of online shopping and the reasons why consumers have to do it. According to the study, 42% of people interviewed in Brazil shop in e-commerce more than once a month. 24% of them maintain a frequency of more than once a week.
Regarding the reasons for the purchase, 37% of people claimed to be motivated by their own choice, while 81% said that their stimulus is the price. In addition, the different freight options are the reason for 43% of respondents, the convenience of 40%, and 21% stated that they were reviews.
