How to use Instagram Reels for sales

If you or your company still only publishes photos on Instagram feed, know that more and more organic reach will drop, this is because the social network is focusing on short videos up to 1 and a half minutes, called Reels. 

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In this article I will suggest some successful applied tips to use Reels to attract visitors and followers to engage in sales! 

Contents

• What is Reels?
• Creating Reels on Instagram
  • I've separated some tips from social media management experts and content creators that make a difference: 
    • 1. Planning for Reels posting 
    • 2. Formats and dimensions
    • 3. Include subtitles in videos and make creative copying
    • 4. Original content brings more engagement
    • 5. Add Enveloping Audio 
    • 6. Inspire in the trends
    • 7. You need to understand Reels' algorithm.
    • 8. Be yourself
  • Extra Tip: 
• Conclusion

Instagram Reels is a tool for creating in the app that actually copied the content format from another social network, TikTok. You can make short videos, combine them with songs or other sounds and share them for the huge audience of the platform.

The difference in TikTok is related to the widest range you want, as the content you create on Instagram Reels appears on Instagram feed, the profile page and the exploration page. 

It is worth remembering that the video format is still on the networks and is a way to connect with the audience. So, whoever has a business is taking advantage of the Reels to get close to their followers. 

The Instagram interface is intuitive and makes work easier. There are three ways to start:

• by means of the Reels tab
• from the Instagram Start screen (button +)
• by Instagram Stories camera

Using creativity with common sense is a golden rule in this strategy for those who want to sell some product or service. Remember that you are competing with content producers from the most different niches and that the relevance in creating content should be aligned with the expectation of reaching your target audience. 

I've separated some tips from social media management experts and content creators that make a difference: 

1. Planning for Reels posting 

Think first of strategy, how, when and where you will record your videos. Create drafts and scripts to help compose a good video. Thinking about the target audience should be a priority, because Instagram algorithms are working to favor a more segmented reach, so we are experimenting in practice.

Your Reels need to talk to your audience and especially meet her needs. The themes may be similar to those you already use, and may be adapted to the language of this format. Furthermore, it is important that Reels be aligned with other posts.

To benchmark to inspire yourself in what other brands in your market are publishing is another right suggestion to have an efficient posting planning. 

2. Formats and dimensions

The last feature update now allows short videos up to 1 and a half minutes, in addition to the application of external effects and audios (what Tik Tok has done since always). Like the stories, Reels needs to be recorded vertically and in 9:16 format, in the ratio 1.080 x 1,920 pixels. 

The recommendation is that you always use your own mobile phone to make the recordings, which facilitates image quality, depending on the smartphone power, but using apps for editing is also a good idea. 

3. Include subtitles in videos and make creative copying

To offer a more user-friendly experience, make sure to add subtitles to your videos! This can reach a larger number of viewers and give rise to more likes.  

Subtitled videos also play an important role in the inclusion of people with some kind of hearing loss or cognition. In addition to the description of the audio helps to better understand the content. 

Creative copying (video call text) are also a great way to increase user experience! Whether it's a short, funny joke or a longer explanation of your Reel content, it might be a great way to engage the audience with your video. 

Posts that bring good texts are an opportunity to expand the topic of your video. For example, if you are demonstrating a recipe, cooking, you can add more tips and secrets in copy, which many also call caption (not to be confused with subtitling).  

4. Original content brings more engagement

One way to get more reach with Reels is to produce and offer original content, as Instagram's algorithm privileges materials made exclusively for the network.

Avoid publishing TikTok watermark videos, for example, as this may reduce the content's range. Use apps like SnapTik, which do this service. 

Another widely used possibility is to edit your videos in other tools and then upload to Instagram. However, to have better results, you should add subtitles and direct audios by Instagram after uploading the edited video to the third party app. Thus, Reels categorizes its content in the right way. (Remember the algorithm).

5. Add Enveloping Audio 

Audio from your Instagram Reels is important to improve video quality and engage the audience! Here are some great ideas:

• Use audio that is already on the networks
• Create original audio with your own voice
• Build a story using narration
• Reuse your TikTok videos – but make sure you remove the watermark from TikTok, as mentioned above

6. Inspire in the trends

Following what is on high and applying to your Reels videos can also make a difference in the search for reach and likes. There's always a trend (also called trends) going on at Reels. Most of the time, they appear first on TikTok and then they get to Instagram. 

To notice a trend before it gets saturated, you should spend a few minutes in both apps daily. If you have seen the same music, audio, dance or other content that repeats itself, you should keep an eye on it.

Another tip is to click on the name of the song to see how other content creators are using the same audio. So you can better understand the trend and, most importantly, if it makes sense for your business. That is because it is essential that the content is of interest to your audience not to be forced.

7. You need to understand Reels' algorithm.

The Reels tab is made of content suggested to users. And if you want to invest in this format that will be increasingly privileged by Instagram, understanding how the algorithm works can be a good advantage.

Reels' algorithm favors high engagement content (comments, likes and shares), which make use of visual effects, have the right dimensions (recorded vertically) and use the audios from Instagram library.

So it is essential to create fun content and to hold people's attention, engage and be inspiring. 

Avoid content with videos that have low resolution, lots of text on the image and are visibly reused from other apps like TikTok. Following the guidelines of the Instagram community is another hot tip. 

8. Be yourself

While it may be beneficial to enter the latest trend of networks, it is also important to have an authentic quality in their content. Be honest about who you are, speak genuinely to your audience and share your passions, knowledge and qualities! 

The Instagram audience responds well to originality. By being yourself, you're building your brand in a unique and different way from the others. So be creative and post your own ideas!

Instagram Reels remains a popular part of Instagram. By creating attractive and creative content, you can use this amazing feature to expand your brand and interact with your audience to search for new customers. 

Extra Tip: 

Try to get your audience's attention in the first three seconds. Your video needs to have a purpose, be practical and attractive. Back at the beginning of the text, I did this clipping to focus on planning, remember? 

With so many networks offering the most varied types of content, often an avalanche of options, Instagram users also have a shorter period of attention. 

So it's important to dive right into your message and get your audience's attention in the first three seconds. The beginning of your video has to be clear, have good quality and be visually enjoyable!

I hope this article will help you use Instagram Reels more efficiently and take advantage of this content format to create brand recognition and acquire new stakeholders and buyers for your business.

With the growing Instagram user base, it is important to always be aware of the new network features and use from the start. Instagram, in its dispute for the audience with Tik Tok, decided to bet on Reels and this allows you to expand your profile to new audiences, as well as increase your visibility.

Above all, when using new features as they are released, you can make Instagram's algorithm favor you. 

Now you know why Reels are important to companies, how others are using them and how you can do it. With this information, be ready to promote your business, product or service.