Telegram, which has the impressive number of 700 million monthly active users worldwide, is becoming one of the most popular platforms, including in Brazil. The messaging app allows close relationship with users, which is vital in building engagement, credibility and customer search.
Many companies are using Telegram as a marketing channel, because the benefits of the platform can be even greater than WhatsApp. Here are some reasons why you should consider this message application in actions and campaigns!
Contents
Toggle- Benefits of Telegram
- Create a channel
- Create a group
- How to create a practical digital marketing strategy for Telegram
- Promoting your channel
- Conclusion
There are many, but I want to highlight the main one and it is quite taken into account by the marketers. While WhatsApp has a limit of 256 people per group, Telegram allows 200,000 (or more) in addition to creating exclusive channels for broadcasting. Follow other reasons:
Allows you to keep your target audience informed!
That's possible with Telegram channels. Create a public or private channel and invite your current customers to participate. Share more photos and videos of your products, tell subscribers about your brand history and introduce your team. Notify customers about the next sales and be sure to highlight offers and promotions.
Helps communicate better with your customers
Telegram groups will help you interact directly with potential buyers. A Telegram Channel is a chat where you can communicate with your audience and members of your group can interact with each other. You can also add administrators to manage your group more efficiently. With a group, you can allow your loyal customers to help new leads by answering questions about your product or service. Telegram Groups are a great opportunity to build an active community.
Chatbot customer support
It allows brands to support customers 24 hours a day, 7 days a week. This is where the chatbots come into action. A chatbot is an online wizard used to speed up daily tasks, which can answer frequent questions, handle requests and consult chatbot clients are available all the time. This way, your customer support team can work on more complicated issues. Create a chatbot and develop automatic response streams to send messages after a user inserts a keyword defined by you, for example, “delivery”, “payment” or “refund”.
In the long run, marketing via Telegram bots is more economical. After a bot is created, it can be used infinitely.
Help in site traffic
It allows brands to direct traffic to a website. Share links to your landing pages, invite customers to check out your new products, or share a link to your customers' reviews. This way, you will increase traffic to specific pages of the site.
Increase user engagement
You can do that easily with Telegram research. Create a poll with multiple answers to learn your customers' opinion about your product or service; create a questionnaire where you will explain why a user chose the wrong variant. The last option is especially great for educational services. Your polls can be anonymous.
Telegram is a safer application
Many companies are using Telegram because it is a safer application. With the growing concerns about security and encryption of WhatsApp, Telegram has been safer for people to talk about business and talk to their teams. Many companies are using Telegram to discuss with their team, as virtual work has increased during the pandemic. Telegram also has secret chat options and self-destructive messages that are not available in WhatsApp.
Now that you know the benefits of using Telegram, move on to know how to include all these tools in your marketing strategy.
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Create a channel
With a Telegram channel, you can inform your audience about news, promotions and when new content is published. It's a one-way street. The brand is the one who publishes the information and it is not possible for recipients to interact with it in any way.
The channels, then, are very useful to keep customers informed about brand-related issues.
Create a groupTelegram allows you to create groups of up to 200,000 users and with one or more administrators. Unlike a channel, this is a bidirectional medium; users can actively participate in it by posting, commenting and interacting with each other.
It is the best way to create a community interested in a specific theme related to the products or services offered by your brand.
How to create a practical digital marketing strategy for TelegramFundamental to any marketing strategy, defining your goals should be the first step. That will determine whether it's better to have a channel from your business or a group on Telegram. In addition, you must determine the type of audience you want to reach and the type of information or content you will create to attract them.
Plan your content
After you set your goals, you can start planning your content. You should post content in a consistent schedule, and that is why it is important to plan and prepare in advance. Your best bet is to create a content calendar to define your strategy.
Create relevant content
All content must provide valuable information that has to do with your audience, otherwise they will abandon the channel or group and there will be no users who want to participate, damaging the reputation and credibility of the brand.
All information should also be verified, as the publication of incorrect information can design an unprofessional and unreliable image of your brand. Keep in mind that content in applications should not be long or bring misleading calls.
Enjoy Bots and Automation
You've seen it in the benefits, but now it's time to apply it in the strategies. Chatbots can be used to answer basic or very common questions from users and followers, but also to send images or launch surveys/searchs automatically. They also facilitate compliance with your content calendar, as you can schedule your content to be posted automatically.
Remember that bots cannot replace the person in charge of managing the group and also moderate the published content.
Promoting your channelIn other groups
Find public groups that align with your target audience. There are several ways to do this, including searching relevant keywords and browsing group directories. After finding some promising groups, take time to read the messages and feel the tone and culture of the group.
If the group seems appropriate for your message, contact the group administrator and ask if you can post about your product or service. When posting to the group, be respectful to the other members and follow all guidelines set by the administrator.
Finally, don't forget to include a CTA (call-to-action) in your post. In this case, the link to your channel. If you have something valuable to contribute, such as advice, tips or resources, do not hesitate to share it. In most cases, the more you contribute to a group, the more likely you are to receive something in return. And who knows? You can even make some valuable connections that can help your company win followers and customers.
Telegram Ads
Telegram as other digital platforms and apps offers paid advertising, but it is only possible to advertise on public channels. Telegram has everything to do with privacy, which is why you cannot target users with specific characteristics. You can choose languages and interests, but not much further.
Your ads will be displayed to users who have over 1,000 subscribers as a message, so you can be sure that your message will reach many people. Pavel Durov, founder of Telegram, said that his app generates “500 billion views on channels from one to many.”
One thing to keep in mind about Telegram ads is that they require a certain investment. On this link You can know everything about Telegram Ads.
On Social Networks
One of the best ways to promote your Telegram commercial channel is to share it with your followers on other social networks. If you have a strong presence on platforms like Facebook or Twitter, enjoy this by sharing your Telegram channel with your followers there.
You can also share it in relevant online communities and forums. Another great way to promote your channel is to create attractive content that encourages people to check. If you regularly post interesting things on your channel, people will be more likely to sign up and tell friends about it.
Many influencers and content creators of Telegram use the platform to share their social media posts, which enables them to spread to different audiences and gain greater reach.
Telegram Pro (paid)
Recently Telegram announced a paid version, where users can participate in up to 1,000 channels, transcribe audios and transfer 4 GB files, space for up to 4 hours of 1080p or 18 days of high-quality audio, according to the platform.
The novelty should be gradually implemented in some countries. The amount to be paid must vary according to each location. In the United States, a $5 monthly fee can be charged, which in reals is about R$ 25 in the current quotation. There is still no definition of how much will be charged in Brazil.
ConclusionAnswering the question that you give title to this article: “Is digital strategies telelegram worth it?” The answer is yes!
Especially if you use message app for dating and sales with prospects and customers, try testing the incredible functionality of chatbots on Telegram, which (yet) doesn't have on WhatsApp.
Although the app is mainly known for its personal messaging features, it also offers various powerful business-focused features, including the ability to create groups and channels, schedule messages, and track metrics.
Companies of all sizes can benefit from Telegram marketing and, with a little creativity, become an effective way to reach new customers and expand your business!
