Strategy

Everything you need to know about Twitter for companies

How social networking can be used in your digital marketing and inbound marketing strategies. Everything you need to know about Twitter for companies.

March 09, 2023 · Dudu Gentil · 11 min read

Everything you need to know about Twitter for companies

How social networking can be used in your digital marketing and inbound marketing strategies.

Twitter is not the social network preferred by companies as a marketing channel, but it should be taken into account if you want to strengthen your digital presence. With 350 million active users monthly, the bluebird network is more popular than ever, and more than 42% of people who have Twitter account access the app every day to send hundreds of millions of tweets.

In addition, a large part of Twitter users are part of the millennium generation. According to the Financial Times, the Millennials have become the world's most powerful consumers.

So, depending on your business, it's worth putting Twitter on social media planning, for the attraction of leads and customers.

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5 Reasons Twitter is Good for Business

1. Connect with customers

Twitter offers a platform to connect with your customers at any time of day. For example, you can use the network to ask feedback from your followers or answer your questions. It has been proven that many consumers go on Twitter to contact companies and brands.

Many customers are also on the platform and you can create surveys or marketing campaigns that talk to this audience.

2. Free marketing

Twitter is free. You don't have to pay to be on Twitter and you don't have to pay to tweet. You just need to create a tweet and with one click you have the potential to reach all your followers online without paying anything!

Your company can benefit from reaching your Twitter audience at no additional cost. However, there is already a paid option of the platform, called “Twitter Blue”, which I will count on later.

3. Keep an eye on the competition

Your customers or prospects are using Twitter, but your competitors are using Twitter. This gives your company a great opportunity to find out what's going on with who you're fighting for sales.

Consumer users of certain brands can share complaints or suggestions publicly with their competitors on Twitter, which can also be considered a feedback to your company.

You can analyze this and see where your company can improve, collect important information and implement it to ensure that your company meets the needs of your target audience.

4. Creative interaction

We've already covered how your company can use Twitter to connect with the customers you already own, but it doesn't end there. You can also use Twitter to interact with potential customers interested in your product.

The “Time Matters” or trending topics, always have actions of large companies that promote impacting interactions and consequently sales. Many ideas can be used for creative campaigns and the search for new followers.

5. Increase sales

Research shows that 60% of a brand's followers are more likely to buy or recommend products after following the Twitter brand. This shows how powerful Twitter can be for your business. Twitter is not only a platform for you to interact with people, but also for your business to increase sales and increase your revenue.

See also:

How to optimize your Twitter business account

Twitter profiles are very objective, so each element counts. There are seven main parts to leave your brand round, ready to conquer followers.

Banner (or background) image
Profile photo (overrides background)
Name of your brand or company
@Username / Twitter Identifier. Ex: @yourcompany
Description / Bio (detail what you do or sell in the foreground)
Link (URL) of the website or page
Fixed Tweet (ideal for launching campaigns)

Having done this initial setting is just going to go in search of followers, after all, you don't want to be talking to a desert. So start by following profiles of your interest.

Remember that it is a commercial account, so seek to follow profiles that have to do or are similar to your business model. Unlike a personal account, the commercial profile needs to follow people and partners who add value to the brand. As you follow, you will gain other followers too.

Start by spreading

Create at least five posts to appear on the timeline and start to advertise on other social networks (facebook, instagram, linkedIn). Put a button on the site to target Twitter or even as an element on the site, with feed update.

Include Twitter on Linktr.ee, which is usually used on Instagram Bio. Add the social network share button to your blog posts, for more reach and with some investment it is still possible to rely on the help of influencers who are on the network.

Another option is sponsored network posts (or ads) that I will explain better now!

How to advertise on Twitter Ads

With a Twitter Ads account, you can configure, run and analyze campaigns Ads Promoted on Twitter. Sign up to create a Twitter account Ads in ads. Twitter. with. You will have access to paid ads, as well as your organic account.

The Twitter Ads account is linked to the identifier from which you created it. For example, if you have a personal account and a corporate Twitter account, log in to the corporate account and access ads. Twitter. with. There you can subscribe to Twitter Ads and promote content from your company's username on Twitter.

Ads will appear as “Promoted” from the username of your Twitter Ads account. It is important to say that there is no difference in the process of creating Twitter accounts for personal and commercial use. The difference is how you decide to use your Twitter account.

On this link network official, you can better understand about Twitter Ads, how to create, protect an account and an introduction to campaigns.

Twitter Blue

Recently, the social network has created a premium subscription service called Twitter Blue, an optional paid monthly subscription that offers blue stamp to the account and early access to select new features such as Edit Tweet and see fewer ads on the feed.

In Brazil, Twitter Blue prices start at R$60 monthly or R$629.00 annually, depending on the contracted plan.

The main benefit is the check seal. The blue seal was thus far free, but granted only to large companies, government agencies, media entities, artists and public figures.

With the check stamp, a Twitter account gains greater prominence, including for viewing in answers, mentions and searches. But the blue icon will only be released to Twitter Blue subscribers who have authenticated mobile number and prior approval.

Twitter Blue resources

Edit Tweet: This resource is very requested, gives a 30-minute window to make a limited number of changes to the posted Tweets. It serves to make changes, mark a person or reorder the attached media. Currently, editing Tweets only applies to original Tweets and Tweets with comments.

Saved Item Folders: Folders with saved items: Using the Saved Item Folders, subscribers can group and organize saved Tweets into folders to find them quickly afterwards. Twitter Blue allows an unlimited number of saved items and folders, which are always private.

Custom icons for the app: With custom icons for the app, you can change the appearance of the Twitter app icon on your mobile. Choose one of the various color options.

Profile photos in NFT: NFTs are being added as an extra way to customize your Twitter profile; you can display NFTs in a hexagonal format profile image in the Twitter account. After a temporary connection to your cryptocurrency wallet to configure an NFT as your profile photo, your digital asset appears in a special hexagonal format that identifies you as the owner of this NFT.

Themes: With Twitter Blue Themes, the user can choose one of the color options as the app theme.

Custom navigation: This feature allows you to choose what is displayed in the navigation bar, to get quick access to the content and Twitter destinations that are most interested.

Featured Articles: Featured Articles are a shortcut to the most shared articles on your network. The feature automatically presents the most shared articles by the people you follow – and by the people they follow – so that you can easily find the type of content you want to read.

Reader: the objective of this functionality is to transform long sequences into a more enjoyable reading experience. In the Reader the sequences have less visual interruptions.

Undo Tweet: The Undo Tweet feature gives you the option to cancel a Tweet after you have uploaded it, but before it becomes visible to other Twitter users. It's not an edit button, it's a chance to view and review Tweet before it's published for everyone to see. When the period is over, Tweet will be visible to your followers and you can either leave or delete it, as you would normally do on Twitter.

Priority classifications in conversations: This feature prioritizes responses to Tweets with which the profile interacts.

Longer video upload: Twitter Blue subscribers can upload videos up to 60 minutes in duration and files up to 2GB (1080p) (Web only).
Longer Tweets: With the longest Tweets, Twitter Blue subscribers can Tweet up to 4,000 characters. The user can compose longer Tweets in a Tweet with comment or reply. Standard features, such as media publication, creation of questionnaires and hashtag use, continue to apply. ♪ Everybody's gonna be able to read ♪ Longer Tweets, but only Twitter Blue subscribers can create them.

Two-step authentication via SMS: When you become a Twitter Blue subscriber, you can add an additional layer of security to the account with two-step authentication via SMS. Two-step authentication availability via text message to Twitter Blue is subject to variations according to the country and the operator.

Golden Twitter Seal for Business

The network is still testing another paid access mode: OTwitter verified organizations. A new service still under test for corporate entities on the platform. Subscribers to this service receive a gold stamp, which designates the account to be owned by an official Twitter company.

Conclusion

As I mentioned at the beginning of the text, Twitter is still underestimated by many companies, which give preference to Facebook, Instagram and WhatsApp. However, with the evolution of the platform, try at least testing a differentiated target audience by applying the focus on relationship for sales.

The tips are there, enjoy!

Do you want a Twitter performance strategy for your company or business? Talk to me here.

Dudu Gentil · Nacionalvox

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