Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Big Data
The Importance of Cloud Storage for Big Data
The amount of data generated in the world is growing overwhelmingly. In 2023, it is estimated that 120 zettabytes of data were produced. A significant increase in relation to previous years, driven by several factors, including the massive use of social networks, videos, digital financial transactions and AI popularization. In this article I will address the importance [...]
June 10, 2024 · Gustavo Trentini
Big Data
What territorial marketing is and how to do
Territorial marketing is a trend in the market and allows a region to position itself at national and international level, projecting a strong and appealing image for the world with a focus on development and business and income generation. Territorialization has several advantages, and can be a strategic tool to strengthen the position [...]
May 23, 2024 · Gustavo Trentini
Big Data
What is email delivery capability and why is important
Email marketing is still one of the best channels to reach your desired target audience, get conversions and maintain relationship with leads. On average, email has a low cost compared to other marketing forms. But that doesn't mean it's easy to reach good metrics. And one of the most important to measure a [...]
January 19, 2023 · Dudu Gentil
Big Data
What Big Data Analytics is and what it's for
Big Data Analytics examines large amounts of data to discover hidden patterns, correlations, and all possible insights that can help organizations make more assertive business decisions. In this article, we will understand more deeply what the process is, how it is used and what it is for. The concept “Big Data” does not [...]
June 09, 2022 · Dudu Gentil
