Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
8 Infallible Tips for Mastering Google Search in 2025
If you work with SEO, you know that the competition to reach the top of Google has never been so fierce. Google's algorithm is constantly evolving, prioritizing relevant, well-structured and optimized content for the user experience. According to Google's own data, more than 90% of users click only on the first [...]
January 14, 2025 · Dudu Gentil
Strategy
The new era of email marketing: how to stand out in the inbox
Email marketing remains one of the most effective and popular channels for marketing actions by companies. But in a world where digital communication is saturated, standing out in the inbox of your target audience becomes a challenge, with so many platforms competing for the attention of leads. In this article, we explore the new trends and [...]
August 21, 2024 · Dudu Gentil
Strategy
10 productivity tools to make your life easier in 2024
With increasingly digital businesses and in the cloud, productivity is the key word for achieving day-to-day efficiency. The demands are diverse, and much more important than doing things quickly, you have to do the right things. But what may seem obvious is not easy. Being productive has everything [...]
April 26, 2024 · Dudu Gentil
Strategy
How to use Artificial Intelligence to gain more reach and engagement on social networks
With technological advancement, Artificial Intelligence (Chat GPT, Bard, Bing, etc.) has become a powerful tool to boost reach and engagement on digital platforms such as Instagram, Facebook, and Youtube. In this post, I will explain the concept of AI and how it is being used in social networks, besides highlighting the benefits [...]
November 27, 2023 · Gustavo Trentini
Strategy
The Importance of segmentation in strategic digital marketing actions
It's already become a beat phrase, but it's always good to remember: the marketing world is constantly evolving, and one of the most significant changes we've seen in recent decades is the transition from a “single size for all” approach to highly targeted and personalized practices. The segmentation needs a lot of attention and investment in [...]
November 03, 2023 · Dudu Gentil
Strategy
SEO in practice: updating algorithms and trends you need to know
In constant evolution, SEO (Search Engine Optimization) plays an important role in the dynamic scenario of digital marketing for results. At the same time that search engine algorithms like Google continue to improve, marketing professionals and companies need to understand emerging trends and adjust their SEO strategies that have [...]
October 16, 2023 · Gustavo Trentini
Strategy
Strategies to gain your public confidence in social networks
As well as having a digital presence, the profiles of companies on social networks are also important. And it's not just about posting selfies and sharing memes. Facing everything professionally, social involvement in digital platforms is crucial to build the trust of the target audience and later customers. Your company has to be in the [...]
September 05, 2023 · Dudu Gentil
Strategy
How to avoid the most common digital marketing errors in 2023
Digital marketing has become one of the most effective methods to promote products and services, increase brand visibility and generate higher revenues. However, without well thought out and carefully executed strategies, companies are at risk of making costly mistakes that can harm their success. In this article, you will check some errors [...]
August 28, 2023 · Dudu Gentil
Strategy
What is programmatic media and what are its advantages and risks
Market studies indicate that more than 90% of all online advertising is purchased programmatically today, especially in the United States. But what is programmatic media and how did it become such a crucial part of digital business? If for you that term is still new, or simply curious to know how [...]
August 09, 2023 · Dudu Gentil
Strategy
Is Co-marketing still worth it? Understand why
Co-marketing remains a sure strategy that allows companies to instantly access similar markets to find new audiences. It also helps brands circumvent market changes, such as cookie restrictions, while keeping purchasing costs low.
June 29, 2023 · Dudu Gentil
Strategy
8 trends for influence marketing in 2023
Influence marketing is constantly changing, adapting to the market and trends that arise with the advancement of technology and social networks. What can't be denied is that influencers dominate the digital, and the company or business that close their eyes to this, may be losing space and [...]
June 23, 2023 · Gustavo Trentini
Strategy
Traffic paid: the fisherman does not fish the already fried mint
In the vast digital ocean, where competition is fierce, the tanned fishermen embark, in search of success. With your paid traffic networks, Google Ads or Facebook Ads, They cast their baits masterfully, Expecting to hook customers, generating sales and wealth. They study the tides of algorithms, precisely, targeting audiences, defining direction. They invest in ads, strategies [...]
June 20, 2023 · Dudu Gentil
Strategy
How Instagram algorithm works and what to do for your content to be seen
Instagram algorithm was introduced to social media to help display the best content and what is most relevant to each user whenever it checks the posting feed. And this social network is at the top of Brazilian preference, with more than 113 million users in the country.
May 15, 2023 · Dudu Gentil
Strategy
Why the conversion rate is critical to marketing
Conversion rate is the most important metric of a website or landing page, as it helps demonstrate the effectiveness of the applied digital marketing strategy. And in a high competitiveness market, as is the lead generation market, it is a priority to understand whether the conversion of your website is above or below [...]
May 07, 2023 · Gustavo Trentini
Strategy
Customer marketing: know the strategy to retain and reliance customers
It is proven that fully engaged customers are more likely to remain loyal customers. And that often retaining satisfied customers means more sales. So it's easy to see how customer marketing or customer marketing plays a decisive role in how companies attract customers in everyday life.
April 23, 2023 · Dudu Gentil
Strategy
Why use Waze Ads in your ad strategies
With over 140 million active users in more than 185 countries (up-to-date March/2023 numbers), Waze has become one of the most popular navigation applications in the world. It is also a super-suitable platform for companies to reach new customers through targeted advertising. The Waze Ads is an advertising platform that [...]
April 14, 2023 · Dudu Gentil
Strategy
Everything you need to know about Twitter for companies
How social networking can be used in your digital marketing and inbound marketing strategies. Everything you need to know about Twitter for companies.
March 09, 2023 · Dudu Gentil
Strategy
What is Publishing and how to do
Not only does inbound marketing, social media and ads live up to the current marketing. You have to be equipped with the best weapons to reach the so desired target audience, wherever he is. Formerly known as Publicitarian Information, the Publisher has been a tactic used by many companies to mark a digital presence in search of results “beyond [...]
February 21, 2023 · Dudu Gentil
