Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Leads
The Power of Google Evaluations: How to Improve Your Business’s Reputation
Giving a “Google” before purchase has become common for most people. And believe it or not, the evaluations that appear there can be decisive for those who are seeking products and services. Have you ever stopped to think about how these evaluations can impact your company's reputation and, of course, your sales? [...]
September 27, 2024 · Gustavo Trentini
Leads
Social media trends for 2024: platforms that are shaping digital marketing
In 2024, the social media scenario is more dynamic than ever. New platforms appear at all times, each looking for its space and, of course, its specific niche. From communities focused on specific hobbies to social networks focused on short videos, the possibilities for brands and companies are vast and often unexplored. Follow [...]
September 27, 2024 · Gustavo Trentini
Leads
Does organic reach still make sense in digital marketing?
A subject that arises almost every day here at the agency, and is also a constant questioning of our clients: does organic reach still make sense? With so many paid media campaigns (Ads) dominating the social networks and algorithms trained by AI trying to seek the right customer, at the right time, it is important to understand that investments [...]
July 01, 2024 · Gustavo Trentini
Leads
Lead Generation Panorama Insights 2024
Sales of Products, Property and Agency were the only segments of the market that had increased the conversion rate of leads in one year. This is one of the main findings made by the study “Panorama of Lead Generation in Brazil”, a partnership between Hubspot, Rock Content, Leadster and V4. The research, actually a benchmarking [...]
May 10, 2024 · Dudu Gentil
Leads
Why use UTMs for Announcement Tracking
Why use UTMs to track Ads You must have seen around what data is the new oil! In the case of digital ads, this can make a difference to an excellent business performance. Know where their customers come from, what ads convert and what leads them to take [...]
April 26, 2024 · Dudu Gentil
Leads
Digital Marketing Successes: An Innovative Approach to Performance Partners
With rapid technological advances and constant changes in consumer behavior, the digital marketing market needs to transform as well, as we are talking about a highly competitive sector. Companies and agencies are not only obliged to monitor these changes, but also to stand out effectively to achieve success. In front of a reality [...]
April 05, 2024 · Gustavo Trentini
Leads
Adding dynamism to website design with subtle microinteractions and animations
In the current scenario, where digital presence becomes more fierce than ever, differentiation through site design has become a necessary strategy for companies. An emerging and highly effective trend in this field are the subtle microinteractions and animations, which play a key role in the creation of engaging user experiences and mainly, [...]
March 28, 2024 · Gustavo Trentini
Leads
The importance of pre-sales (SDRs) for Construction and Real Estate
In the increasingly competitive arena of the real estate market, where each qualified lead can mean a successful sale, the role of pre-sales, or SDR (Sales Development Representative), is of vital importance. In this article I will explore the different tactics and approaches that SDRs can employ to engage and qualify leads efficiently, raising the [...]
March 07, 2024 · Dudu Gentil
Leads
Guide to understanding Customer's Day in the real estate sector
Those who work with real estate should be smart: understanding the customer's journey is like having a treasure map for success. It's like a GPS that takes you straight to your dream home or apartment, or at least that's what builders, real estate and brokers want (and need). In this article, I te [...]
February 22, 2024 · Dudu Gentil
Leads
The importance of efficient ad management for the real estate market
Selling real estate nowadays is like a strategy game, where the key to success is a sharp and mainly efficient ad management. Let's face it: it's not enough to have the best ventures if no one knows about them. This is where the management of ads comes in, an indispensable tool to stand out in the midst of [...]
January 11, 2024 · Dudu Gentil
Leads
From scratch to leads: what you need to know to start with Inbound Marketing
You decided to embark on the journey of Inbound Marketing to boost your company, but don't you know where to start? Don't worry, I'm here to guide you through the first steps on this exciting “from scratch to leads” path. In this article I will explore practical strategies and insights that can help your company or business stand out [...]
January 11, 2024 · Gustavo Trentini
Leads
The lead nutrition strategy to achieve long-lasting relationships
Ah, lead nutrition, a practice as important as watering a plant so it blooms. When it comes to establishing long-lasting relationships, this strategy is the key to opening doors to solid and lasting connections. And I'll tell you, this is not just a marketing action, it's a real art. [...]
December 18, 2023 · Dudu Gentil
Leads
5 marketing automation tips for e-commerce
The e-commerce universe has become a digital battlefield, where competition is increasingly fierce, sales happen through several channels and consumer attention becomes a scarce resource. In this challenging scenario, marketing automation emerges as a powerful ally for online shop owners and e-commerce [...]
December 13, 2023 · Dudu Gentil
Leads
What to do with unengaged leads: strategies to reactivate your lists
Unengaged leads are a concern for businesses and businesses that seek to make the most of the funnel sales in inbound marketing and above all, increase conversions. I am talking about those contacts that at some point showed interest in your company or product, but no longer interacted and need to be somehow treated with actions [...]
November 09, 2023 · Gustavo Trentini
Leads
Increase your click rate in emails: discover the power of CTOR
Email marketing is still one of the most effective and inexpensive tools that are available to companies to communicate with their customers and prospects. However, just sending emails without any strategy is no longer enough. One of the metrics that really matters is the click rate, when a lead or contact clicks [...]
September 28, 2023 · Gustavo Trentini
Leads
How to use the BANT methodology for qualifying leads for sales
Although few people and companies know (even in marketing areas), the methodology called BANT is efficient to qualify leads and transform prospects into customers. In this article I will explain everything about this acronym and how to apply in practice to broaden the options of your sales team. What's BANT? This methodology [...]
September 15, 2023 · Dudu Gentil
Leads
Lead management to accelerate sales of real estate enterprises
Meet LeadSquad, NVX – Nationalvox partner company, which accelerates sales of real estate projects.
September 09, 2023 · Dudu Gentil
