Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Web
How to make a diagnosis of your website performance
Keeping a website on the air is an obligation of any company that needs to have a digital presence in this vast universe of the internet. But the secret of success is to understand how he is performing, and more importantly, how to improve it. Have you ever stopped to think that the simple fact of not properly diagnosing the performance of your site can [...]
September 17, 2024 · Dudu Gentil
Web
CRM for real estate and construction companies: boosting sales and loyalty to customers
In the very competitive real estate sector, where each transaction can considerably influence financial results, real estate and construction companies need to make the most of the technological tools available to differentiate themselves. CRM (Customer Relationship Management) stands out as one of these tools, often underestimated, but essential to improve customer relationship management, [...]
August 19, 2024 · Gustavo Trentini
Web
Unveiling the Power of Mobile Marketing for Small Businesses
You must have realized that the world is more and more at the tip of people's fingers, literally. In this digital universe, mobile marketing appears as a “super power” that can make your little business take off. Let's dive together into this sea of digital opportunities and explore how this tool can be what is missing [...]
January 26, 2024 · Dudu Gentil
Web
The Evolution of Minimalism: Emerging Trends in Website Design
Website design is an area in constant evolution, always shaped by changes in aesthetic, technological and behavioral preferences. In recent years, an approach that has been gaining prominence is minimalism, which has emerged as a reaction to the excess of decorative elements. Minimalism aims to simplify the user experience, focusing on the essence [...]
December 13, 2023 · Gustavo Trentini
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The importance of the Landing Page commercial and how to do
One of the most efficient practices for digital marketing strategies is to have a commercial landing page for your business or business. Unlike the material that offers some reward in exchange for registration, such as e-book or infographic content for example, it leads directly to a sale or offer of products and services. In this [...]
July 07, 2023 · Gustavo Trentini
Web
Good practices for having a high performance website
Remember that the site is the first thing people see when they visit your company. Making a good first impression is fundamental and it may be a challenge to know where to start. Check out below some tips that can help you create an attractive and easy-to-use website.
May 20, 2023 · Dudu Gentil
Web
7 funnel background content tips for industry
Whatever industry segment, using marketing strategies for sales becomes increasingly indispensable. We are in a digital age where we are daily witnesses to the customer's behavior change that is connected. And as much as your niche is very specific, it is always possible to apply a good strategy [...]
May 02, 2023 · Gustavo Trentini
Web
Why is WordPress so recommended by digital agencies?
WordPress is widely recommended for digital marketing because it offers a number of advantages and benefits for UX layout and design as well as for SEO. Here are some of the main reasons: Flexibility: WordPress is highly customizable, allowing you to create a unique website and adapted to your business needs. Easy to use: [...]
April 13, 2023 · Gustavo Trentini
Web
What are server errors on websites and how to resolve
There are many reasons why a server can fail. You don't know exactly what happened or why it happened – all you know is that something is wrong but fortunately there are also many ways to fix it. In this article, I will address some of the most common causes of server errors and the best ways [...]
November 30, 2022 · Dudu Gentil
Web
Google My Business is now Company Profile: look what has changed!
Google My Business is now Company Profile: look what has changed! If you use the Google My Business tool, prepare for a change! Now it's called the Company Profile. But you don't have to worry, because as we already know, nothing in Google ends, but it does. In this article I will show that [...]
November 25, 2022 · Gustavo Trentini
Web
What is SMO and how to apply in your business
SMO or Social Media Optimization are marketing techniques that encourage companies to evaluate, monitor and change their content to suit the best practices of social networks. It is the purposeful development and optimization of a marketing plan to communicate with the target audience and bring it even closer [...]
October 07, 2022 · Gustavo Trentini
Web
What it is and how to use Linktree in digital strategies
In this article I will address a platform that organizes all links of your profile or company, including social networks or websites while monitoring the activities of users in the ecosystem. I'm talking about Linktree. If you don't know or use it yet, it's time to understand a little more about this tool. O [...]
November 17, 2021 · Gustavo Trentini
Web
Google PageSpeed Insights: what it is and how to make your site faster
Who depends on a site to win customers and sell more assertively, needs to understand the importance of page speed to provide a good user experience. Having a website that opens and loads quickly is one of the most direct levers to increase search traffic, reduce the rejection rate and get [...]
October 13, 2021 · Gustavo Trentini
Web
The importance of SDR for the sales area
To begin with, it is necessary to explain what the acronym SDR (Sales Development Representative) or Sales Development Representatives means: they are people of the sales team who focus exclusively on opportunities prospecting. Unlike sales executives who close new businesses, SDRs seek new leads, qualify them and try to align a pre-sale. Many [...]
June 14, 2021 · Dudu Gentil
Web
What CRM is how it works and what it's for
While the business world has changed to an almost exclusively digital environment, the ways companies interact with their customers are also changing. As companies learn to master the affordable and easy-to-use marketing tools, it is more challenging to stand out from other competitors who sell products [...]
June 01, 2021 · Dudu Gentil
Web
5 tips to improve your website performance
Learning how to accelerate a website is important to have more reach and audience with your target audience. The pages with fast loading are extremely important for success on the web, as they influence many factors. A delay of only one or two seconds can reduce: page views, customer satisfaction, conversions, user experience, ranking [...]
April 12, 2021 · Gustavo Trentini
Web
Is it worth having a content blog in 2021?
Warning: In this article I will not teach you how to blog or how to become a last-minute blogger. The idea is to validate the importance of starting or maintaining a blog as a digital channel at the present time for your business or business, taking into account the relevance for content marketing. Ten years ago, we watched [...]
February 08, 2021 · Gustavo Trentini
Web
Why Cloud Computing Is Important for Your Business
It's amazing how quickly technology evolves in just a few years. Before cloud computing, people ran applications or programs from the program downloaded on a physical PC or server. At that time, many companies invested a lot to create their own data centers and those that generally owned them allocated a [...]
July 24, 2020 · Gustavo Trentini
