Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
UX design
WordPress for Business: 7 Infallible Tips for an Effective Website
In the vast digital panorama that involves the contemporary business world, a platform continues to stand out as a preferred choice for the construction of websites: WordPress. WordPress development offers an extensive toolkit that guides developers with powerful features, allowing them to design, visualize and develop their websites effectively and with [...]
April 19, 2024 · Dudu Gentil
UX design
Why Market Research is important to your business
Market research is a valuable tool for companies that seek to understand the environment in which they are inserted, to know their target audience and to make decisions based on them. Those who achieve good sales results know that market research makes all the difference in the application of strategic decisions and well aligned with the purpose of the business. [...]
November 20, 2023 · Dudu Gentil
UX design
What you need to know about Threads: the newest social network
As the late Chacrinha said, “in the world nothing is created, everything is copied”. And that turned out to be a reality in the world of advertising, marketing and now also social media. Threads, a new social network belonging to Meta (instagram owner, Facebook and WhatsApp) recently released, is almost a copy of Twitter and [...]
July 14, 2023 · Dudu Gentil
UX design
How to use Google Trends to create content marketing
Google Trends is a free-use platform that shows how demand for a topic (or keyword) has changed in recent years. Through it, you can discover seemingly infinite ways to get more information for content production and SEO, so important to strengthen a company's digital marketing. As the content [...]
June 14, 2023 · Gustavo Trentini
UX design
How to accelerate digital maturity in your company
Is the digital transformation knocking on your door or have you ever passed it? Accelerating digital maturity should be a priority for companies of all sizes. To reach this stage, one must answer an important question: how to get a right combination of goals, resources, people and technology to get digital benefits [...]
January 12, 2023 · Gustavo Trentini
UX design
How to avoid rejection rate to increase conversions on your site
Rejection rate or “Bounce Rate” is one of the metrics you should follow when running digital marketing campaigns. And this can seriously affect your conversion rates. If most users are abandoning their website or landing page, you probably won't get a chance to convert them into leads, prospects or customers. See [...]
November 04, 2022 · Gustavo Trentini
UX design
Google's Ads Creative Studio: what it is and what it's for
Google's Ads Creative Studio has been released to all users, allowing you to reach higher levels of creative capabilities with existing features. In addition, the new system offers greater creative freedom and opportunities for those who need a little help in these matters. The tool for creating Google ads, called “Ads Creative Studio” was [...]
August 04, 2022 · Dudu Gentil
UX design
How to use Instagram Reels for sales
If you or your company still only publishes photos on Instagram feed, know that more and more organic reach will drop, this is because the social network is focusing on short videos up to 1 and a half minutes, called Reels. See also: In this article I will suggest some successful applied tips [...]
June 17, 2022 · Gustavo Trentini
UX design
What you need to know about Google Analytics 4.0
The current version of Google Analytics, software used for data collection and web traffic analysis, will be discontinued next year. And there will be no data migration to the new version, so Google Analytics 4 will need to be set from scratch. Understand better what to do and how to prepare yourself in this article. [...]
April 28, 2022 · Gustavo Trentini
UX design
Digital marketing for gyms: how to do
Digital marketing for gyms and personal trainers is an economical way to boost a brand, win customers and get more revenue. There are so many aspects in digital marketing that understanding the right options for your business can be the difference between achieving success or changing branches. Above all, invest in digital marketing [...]
February 25, 2022 · Dudu Gentil
UX design
LGPD facilitates rules for small businesses
LGPD (General Data Protection Act) has been valid since last year. A recent change at the request of Sebrae and other entities, causes small businesses to have different treatment now, being waived of some obligations and simplification of adequacy procedures. That's what I'm going to explain in this article! Remembering: What [...]
February 18, 2022 · Gustavo Trentini
UX design
How does Web Design help you at the highest conversion rate in E-commerce?
Recognizing that visual appearance is one of the main components that lead to someone else’s buying action is a point that all businessmen or shop owners E-commerce should recognize from the start. In fact, even more than the text, design, colors or presentation form of your product [...]
January 20, 2022 · Dudu Gentil
UX design
What do you expect from e-commerce in 2022?
We have already talked HERE about digital marketing trends for you to apply in your 2022 planning. Now it's time to go deeper, detailing the e-commerce sector, used today by so many companies and businesses. Follow the article to find out which sectors were on the rise in this year and which strategies [...]
December 22, 2021 · Dudu Gentil
UX design
The importance of digital marketing for real estate and how to do
Online presence for all types of businesses is indispensable nowadays, especially when it comes to real estate. It is not enough to have a website or be in the real estate portals, invest in the visual identity and offer personal marketing by brokers. The good results for a successful real estate company also and [...]
October 05, 2021 · Dudu Gentil
UX design
Where to Create An Online Portfolio? 4 Tools To Give Life to Your Projects
With the growth of the freelance market and e-commerce, it is natural that the need to create an online portfolio also grows. If you need to know some tool options for this purpose, you have come to the right place. You will know practical and popular options to perform good presentations of your projects for customers, as well as learn [...]
August 03, 2021 · Dudu Gentil
UX design
The main trends in the cloud in 2021
We have already talked here on the blog about what it is, what it is for and how important cloud computing is to business. With the increasing advancement of technology and a global situation still pandemic, the sector innovates and offers increasingly solutions for users and companies. The cloud is more than storage solution [...]
June 22, 2021 · Gustavo Trentini
UX design
How to use interactive content to boost your marketing
The more convenient opportunities brands offer to users, the more demanding and impatient they become. In addition, recent events have changed the way we research, choose, shop and make decisions that impact consumption. Before, technology was the engine of many companies, but now it occupied all the available space under [...]
June 07, 2021 · Gustavo Trentini
UX design
What you need to know about the new Google update: Mobile-First Index 2021
Optimizing search engines or SEO is an area of constantly changing marketing. We are often informed about a new algorithm launched by Google to offer users the best content on the internet. This requires always keeping an eye out and changing many of your SEO strategies to deal with changes. But [...]
March 08, 2021 · Gustavo Trentini
