Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
E-commerce
Learn what D2C is: the strategy that is redefining ecommerce
Have you ever imagined selling your products without relying on intermediaries, controlling every detail of the customer's journey and still increasing profit margins? Understand what D2C (Direct to Consumer) is, a revolutionary strategy that is transforming the digital market that I will explain to you in this article! By eliminating traditional retailers and distributors, the model [...]
August 26, 2024 · Dudu Gentil
E-commerce
Key tips to succeed in e-commerce in 2024
The e-commerce scenario is constantly evolving, and having well-defined strategies is the differential to achieve success. As online sales adapt to change and competition is intensified, standing out is crucial. In this article you will find essential tips to navigate the turbulent waters of e-commerce in 2024 [...]
May 30, 2024 · Dudu Gentil
E-commerce
Turbine your e-commerce: 8 infallible strategies to turn clicks into sales
In the middle of 2024 there is no denying that having an e-commerce site (online sale) is a much less risky proposal than traditional trade. Without a physical space to occupy where rents are usually required not always accessible, you save on business costs and can do everything remotely. With a [...]
January 26, 2024 · Gustavo Trentini
E-commerce
Essential tips to avoid abandonment of cart in online shopping
The abandonment of the shopping cart in online shopping is a challenging situation for e-commerce and can result in significant revenue losses for traders. A higher shopping cart dropout rate usually means problems with the checkout process. That's why it's important that online store owners follow this [...]
August 18, 2023 · Gustavo Trentini
E-commerce
The importance of ads for e-commerce
If you have a virtual store or act with e-commerce, you probably already understand the importance of ads. If not, read this article to the end! For those who wish to succeed by selling online products, it is crucial to advertise on platforms such as Facebook, Instagram and Google to be found and offer their products or services to potential customers.
May 29, 2023 · Dudu Gentil
E-commerce
To the top and forward: the evolution of e-commerce in Brazil
Online sales help to warm the Brazilian economy. Even after the pandemic, e-commerce shows a breath to grow and increase the revenue of companies and businesses. A survey of the platform for creating online shops Cloudshop, found that only in January 2023, small and medium-sized companies made R$ 237.5 million in trade [...]
March 17, 2023 · Gustavo Trentini
E-commerce
Marketing tips for e-commerce that will boost your sales
Selling online is definitely not for amateurs. E-commerce is a constantly changing business and is part of a digital universe that has evolved continuously since its creation. And not only that, but we are connected through increasingly advanced and practical devices, every day that passes. An e-commerce of [...]
February 02, 2023 · Dudu Gentil
E-commerce
NVX – Nationalvox is approved in the Market Affiliates Program Shops
From now on, it has become easier and more practical to create your virtual store at Mercado Shops, in partnership with NVX – Nacionalvox, which has just become affiliated with the Free Market e-commerce platform. Online sales are still on the rise! In November 2022, the Brazilian e-commerce registered 2.63 billion visits, according to [...]
January 05, 2023 · Dudu Gentil
E-commerce
Almost 40% of Brazilians who see ads access the site to shop after
Targeted ads are a very common type of advertising on the internet, appearing in conjunction with consumer favorite content and focusing on specific audiences. And according to a new study by Rakuten Advertising and RetailX Consumer Observatory, they really work. The survey shows that 37% of Brazilian consumers shop right after [...]
December 12, 2022 · Dudu Gentil
E-commerce
What are spam bots and how to protect yourself
A spam bot, or spam bot, is a computer program that ill-intentioned people employ to send large amounts of spam messages automatically. In this article we will explain what they are and how to protect yourself from these attacks. The program is simple and usually is based on a list of e-mail addresses [...]
September 22, 2022 · Gustavo Trentini
E-commerce
8 errors you need to avoid to succeed with your e-commerce
Creating and maintaining a successful e-commerce is not an easy task. The Internet is an ocean full of sharks and your shop can be easily eaten alive, before you even get a chance to get up. While it is difficult to predict the problems that arise at any time, there are some common mistakes made by large and small e-commerce companies.
September 01, 2022 · Dudu Gentil
E-commerce
Telegram for digital strategies: Is it worth it?
Telegram, which has the impressive number of 700 million monthly active users worldwide, is becoming one of the most popular platforms, including in Brazil. The messaging app allows close relationship with users, which is vital in building engagement, credibility and customer search. Many companies are using [...]
July 15, 2022 · Gustavo Trentini
E-commerce
10 Reasons for Your E-commerce Use Shopify Platform
Understand how Shopify can be used to get the greatest potential from your virtual store. I went after some tips that might help in choosing, highlighting the benefits and qualities of the platform, which we have proved and approved! Why invest in virtual store The e-commerce changed the business scenario, allowing any [...]
March 30, 2022 · Dudu Gentil
E-commerce
Successful Case: Why this strategy works in marketing
Nothing convinces a potential customer of the amount promised with his product or service, rather than a real account of the success achieved with other customers. This customer success story is popularly known as a success case or marketing case study. Write case studies, among other contents that are part of [...]
January 14, 2022 · Gustavo Trentini
E-commerce
Digital Marketing for Industries: what you need to know
With the pandemic, industries began to look with good eyes at digital marketing. Many companies had to migrate online without knowing much how to do and what best communication strategies to make the company relevant in the market, and consequently, to better stand out and sell their products. Forget the [...]
September 14, 2021 · Gustavo Trentini
E-commerce
How to use paid traffic to boost your sales
One phrase I like to quote a lot about digital marketing is that “on the internet there is no free lunch either”. We know the importance of organic reach and how to apply strategies in various forms and contents to achieve results. But when it comes to sales, there is no way to stop investing in traffic [...]
September 08, 2021 · Dudu Gentil
E-commerce
5 Inbound Commerce Tips You Need to Know
Inbound marketing or content marketing is well known and applied with good results in companies of all sizes and business models, we have talked about this here in the Blog. The inbound commerce is nothing more than a variation of this, but with methodology focused on electronic commerce. In short, it means delivering content [...]
August 31, 2021 · Gustavo Trentini
E-commerce
Best SEO practices for e-commerce
If you have a virtual store (e-commerce), using small strategies that help increase online sales is a matter of survival. SEO (search optimization) is one of the crucial factors that help take advantage of competitors and see the importance of counting SEO companies in the area. For you to have a [...]
August 03, 2021 · Gustavo Trentini
