Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
Jim Sterne, Web Marketing Guru
The biggest Global Web Marketing event in São Paulo, on August 4. You will have as speaker Jim Sterne, Web Marketing Guru and founder of eMetrics. Come on!
July 20, 2009 · Gustavo Trentini
Strategy
Internet media, is it a good thing for your business?
With the emergence of information channels that proliferate each day in the network, the emergence of new searchers and new search resources, new content portals and, finally, more content and information are generally on the internet. I ask; “Is it really the best way to invest in advertising, the internet?” The media [...]
July 03, 2009 · Gustavo Trentini
Strategy
Capitalize as much of the user as possible to succeed!
The web allows for a multitude of benefits for business, whether or not I still feel a certain disappointment on the part of entrepreneurs in a digital environment where for them nothing is macro but micro, choosing almost always the lowest value, wanting everything in the short term without seeing the future before their own eyes. The era [...]
June 06, 2009 · Gustavo Trentini
Strategy
Youtube as a free media revolution
Youtube has become one of the main tools of advertising and marketing videos on the internet, free of charge. Today, one of the most accessed sites in the world Youtube has also been a victim of users, or even a mechanism of disguised videos that are rejected by users passing a negative image not following the logic of [...]
May 27, 2009 · Gustavo Trentini
Strategy
E-mail marketing efficiency
Email marketing is still one of the main media of any campaign, whether traditional or digital. Proof of this we have the largest world case of all time, the campaign of the current US President, Obama, where achieved amazing results one equivalent to two thirds of what was collected via the internet, or rather, US$ [...]
May 25, 2009 · Gustavo Trentini
