Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Clients
Trends for digital marketing automation in 2022
If you still don't use marketing automation for customer search and sales, it's good to review your digital strategies. Thanks to automation, you can offer hyper-customized experiences to leads at all stages of the shopping journey and also facilitate productivity in the work environment. Automation is already an obligation [...]
June 30, 2022 · Dudu Gentil
Clients
How to Remarket to Boost Sales
Every business that depends on digital to attract visitors, leads and customers sooner or later will need remarketing actions. Remarketing ads are more profitable because they are directed to an audience that is already considering their product. That's what I'm going to explain to you in detail in this article. Also known [...]
May 26, 2022 · Dudu Gentil
Clients
Why hire an agency to do your website
If you have a company, you should know above all that your website is one of the most valuable sales tools. A well-designed and functional website that accurately represents your brand and meets the needs of your customer or consumer has more possibilities to generate sales. We know that having an effective website can [...]
May 20, 2022 · Gustavo Trentini
Clients
How to Turbine the Visual Identity of Your Brand
Having a strong and powerful visual identity doesn't happen overnight. Simply select some colors and put a logo on your products or services is not branding. To stand out, you need to gather critical thinking, research and creativity to effectively portray the brand to your target audience, provoke the right emotions [...]
May 05, 2022 · Dudu Gentil
Clients
Good practices for cleaning your email list
Successful businesses and businesses know that having good contact lists (or leads) to use in email marketing campaigns is an essential item. But not everyone understands the importance of keeping the lists clean and active to achieve the best metrics. And that's what I'm going to take care of in this article! At this moment you [...]
April 22, 2022 · Dudu Gentil
Clients
Are site pop-ups still relevant?
For those who work with marketing, pop-up ads are still an effective way to attract visitor attention and encourage you to convert in some way. Although these intrusions that open up on the screen are universally hated by Internet users, when people say they don't like pop-ups, what they really want [...]
April 14, 2022 · Gustavo Trentini
Clients
What is emotional marketing and how to do
Tactics are not new, they have been practiced since ancient times and they consist of using emotion to persuade and attract the public. Applied in sales strategies, emotional marketing is a perfect alternative to campaigns that involve a customer journey. You want to understand why? Follow the article: What is Emotional Marketing [...]
April 07, 2022 · Gustavo Trentini
Clients
Facebook for companies: is it still worth it?
This is a question that I ask myself every day, since when working with marketing and marketing channels for sales, I need to understand more deeply whether the largest social network on the planet, in this case Facebook, is still important or makes sense to companies. In this search for answers, I share some insights here [...]
March 24, 2022 · Gustavo Trentini
Clients
What Business Intelligence is and how to implement
Understanding your business better through data is vital with the advancement of technology. Business intelligence or “BI” strategy if well applied, allows companies and organizations to obtain a complete and detailed view of data for planning and actions. That's what you'll see in this article.
March 16, 2022 · Dudu Gentil
Clients
8 tips to update your company's website in 2022
Upgrading your company's website or business every 2 or 3 years is essential to stand out on the web and together with competition, offer user facilities and mainly gain reach in search engines. So I decided to share some learning and tips to help you with these improvements and actions. With the advances [...]
March 09, 2022 · Gustavo Trentini
Clients
Using podcast as a sales strategy
With the success of podcasts, 2022 is destined to be an even more promising year for this media format that has been reinvented over time. Available on the most varied platforms and with high popularity, podcasts can also be used for sales strategies. It's what you're going to read in this [...]
February 11, 2022 · Dudu Gentil
Clients
Google Page Experience starts to be ranking factor for desktop
If you own a website, it's good to know that August 2021 was the month the search giant changed forever. The update of the Google page experience was launched for mobile devices, taking a lot of people by surprise and causing a race after the necessary improvements. For now this factor of [...]
February 04, 2022 · Gustavo Trentini
Clients
The importance of customer experience for the success of companies
The customer experience (or “customer experience”) is at the heart of all the businesses that aim for success. When your customers feel valued and achieve the overall experience with your brand or product, they usually come back to buy. But if the interaction is negative, they probably go to the competition and become detractors, [...]
January 28, 2022 · Dudu Gentil
Clients
Why a blog can be useful in finding authority
Developing a unique brand and promoting it effectively is a great and formidable challenge for successful business. Creating a comprehensive online marketing strategy is the key to building a successful brand, and blogs should be key to promotional efforts involving content. Whatever your sector, [...]
January 21, 2022 · Gustavo Trentini
Clients
What is guest post and how to use in your marketing strategy
The guest post (or guest posting) is one of the easiest ways to spread the brand message or service and at the same time ensure the personal growth of your business. That's why the strategy targeted at blogs or websites has earned a strong reputation for itself in digital marketing. The initiative [...]
December 17, 2021 · Gustavo Trentini
Clients
Marketing trends in 2022 to include in your planning
December remains a traditional month for companies to close or approve their plans for next year. So, nothing better than following the marketing trends that will be plating in 2022, according to digital market experts. First of all... it's good to say: 2021 was a year of reinvention for [...]
December 10, 2021 · Dudu Gentil
Clients
What is customer success and best practices
To achieve success a company needs exceptional sales and marketing to achieve results. However, with the advancement of digital, where customers have more and more endless options, only sales and marketing are not enough to sustain growth. This is where the customer success, or “customer success” comes in. Companies cannot [...]
September 28, 2021 · Gustavo Trentini
Clients
What is favicon and why it is important to have on your site
The favicon is a small icon of 16 × 16 pixels that serves as a brand for a website. Your main goal is to help visitors locate pages more easily when there are several open tabs in the browser. By the tiny size, favicons work better as simple images or from one to three characters of text [...]
August 17, 2021 · Gustavo Trentini
