Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.

UX design
Questions and answers about Clubhouse: the new social network by audio
— Photo: Reuters/Florence Lo Still for a select audience, in the case only who has iPhone, but coveted by many, Clubhouse is the new sensation of social networks and one of the most moving subjects on the internet at the beginning of the year. In contrast to Facebook, Instagram and other platforms that prioritize videos, Clubhouse is a based application [...]
February 12, 2021 · Dudu Gentil

UX design
Landing Pages: What and what they are for
Landing Page, or destination page, or even the literal translation “landing page”, is a strategy used with great success in digital marketing to get conversions beyond your normal website or blog. It can also be understood as a dedicated page that aims to generate conversions. Whether it's a customer, lead or opportunity. [...]
July 13, 2020 · Gustavo Trentini

UX design
How to use the A/B test to sell more
The main goal of those who have a business is to sell their products and services, right? But after you're already selling, the concern should be to improve and optimize the results. One of the ways is by applying the so-called A/B test, which is exactly one of the advantages of digital marketing. With him we can understand the [...]
June 25, 2020 · Gustavo Trentini

UX design
Get ready for Page Experience: new Google algorithm!
A new and important update of the Google algorithm will take place in 2021. Due to the Covid-19 pandemic, the search giant decided to announce their next update in advance, so that companies could prepare. In this article we will talk about the new Google Page Experience. And as the name already delivers, the focus will be even more on the experience [...]
June 12, 2020 · Gustavo Trentini

UX design
7 Reasons to Have a WordPress Site
In times of crisis, reinventing yourself is a matter of survival! Many companies that were only working offline are having to resort to digital to keep doing business. The world is more connected on the Internet than ever. So having a good website is mandatory if you want to reach your target audience. Choose a robust platform [...]
June 05, 2020 · Dudu Gentil

UX design
Website creation in Florianopolis
To create and develop a good website and have results, it requires a lot of knowledge and experience beyond the correct choice of your digital agency. By Gustavo Trentini In this post I will not miss out on whether or not to have a website, this theme should not be discussed anymore once I have the site [...]
January 15, 2020 · Gustavo Trentini

UX design
Connects to tips to make WordPress site faster
Have you ever waited a few seconds to see a site open the front page? Nowadays we no longer have patience, much less time with sites that take time to load. Isn't that right? The logical thing is that everything always happens very fluidly and quickly. The loading of your website is one of the most important factors [...]
December 16, 2019 · Gustavo Trentini

UX design
Do you know what visual ID is?
An extremely important part of creating and managing a company is marketing, but that is nothing new. It's no use creating the perfect product if people don't know it because it's perfect, let alone if they don't even know it exists. And it is to make this type of disclosure that [...]
November 05, 2019 · Gustavo Trentini

UX design
Is it time to plan your digital transformation?
Technology is transforming ways to do business, making obsolete some practices of old industries and changing entire sectors of the market. It is what we call digital transformation, which today affects all companies, all kinds of services. For us of the Nationalvox, what motivated this structural change in organizations, giving [...]
July 14, 2019 · Gustavo Trentini










