Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Leads
Does organic reach still make sense in digital marketing?
A subject that arises almost every day here at the agency, and is also a constant questioning of our clients: does organic reach still make sense? With so many paid media campaigns (Ads) dominating the social networks and algorithms trained by AI trying to seek the right customer, at the right time, it is important to understand that investments [...]
July 01, 2024 · Gustavo Trentini
Other
Strategies for real estate sales focusing on generation Z
The Z generation is beginning to enter the real estate market, and it is fundamental to builders and real estate to understand that each generation brings its own expectations and purchasing behaviors. But what do the people born between 1995 and 2010 look for or care when the subject is still? In this article, I will address the most effective strategies [...]
June 20, 2024 · Dudu Gentil
AI
Optimizing AI Ads for Digital Performance
Among the many technological innovations we are experiencing, artificial intelligence (AI) stands out as a powerful tool for a sensitive part of any business that aims at sales. Making use of advanced algorithms and machine learning, AI is revolutionizing the way companies create, manage and optimize their campaigns in [...]
June 13, 2024 · Dudu Gentil
Big Data
The Importance of Cloud Storage for Big Data
The amount of data generated in the world is growing overwhelmingly. In 2023, it is estimated that 120 zettabytes of data were produced. A significant increase in relation to previous years, driven by several factors, including the massive use of social networks, videos, digital financial transactions and AI popularization. In this article I will address the importance [...]
June 10, 2024 · Gustavo Trentini
E-commerce
Key tips to succeed in e-commerce in 2024
The e-commerce scenario is constantly evolving, and having well-defined strategies is the differential to achieve success. As online sales adapt to change and competition is intensified, standing out is crucial. In this article you will find essential tips to navigate the turbulent waters of e-commerce in 2024 [...]
May 30, 2024 · Dudu Gentil
Big Data
What territorial marketing is and how to do
Territorial marketing is a trend in the market and allows a region to position itself at national and international level, projecting a strong and appealing image for the world with a focus on development and business and income generation. Territorialization has several advantages, and can be a strategic tool to strengthen the position [...]
May 23, 2024 · Gustavo Trentini
Other
Why Real Estate and Building Sites Need to Be Optimized
Marketing has more than ever migrated to digital, and in the construction and sales sector having an optimized website becomes a must in the search for leads, customers and closing business. Therefore, websites and platforms need to be 100% aligned with new technologies and strategies. In this article i will [...]
May 16, 2024 · Dudu Gentil
Leads
Lead Generation Panorama Insights 2024
Sales of Products, Property and Agency were the only segments of the market that had increased the conversion rate of leads in one year. This is one of the main findings made by the study “Panorama of Lead Generation in Brazil”, a partnership between Hubspot, Rock Content, Leadster and V4. The research, actually a benchmarking [...]
May 10, 2024 · Dudu Gentil
Strategy
10 productivity tools to make your life easier in 2024
With increasingly digital businesses and in the cloud, productivity is the key word for achieving day-to-day efficiency. The demands are diverse, and much more important than doing things quickly, you have to do the right things. But what may seem obvious is not easy. Being productive has everything [...]
April 26, 2024 · Dudu Gentil
Leads
Why use UTMs for Announcement Tracking
Why use UTMs to track Ads You must have seen around what data is the new oil! In the case of digital ads, this can make a difference to an excellent business performance. Know where their customers come from, what ads convert and what leads them to take [...]
April 26, 2024 · Dudu Gentil
UX design
WordPress for Business: 7 Infallible Tips for an Effective Website
In the vast digital panorama that involves the contemporary business world, a platform continues to stand out as a preferred choice for the construction of websites: WordPress. WordPress development offers an extensive toolkit that guides developers with powerful features, allowing them to design, visualize and develop their websites effectively and with [...]
April 19, 2024 · Dudu Gentil
Clients
How the latest update of Google impacts on SEO quality content generation
2024 is being a year of significant changes for Google, which promises to end third-party cookies in Chrome and enhance your Artificial Intelligence tools with Gemini. However, the most important change in the giant of the searches was the main update of March, focused on the search engine algorithm that has [...]
April 15, 2024 · Gustavo Trentini
Leads
Digital Marketing Successes: An Innovative Approach to Performance Partners
With rapid technological advances and constant changes in consumer behavior, the digital marketing market needs to transform as well, as we are talking about a highly competitive sector. Companies and agencies are not only obliged to monitor these changes, but also to stand out effectively to achieve success. In front of a reality [...]
April 05, 2024 · Gustavo Trentini
Leads
Adding dynamism to website design with subtle microinteractions and animations
In the current scenario, where digital presence becomes more fierce than ever, differentiation through site design has become a necessary strategy for companies. An emerging and highly effective trend in this field are the subtle microinteractions and animations, which play a key role in the creation of engaging user experiences and mainly, [...]
March 28, 2024 · Gustavo Trentini
Marketing
Viewing sales: the impact of images and videos on real estate ads
When we talk about buying a dream house or apartment, the first thing that comes to mind is attractive images and hypnotizing videos, isn't it? After all, who doesn't love to fill their eyes with pictures of a spacious apartment or the footage of a house that has a lush garden with pool? Yeah, [...]
March 20, 2024 · Dudu Gentil
Clients
How to prepare your SEO strategy for voice search
We are living a new technological era, where questions on the internet search platforms are answered with a simple voice command, a tendency that is transforming the way we interact virtually. But how can companies adapt to this new marketing paradigm and ensure that their voices are heard? Prepare to explore [...]
March 15, 2024 · Gustavo Trentini
Leads
The importance of pre-sales (SDRs) for Construction and Real Estate
In the increasingly competitive arena of the real estate market, where each qualified lead can mean a successful sale, the role of pre-sales, or SDR (Sales Development Representative), is of vital importance. In this article I will explore the different tactics and approaches that SDRs can employ to engage and qualify leads efficiently, raising the [...]
March 07, 2024 · Dudu Gentil
Marketing
Digital marketing strategies in 2024: tips for businesses
If you are an entrepreneur and you are attracted to the title of this article, it is because you understand the importance of being antennated with what is most recent in the world of digital marketing. In 2024, things are changing faster than ever, and if you want your company to stand out among the competitors, [...]
February 27, 2024 · Dudu Gentil
