Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
The new era of email marketing: how to stand out in the inbox
Email marketing remains one of the most effective and popular channels for marketing actions by companies. But in a world where digital communication is saturated, standing out in the inbox of your target audience becomes a challenge, with so many platforms competing for the attention of leads. In this article, we explore the new trends and [...]
August 21, 2024 · Dudu Gentil
Web
CRM for real estate and construction companies: boosting sales and loyalty to customers
In the very competitive real estate sector, where each transaction can considerably influence financial results, real estate and construction companies need to make the most of the technological tools available to differentiate themselves. CRM (Customer Relationship Management) stands out as one of these tools, often underestimated, but essential to improve customer relationship management, [...]
August 19, 2024 · Gustavo Trentini
Clients
Best practices for digital security on websites
Investing in digital security is professionally acting to generate trust and sustainability on your website. By implementing practices such as the adoption of HTTPS, using web application firewalls and regular security audits, you not only protect your users' data but also strengthen your brand's reputation in the digital market. [...]
July 29, 2024 · Gustavo Trentini
Other
Blockchain Marketing: more than one trend, a revolution
If you follow the news of the world of digital marketing, you probably have heard of “blockchain” more times than you would like to admit. But what is this, and why should you care? Well, if you like innovation and take advantage of technological possibilities, I invite you to a [...]
July 15, 2024 · Dudu Gentil
Clients
Launch of the New Macedo W Site: A Digital Solution Under Measure Developed by NVX
With great enthusiasm, we announce the launch of the new website of W Macedo, developed and designed by NationalVox to meet the specific needs of the renowned law firm. Access the new website on W Macedo. A Custom Platform We chose to use the WordPress platform due to its flexibility and robustness. However, we do not limit ourselves to a [...]
July 11, 2024 · Dudu Gentil
Other
Augmented Reality and Virtual Tours in Real Estate Sales: Innovations that Conquer Customers
In an era when technology continually reshapes the way we interact with the world, it is no surprise that the real estate market has witnessed a transformational change. And it's not just about amazing websites or apps with filters, I'm talking about increased reality and virtual tours, two innovations that are not only giving [...]
July 05, 2024 · Dudu Gentil
Other
The Power of Cooperatives in Santa Catarina: Discover the New OCESC and Sescoop/SC Sites
Nationalvox (NVX) is proud to announce the creation and development of new websites for the OCESC System, which includes the Organization of Cooperatives of the State of Santa Catarina (OCESC) and the National Service for the Learning of Cooperatives of the State of Santa Catarina (Sescoop/SC). These new portals represent an important milestone for cooperative [...]
July 02, 2024 · Dudu Gentil
Leads
Does organic reach still make sense in digital marketing?
A subject that arises almost every day here at the agency, and is also a constant questioning of our clients: does organic reach still make sense? With so many paid media campaigns (Ads) dominating the social networks and algorithms trained by AI trying to seek the right customer, at the right time, it is important to understand that investments [...]
July 01, 2024 · Gustavo Trentini
Other
Strategies for real estate sales focusing on generation Z
The Z generation is beginning to enter the real estate market, and it is fundamental to builders and real estate to understand that each generation brings its own expectations and purchasing behaviors. But what do the people born between 1995 and 2010 look for or care when the subject is still? In this article, I will address the most effective strategies [...]
June 20, 2024 · Dudu Gentil
AI
Optimizing AI Ads for Digital Performance
Among the many technological innovations we are experiencing, artificial intelligence (AI) stands out as a powerful tool for a sensitive part of any business that aims at sales. Making use of advanced algorithms and machine learning, AI is revolutionizing the way companies create, manage and optimize their campaigns in [...]
June 13, 2024 · Dudu Gentil
Big Data
The Importance of Cloud Storage for Big Data
The amount of data generated in the world is growing overwhelmingly. In 2023, it is estimated that 120 zettabytes of data were produced. A significant increase in relation to previous years, driven by several factors, including the massive use of social networks, videos, digital financial transactions and AI popularization. In this article I will address the importance [...]
June 10, 2024 · Gustavo Trentini
E-commerce
Key tips to succeed in e-commerce in 2024
The e-commerce scenario is constantly evolving, and having well-defined strategies is the differential to achieve success. As online sales adapt to change and competition is intensified, standing out is crucial. In this article you will find essential tips to navigate the turbulent waters of e-commerce in 2024 [...]
May 30, 2024 · Dudu Gentil
Big Data
What territorial marketing is and how to do
Territorial marketing is a trend in the market and allows a region to position itself at national and international level, projecting a strong and appealing image for the world with a focus on development and business and income generation. Territorialization has several advantages, and can be a strategic tool to strengthen the position [...]
May 23, 2024 · Gustavo Trentini
Other
Why Real Estate and Building Sites Need to Be Optimized
Marketing has more than ever migrated to digital, and in the construction and sales sector having an optimized website becomes a must in the search for leads, customers and closing business. Therefore, websites and platforms need to be 100% aligned with new technologies and strategies. In this article i will [...]
May 16, 2024 · Dudu Gentil
Leads
Lead Generation Panorama Insights 2024
Sales of Products, Property and Agency were the only segments of the market that had increased the conversion rate of leads in one year. This is one of the main findings made by the study “Panorama of Lead Generation in Brazil”, a partnership between Hubspot, Rock Content, Leadster and V4. The research, actually a benchmarking [...]
May 10, 2024 · Dudu Gentil
Strategy
10 productivity tools to make your life easier in 2024
With increasingly digital businesses and in the cloud, productivity is the key word for achieving day-to-day efficiency. The demands are diverse, and much more important than doing things quickly, you have to do the right things. But what may seem obvious is not easy. Being productive has everything [...]
April 26, 2024 · Dudu Gentil
Leads
Why use UTMs for Announcement Tracking
Why use UTMs to track Ads You must have seen around what data is the new oil! In the case of digital ads, this can make a difference to an excellent business performance. Know where their customers come from, what ads convert and what leads them to take [...]
April 26, 2024 · Dudu Gentil
UX design
WordPress for Business: 7 Infallible Tips for an Effective Website
In the vast digital panorama that involves the contemporary business world, a platform continues to stand out as a preferred choice for the construction of websites: WordPress. WordPress development offers an extensive toolkit that guides developers with powerful features, allowing them to design, visualize and develop their websites effectively and with [...]
April 19, 2024 · Dudu Gentil
