Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Clients
How the latest update of Google impacts on SEO quality content generation
2024 is being a year of significant changes for Google, which promises to end third-party cookies in Chrome and enhance your Artificial Intelligence tools with Gemini. However, the most important change in the giant of the searches was the main update of March, focused on the search engine algorithm that has [...]
April 15, 2024 · Gustavo Trentini
Leads
Digital Marketing Successes: An Innovative Approach to Performance Partners
With rapid technological advances and constant changes in consumer behavior, the digital marketing market needs to transform as well, as we are talking about a highly competitive sector. Companies and agencies are not only obliged to monitor these changes, but also to stand out effectively to achieve success. In front of a reality [...]
April 05, 2024 · Gustavo Trentini
Leads
Adding dynamism to website design with subtle microinteractions and animations
In the current scenario, where digital presence becomes more fierce than ever, differentiation through site design has become a necessary strategy for companies. An emerging and highly effective trend in this field are the subtle microinteractions and animations, which play a key role in the creation of engaging user experiences and mainly, [...]
March 28, 2024 · Gustavo Trentini
Marketing
Viewing sales: the impact of images and videos on real estate ads
When we talk about buying a dream house or apartment, the first thing that comes to mind is attractive images and hypnotizing videos, isn't it? After all, who doesn't love to fill their eyes with pictures of a spacious apartment or the footage of a house that has a lush garden with pool? Yeah, [...]
March 20, 2024 · Dudu Gentil
Clients
How to prepare your SEO strategy for voice search
We are living a new technological era, where questions on the internet search platforms are answered with a simple voice command, a tendency that is transforming the way we interact virtually. But how can companies adapt to this new marketing paradigm and ensure that their voices are heard? Prepare to explore [...]
March 15, 2024 · Gustavo Trentini
Leads
The importance of pre-sales (SDRs) for Construction and Real Estate
In the increasingly competitive arena of the real estate market, where each qualified lead can mean a successful sale, the role of pre-sales, or SDR (Sales Development Representative), is of vital importance. In this article I will explore the different tactics and approaches that SDRs can employ to engage and qualify leads efficiently, raising the [...]
March 07, 2024 · Dudu Gentil
Marketing
Digital marketing strategies in 2024: tips for businesses
If you are an entrepreneur and you are attracted to the title of this article, it is because you understand the importance of being antennated with what is most recent in the world of digital marketing. In 2024, things are changing faster than ever, and if you want your company to stand out among the competitors, [...]
February 27, 2024 · Dudu Gentil
Leads
Guide to understanding Customer's Day in the real estate sector
Those who work with real estate should be smart: understanding the customer's journey is like having a treasure map for success. It's like a GPS that takes you straight to your dream home or apartment, or at least that's what builders, real estate and brokers want (and need). In this article, I te [...]
February 22, 2024 · Dudu Gentil
Other
International recognition marks the 19th anniversary of NVX Digital
In the competitive scenario of the Brazilian and world digital market, the National Vox Digital Agency of Florianópolis, has stood out not only for its longevity and tradition in the market, but also for the constant search for excellence in branding services, digital strategy and WordPress development. This successful trajectory, now had its recognition with the conquest [...]
February 14, 2024 · Gustavo Trentini
Metaverse
Smart lead distribution: sending opportunities to vendors efficiently
When we talk about sales, it is important to highlight: each lead can become a valuable opportunity. But what to do with potential leads buyers of your product or enterprise? How can we ensure that every opportunity is forwarded to the right seller at the right time? That's where the smart distribution of leads comes in, a strategy that [...]
February 09, 2024 · Gustavo Trentini
E-commerce
Turbine your e-commerce: 8 infallible strategies to turn clicks into sales
In the middle of 2024 there is no denying that having an e-commerce site (online sale) is a much less risky proposal than traditional trade. Without a physical space to occupy where rents are usually required not always accessible, you save on business costs and can do everything remotely. With a [...]
January 26, 2024 · Gustavo Trentini
Web
Unveiling the Power of Mobile Marketing for Small Businesses
You must have realized that the world is more and more at the tip of people's fingers, literally. In this digital universe, mobile marketing appears as a “super power” that can make your little business take off. Let's dive together into this sea of digital opportunities and explore how this tool can be what is missing [...]
January 26, 2024 · Dudu Gentil
Leads
The importance of efficient ad management for the real estate market
Selling real estate nowadays is like a strategy game, where the key to success is a sharp and mainly efficient ad management. Let's face it: it's not enough to have the best ventures if no one knows about them. This is where the management of ads comes in, an indispensable tool to stand out in the midst of [...]
January 11, 2024 · Dudu Gentil
Leads
From scratch to leads: what you need to know to start with Inbound Marketing
You decided to embark on the journey of Inbound Marketing to boost your company, but don't you know where to start? Don't worry, I'm here to guide you through the first steps on this exciting “from scratch to leads” path. In this article I will explore practical strategies and insights that can help your company or business stand out [...]
January 11, 2024 · Gustavo Trentini
Leads
The lead nutrition strategy to achieve long-lasting relationships
Ah, lead nutrition, a practice as important as watering a plant so it blooms. When it comes to establishing long-lasting relationships, this strategy is the key to opening doors to solid and lasting connections. And I'll tell you, this is not just a marketing action, it's a real art. [...]
December 18, 2023 · Dudu Gentil
Clients
2023 Retrospective and trends that marked the year in marketing
Are you ready for a time travel? Are we going to review the roller coaster that was digital marketing in 2023? Hang on, because it's been a year full of twists, trends that blew up and innovations that made our heads spin. Take your cup of coffee (or soda, no judgments) and let's remember this amazing year to retrospective [...]
December 18, 2023 · Gustavo Trentini
Web
The Evolution of Minimalism: Emerging Trends in Website Design
Website design is an area in constant evolution, always shaped by changes in aesthetic, technological and behavioral preferences. In recent years, an approach that has been gaining prominence is minimalism, which has emerged as a reaction to the excess of decorative elements. Minimalism aims to simplify the user experience, focusing on the essence [...]
December 13, 2023 · Gustavo Trentini
Leads
5 marketing automation tips for e-commerce
The e-commerce universe has become a digital battlefield, where competition is increasingly fierce, sales happen through several channels and consumer attention becomes a scarce resource. In this challenging scenario, marketing automation emerges as a powerful ally for online shop owners and e-commerce [...]
December 13, 2023 · Dudu Gentil
