Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Leads
Guide to understanding Customer's Day in the real estate sector
Those who work with real estate should be smart: understanding the customer's journey is like having a treasure map for success. It's like a GPS that takes you straight to your dream home or apartment, or at least that's what builders, real estate and brokers want (and need). In this article, I te [...]
February 22, 2024 · Dudu Gentil
Other
International recognition marks the 19th anniversary of NVX Digital
In the competitive scenario of the Brazilian and world digital market, the National Vox Digital Agency of Florianópolis, has stood out not only for its longevity and tradition in the market, but also for the constant search for excellence in branding services, digital strategy and WordPress development. This successful trajectory, now had its recognition with the conquest [...]
February 14, 2024 · Gustavo Trentini
Metaverse
Smart lead distribution: sending opportunities to vendors efficiently
When we talk about sales, it is important to highlight: each lead can become a valuable opportunity. But what to do with potential leads buyers of your product or enterprise? How can we ensure that every opportunity is forwarded to the right seller at the right time? That's where the smart distribution of leads comes in, a strategy that [...]
February 09, 2024 · Gustavo Trentini
E-commerce
Turbine your e-commerce: 8 infallible strategies to turn clicks into sales
In the middle of 2024 there is no denying that having an e-commerce site (online sale) is a much less risky proposal than traditional trade. Without a physical space to occupy where rents are usually required not always accessible, you save on business costs and can do everything remotely. With a [...]
January 26, 2024 · Gustavo Trentini
Web
Unveiling the Power of Mobile Marketing for Small Businesses
You must have realized that the world is more and more at the tip of people's fingers, literally. In this digital universe, mobile marketing appears as a “super power” that can make your little business take off. Let's dive together into this sea of digital opportunities and explore how this tool can be what is missing [...]
January 26, 2024 · Dudu Gentil
Leads
The importance of efficient ad management for the real estate market
Selling real estate nowadays is like a strategy game, where the key to success is a sharp and mainly efficient ad management. Let's face it: it's not enough to have the best ventures if no one knows about them. This is where the management of ads comes in, an indispensable tool to stand out in the midst of [...]
January 11, 2024 · Dudu Gentil
Leads
From scratch to leads: what you need to know to start with Inbound Marketing
You decided to embark on the journey of Inbound Marketing to boost your company, but don't you know where to start? Don't worry, I'm here to guide you through the first steps on this exciting “from scratch to leads” path. In this article I will explore practical strategies and insights that can help your company or business stand out [...]
January 11, 2024 · Gustavo Trentini
Leads
The lead nutrition strategy to achieve long-lasting relationships
Ah, lead nutrition, a practice as important as watering a plant so it blooms. When it comes to establishing long-lasting relationships, this strategy is the key to opening doors to solid and lasting connections. And I'll tell you, this is not just a marketing action, it's a real art. [...]
December 18, 2023 · Dudu Gentil
Clients
2023 Retrospective and trends that marked the year in marketing
Are you ready for a time travel? Are we going to review the roller coaster that was digital marketing in 2023? Hang on, because it's been a year full of twists, trends that blew up and innovations that made our heads spin. Take your cup of coffee (or soda, no judgments) and let's remember this amazing year to retrospective [...]
December 18, 2023 · Gustavo Trentini
Web
The Evolution of Minimalism: Emerging Trends in Website Design
Website design is an area in constant evolution, always shaped by changes in aesthetic, technological and behavioral preferences. In recent years, an approach that has been gaining prominence is minimalism, which has emerged as a reaction to the excess of decorative elements. Minimalism aims to simplify the user experience, focusing on the essence [...]
December 13, 2023 · Gustavo Trentini
Leads
5 marketing automation tips for e-commerce
The e-commerce universe has become a digital battlefield, where competition is increasingly fierce, sales happen through several channels and consumer attention becomes a scarce resource. In this challenging scenario, marketing automation emerges as a powerful ally for online shop owners and e-commerce [...]
December 13, 2023 · Dudu Gentil
Strategy
How to use Artificial Intelligence to gain more reach and engagement on social networks
With technological advancement, Artificial Intelligence (Chat GPT, Bard, Bing, etc.) has become a powerful tool to boost reach and engagement on digital platforms such as Instagram, Facebook, and Youtube. In this post, I will explain the concept of AI and how it is being used in social networks, besides highlighting the benefits [...]
November 27, 2023 · Gustavo Trentini
UX design
Why Market Research is important to your business
Market research is a valuable tool for companies that seek to understand the environment in which they are inserted, to know their target audience and to make decisions based on them. Those who achieve good sales results know that market research makes all the difference in the application of strategic decisions and well aligned with the purpose of the business. [...]
November 20, 2023 · Dudu Gentil
Leads
What to do with unengaged leads: strategies to reactivate your lists
Unengaged leads are a concern for businesses and businesses that seek to make the most of the funnel sales in inbound marketing and above all, increase conversions. I am talking about those contacts that at some point showed interest in your company or product, but no longer interacted and need to be somehow treated with actions [...]
November 09, 2023 · Gustavo Trentini
Strategy
The Importance of segmentation in strategic digital marketing actions
It's already become a beat phrase, but it's always good to remember: the marketing world is constantly evolving, and one of the most significant changes we've seen in recent decades is the transition from a “single size for all” approach to highly targeted and personalized practices. The segmentation needs a lot of attention and investment in [...]
November 03, 2023 · Dudu Gentil
Other
Digital marketing without complications for law firms
The digital world has transformed the way companies present themselves and connect with the target audience. Law firms and legal professionals are no exception to this trend. However, digital marketing can seem difficult and complicated for many professionals working in the legal sector. Digital marketing offers opportunities [...]
October 25, 2023 · Dudu Gentil
Strategy
SEO in practice: updating algorithms and trends you need to know
In constant evolution, SEO (Search Engine Optimization) plays an important role in the dynamic scenario of digital marketing for results. At the same time that search engine algorithms like Google continue to improve, marketing professionals and companies need to understand emerging trends and adjust their SEO strategies that have [...]
October 16, 2023 · Gustavo Trentini
Other
8 Tips to boost your e-commerce sales on Black Friday
As Black Friday approaches, one of the top sales events of the year, consumers are looking forward to irresistible offers and discounts. For those who have e-commerce and sell online, it is important to prepare strategically to take advantage of this golden opportunity to boost sales and also win new customers. Why Black Friday [...]
October 09, 2023 · Dudu Gentil
