Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Clients
Creation of website for the Municipality of Palhoça collaborates in a transparent way for society
The Municipality of Palhoça has launched its new site, more beautiful, easy to use and interactive, showing everything that happens in the Chamber through news, projects in process, accountability, live sessions and more. And the best: the site is an open channel between the citizen and the Legislative Power, where [...]
August 18, 2009 · Gustavo Trentini
Other
Update your browser!
Don't waste time, update your browser. Companies lose a lot of productivity due to outdated browsers, without support for current features and technologies to reach their customers, limiting solutions and creating unnecessary headaches. Still 27% of people worldwide still use a browser launched eight years ago. It is a browser that does not [...]
August 17, 2009 · Gustavo Trentini
Other
It was digital and the new form of democracy
Have you ever heard of cyberdemocracy? I had never heard this term before, and recently reading an article by journalist Rosália Vasconcelos, I took an interest in the subject. In short, cyberdemocracy is nothing more than a new way of making democracy: with the use of technologies. With the technological tools, debates are formed, and [...]
August 06, 2009 · Gustavo Trentini
Clients
Satisfying the customer is always good, but it's never enough!
We still see the growing digital market, but still very immature. Companies still seek palliative forms to solve completely communication problems, especially the digital side. Maybe it is cultural or who knows lack of knowledge by a large part of companies about the potential of the internet, the media, and finally the communication [...]
July 30, 2009 · Gustavo Trentini
Strategy
How do you measure the level of success of an email marketing campaign?
If you or your company think that shooting e-mails without a prior planning will result, you are mistaken! To have a desirable level of success it is necessary that the campaign be well elaborated, a study of cases in the same area and an analysis can help a lot, mainly to measure the level of success. O [...]
July 20, 2009 · Gustavo Trentini
Strategy
Jim Sterne, Web Marketing Guru
The biggest Global Web Marketing event in São Paulo, on August 4. You will have as speaker Jim Sterne, Web Marketing Guru and founder of eMetrics. Come on!
July 20, 2009 · Gustavo Trentini
Clients
Adequate analysis is the result of success in digital businesses
When we dedicate special attention to the customer and, especially the interest in proposing something concrete that is effective as a marketing tool the result always reaches the expectations initially presented. Today, I was very pleased to learn that a new customer, Alfakit, is getting extraordinary results with the creation of the new sites. The company already invests [...]
July 07, 2009 · Gustavo Trentini
Clients
Relative Clinic now with new site
The Parent Clinic launched its new website on July 3rd. Created from a more simplistic and objective packaging, its layout presents the clinical features with stylus and elegance. Check it out! www.clinicaparente.com.br
July 06, 2009 · Gustavo Trentini
Clients
Site's up!
The Heepcke Income and Embroidery Factory this year 2009 is reaching its 96 years of existence, a milestone in the history of Florianópolis as leader in the Santa Catarina segment. The company has undergone significant changes. He has conquered new markets and updated his production line. Today, focuses on research and development and products of [...]
July 06, 2009 · Gustavo Trentini
Strategy
Internet media, is it a good thing for your business?
With the emergence of information channels that proliferate each day in the network, the emergence of new searchers and new search resources, new content portals and, finally, more content and information are generally on the internet. I ask; “Is it really the best way to invest in advertising, the internet?” The media [...]
July 03, 2009 · Gustavo Trentini
Other
Do you know what an Increased Reality is?
Until recently I always bet that objects jumping off the screen were all science fiction movies. Did you know that's already possible? Real objects interact with virtual objects, or vice versa, do you believe? It is what they call an Increased Reality, a technology that has already begun to revolutionize the way [...]
June 12, 2009 · Gustavo Trentini
Strategy
Capitalize as much of the user as possible to succeed!
The web allows for a multitude of benefits for business, whether or not I still feel a certain disappointment on the part of entrepreneurs in a digital environment where for them nothing is macro but micro, choosing almost always the lowest value, wanting everything in the short term without seeing the future before their own eyes. The era [...]
June 06, 2009 · Gustavo Trentini
Web
Do Digital Agencies follow any kind of quality standards?
A few days ago a client asked me if digital agencies follow some kind of quality standard like ISO 9000 etc. Much is not yet aware of issues related to the quality of online communication projects. This is also due to the poor qualification of professionals and prostitution of the digital media market. Here at the agency we search [...]
June 04, 2009 · Gustavo Trentini
Other
Everyone can have their social networks
With the trend of super social networks such as Orkut, Twitter, Myspace, Hi5, Sonicom ,Facebook or Linkedin among thousands that are succeeding has made companies, brands and people occupy their proper spaces and thus have their own social network. A social network is responsible for sharing ideas among people who have [...]
May 30, 2009 · Gustavo Trentini
Strategy
Youtube as a free media revolution
Youtube has become one of the main tools of advertising and marketing videos on the internet, free of charge. Today, one of the most accessed sites in the world Youtube has also been a victim of users, or even a mechanism of disguised videos that are rejected by users passing a negative image not following the logic of [...]
May 27, 2009 · Gustavo Trentini
Other
Google creates new tool
Google once again comes out in front with the creation of another tool that offers a series of tests to internet users that identifies the culprit for slow traffic to the network. This open platform allows measuring the connection speed and even diagnose and present the interference of providers in the [...]
May 25, 2009 · Gustavo Trentini
Strategy
E-mail marketing efficiency
Email marketing is still one of the main media of any campaign, whether traditional or digital. Proof of this we have the largest world case of all time, the campaign of the current US President, Obama, where achieved amazing results one equivalent to two thirds of what was collected via the internet, or rather, US$ [...]
May 25, 2009 · Gustavo Trentini
Other
New website of NationalVOX
Today, Tuesday, May 19, 2009 NationalVOX is with new site a new concept and brand positioning. With 4 years of operation, we have been redefining all our planning that we have followed rigorously, today we are a digital agency focused on complete “full service” solutions implementing robust solutions as is the case of [...]
May 19, 2009 · Gustavo Trentini
