Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
The importance of lead qualification for sales
If you ask me what the most important part of a sales process is, I would choose the obvious answer: to close a deal. Even some of the most experienced salesmen will say so. Closing sales is great not only for the commercial area, but for the whole company. This means that you get closer to reaching [...]
November 25, 2021 · Gustavo Trentini
Strategy
The importance of digital marketing for schools and how to do
Private schools are companies and attracting enrollments is as important as finding customers. Even though many establishments still depend on traditional local media, such as TV, direct mail and billboards to get results, digital marketing for schools has come to stay. Just as the ways of offering education are changing (mainly after the pandemic), o [...]
November 08, 2021 · Dudu Gentil
Strategy
The metrics that matter in digital campaigns
One of the most amazing things about digital marketing is the possibility of following up the metrics that bring real and immediate results, becoming an effective way for the success of the brand or company and also sales. A successful marketing campaign should be determined by much more than just conversions, leads and [...]
October 26, 2021 · Dudu Gentil
Strategy
Common Errors in My Business Google and How to Avoid
Google My Business is a tool widely used for those who perform commercial and service activities, especially the small and medium-sized companies that face increasing competition within their industry of activity and service. Google My Business is also a useful resource to stand out in searches. If you haven't yet [...]
October 18, 2021 · Dudu Gentil
Strategy
What CTAs are and why you need to have in your marketing strategy
The name may seem strange to some with the initials in English, CTAs (calls to action)... but it is a widely used term, especially in connection with marketing and there is a certain art in creating decoy phrases that bring results. In very simple terms, a call to action is simply a strategy [...]
September 22, 2021 · Dudu Gentil
Strategy
Youtube Shorts: a new option for brands and content creators
That videos are increasingly popular on social media no one can deny. TikTok is there to prove it and there's no way to miss Reels' big Instagram hit. Short and well edited videos have become a trend that only grows and Youtube that did not want to stay behind, [...]
August 23, 2021 · Dudu Gentil
Strategy
TikTok marketing for companies is worth it?
New social networks come up all the time. An intelligent entrepreneur keeps an eye on these changing trends, but does not necessarily waste time and resources to create marketing strategies for them. And lately, all eyes are turned to TikTok. This video sharing platform is still young. It hasn't existed for a long time and [...]
July 19, 2021 · Gustavo Trentini
Strategy
Digital marketing for real estate: how to do it?
The real estate sector has undergone turbulent changes since 2020. The pandemic made real estate companies have to reinvent themselves and find new solutions to operate effectively and safely. It's a digital game of giving and receiving amid the uncertainties of the economy. The way real estate interacts with sellers, buyers and tenants [...]
July 14, 2021 · Dudu Gentil
Strategy
What is sales funnel and why you need to have a
The term is not new, but is one of the pillars to achieve results with digital marketing. The sales funnel should be considered a priority in any project where the internet is intended to be used to sell. It can also be summarized as a step-by-step process that allows you to bring your potential customer closer [...]
July 05, 2021 · Gustavo Trentini
Strategy
Chatbot marketing as a sales strategy
Chat marketing or conversational marketing is the fastest way to move buyers through marketing and sales funnels through the power of real-time chat chat conversations. It builds relationships and creates authentic experiences with customers and buyers. It is the best way to start real-time conversations with buyers [...]
June 28, 2021 · Dudu Gentil
Strategy
How to build digital authority using content marketing
By demonstrating your experience and knowledge through content, you can make great advances to achieve trust with your target audience and have as a consequence sales results. It may seem like a common place, but it is important to highlight: building authority for your brand or product does not happen overnight. It is necessary [...]
May 10, 2021 · Gustavo Trentini
Strategy
The high-end audio on social networks: prepared for the experience by voice?
In the podcasts wave, social media discover that audio can be a great line to seek reach, audience and attract audiences who prefer to listen and be heard in conversations with friends and followers. The idea is not exactly new, we have been doing this for a long time with the chats of WhatsApp, Telegram and others, [...]
May 03, 2021 · Dudu Gentil
Strategy
Is Google Adsense worth using to monetize your website in 2021?
Ads on Google's display network have always been a good monetization strategy for those who want to sell over the internet, mainly because it's extremely easy to set up. Since 2003, the search giant has offered Google AdSense to get revenue through ads. But what are the challenges? Google AdSense is a network of cost ads [...]
April 26, 2021 · Gustavo Trentini
Strategy
What Copywriting is and why your company needs it
When someone presents himself as a copywriter, the next question that follows is almost certainly: “What do you do?” Many people assume that being a copywriter is the same as being a reporter or journalist. Or that involves copyright, copyright. None of that's true. So, what's copywriting? It's [...]
April 19, 2021 · Dudu Gentil
Strategy
Understand guerrilla marketing and who is indicated
Some say that business (and marketing in particular) is much like war. Only on this ground, the battles are less deadly and a little more refined! The term guerrilla marketing emphasizes this approach and reminds us that a good combative strategy is inspired by tactics of war such as surprise, speed, aggression, [...]
March 30, 2021 · Dudu Gentil
Strategy
What Growth Hacking is and how to use to accelerate your business
Have you ever wondered why companies like iFood, Airbnb or Uber have become so successful so quickly? The old saying “Slow and always” does not always win the race, especially in the Internet era. Today, successful companies and startups are using growth hacking strategies to accelerate their success. [...]
March 22, 2021 · Gustavo Trentini
Strategy
10 key tips to master B2B marketing on LinkedIn
LinkedIn is known as one of the fastest growing social networks and a powerful platform for B2B marketing (business sales). The network, which recently renewed its look becoming cleaner and more attractive, effectively builds a solid professional network that every company seeks, becoming an inevitable part of digital marketing. The number of [...]
March 01, 2021 · Dudu Gentil
Strategy
Videos are on the air: how to advertise on YouTube
That the videos are on the rise, no one can deny it. It is already one of the most used content formats in marketing and brings feedback to companies. The brands advertise on YouTube because it is the second most popular website in the world, attracting more than 2 billion visitors per month. Index:1. Introduction2. How do the [...]
February 19, 2021 · Gustavo Trentini
