Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
How Marketing Automation Can Help Your Sales
Marketing automation is a technology category that allows companies to optimize, automate, measure marketing tasks and workflows, so that they can increase operational efficiency and revenue faster.
July 17, 2020 · Dudu Gentil
Strategy
Google Ads for medical clinics: how to attract patients and sell more!
Announcing on Google is not as simple as it seems. The largest and giant web search network, can make your product or service stand out together with competition and sell. But for that, you need to have digital marketing planning and strategy to achieve results. Google Ads, if well done, can [...]
July 03, 2020 · Dudu Gentil
Strategy
How digital marketing can boost your business in pandemic times
The Coronavirus pandemic has caused social distancing and a revolution in the way of keeping in the market in search of new business. Cost reduction, teams and new ways to work online via Home Office are the challenges in common.
May 07, 2020 · Dudu Gentil
Strategy
New online search behaviors and formats
If before the marketing strategy predicted consumers' behaviors linearly – from discovery, it was through consideration until the time of purchase – the rule today is unpredictability. In fact, this dynamic has not only changed, but it is still constantly evolving at full speed. To meet these new demands, we developed different [...]
December 03, 2019 · Gustavo Trentini
Strategy
10 Global Forecasts for Digital Marketing in 2019
Mobile experiences, online videos, digital transformations, partnerships, chatbots and omnichannel are just some of the topics that will be trending in 2019. What other disruptions will impact digital marketing strategies this year? Check out expert predictions from various countries and see how they can influence your strategies. Know the forecasts of a survey [...]
July 14, 2019 · Gustavo Trentini
Strategy
Understand the relevance of chatbots for small businesses
Automatic customer service, 24 hours and no service. The power of artificial intelligence in your favor. Chatbots have emerged to facilitate the relationship between company/brand and customer. But it is wrong who thinks that this technological advance was created only for large companies. On the contrary, it can be used by any one of all ports. Even, he is very [...]
July 14, 2019 · Gustavo Trentini
Strategy
Smart Insights shares the 10 megatrends of digital marketing for 2019
Megatrend 1: Increase in smartphone adoption The increasing importance of mobile marketing and applications is shown by these statistics: ● More than 50% of searches are on mobile ● 91% of Facebook usage (daily active users) is on mobile ● 80% of Facebook advertising revenue is on mobile ● 90% of the media time [...]
December 19, 2018 · Gustavo Trentini
Strategy
Internet records the highest growth of advertising spending in the first semester
Matter published in the Tuesday, 11, newspaper Folha de S. Paulo shows the performance of advertising expenditures in Brazil in the first half of 2012. Data are from the Inter-Meio Project, from the newspaper Meio & Message. In all, the advertising market spent R $ 19.6 billion in the period, both in advertisers' investments in the [...]
September 12, 2012 · Gustavo Trentini
Strategy
Discover Google’s leading media solutions
Google makes it easier and more efficient to solve media needs by turning challenges into solutions. See more on Google Ads Brasil Channel 1) Build Brand Awareness Your brand needs to be known and remembered by your consumers. Google solutions help you do this, no matter where your audience is. 2) Engage your [...]
August 13, 2012 · Gustavo Trentini
Strategy
Digital Agency – What is your role in the current communication scenario?
Internet-oriented media campaigns may include different communication platforms and formats, such as: Sites, Blogs, Newsletters, Email Marketing, Flash Development and Animation, Banners and Ads on Segmented Sites, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – optimization of websites with better positioning in search results, [...]
March 11, 2010 · Gustavo Trentini
Strategy
Digital Planning, what do you expect from him?
The expansion of the internet as well as in the world, the Brazilian market has been generating new jobs that require more specialized professionals and also opportunities in the digital market with new solutions, formats and strategies. It's a revolution in every way! The current scenario is constantly changing, this due to the rapid evolution of the internet where [...]
February 08, 2010 · Gustavo Trentini
Strategy
SEO Optimization On Search Sites And Its Importance to Success In Website Creation
Everything in the media and advertising is changing. Today’s youths are proof of this phenomenon where they spend much of their time browsing on websites, portals and social networks in search of content and relationship. However, it can be observed that the internet is evolving every day in the advertising issue due to the biggest [...]
December 22, 2009 · Gustavo Trentini
Strategy
SEO or SEM? What is the best strategy for your website?
The Internet has become an integral part of the modern world of business. Companies from all ports and sectors are using the Internet to disseminate their products and services and interact with their customers. Being on the Web goes way beyond having a website. It is necessary to speak the appropriate language, use the available resources, aggregate content and [...]
November 21, 2009 · Gustavo Trentini
Strategy
Have you ever thought about using Google Adsense to make money?
Who ever thought of making money using the Internet as a tool? Digital Marketing speaker Conrado Adolpho, author of Google Marketing, explains how to make a website that makes money from Google Adsense, Google membership program. See below:
November 16, 2009 · Gustavo Trentini
Strategy
Do you think the internet is well used?
Even today the internet is just crawling, with few works with good acceptance that have a complete and well-structured strategy. I found an article on the Cinematographic Industry that uses the internet very well to promote a film in the case District 9. The Internet was the basis and support of a strategy launched by [...]
November 05, 2009 · Gustavo Trentini
Strategy
Great Google!
More and more Google impresses on its bold strategies to gain even more market. Below you can view the matter “Advertising banners is Google’s bet to steal Yahoo’s market” whose source is IDG News Service. ———————— Google wants to be in a market for online advertising dominated today [...]
October 08, 2009 · Gustavo Trentini
Strategy
Do you know how to sell websites?
Sailing on youtube, look what I found! a spectacular video about how to sell websites, created by Bruno Ávila. And it's not like that! I'm publishing the video because I found it interesting even for you to client to know the commercial process of companies specialized in site creation. Bye!
September 18, 2009 · Gustavo Trentini
Strategy
How do you measure the level of success of an email marketing campaign?
If you or your company think that shooting e-mails without a prior planning will result, you are mistaken! To have a desirable level of success it is necessary that the campaign be well elaborated, a study of cases in the same area and an analysis can help a lot, mainly to measure the level of success. O [...]
July 20, 2009 · Gustavo Trentini
