Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Clients
Facebook for companies: is it still worth it?
This is a question that I ask myself every day, since when working with marketing and marketing channels for sales, I need to understand more deeply whether the largest social network on the planet, in this case Facebook, is still important or makes sense to companies. In this search for answers, I share some insights here [...]
March 24, 2022 · Gustavo Trentini
Clients
What Business Intelligence is and how to implement
Understanding your business better through data is vital with the advancement of technology. Business intelligence or “BI” strategy if well applied, allows companies and organizations to obtain a complete and detailed view of data for planning and actions. That's what you'll see in this article.
March 16, 2022 · Dudu Gentil
Clients
8 tips to update your company's website in 2022
Upgrading your company's website or business every 2 or 3 years is essential to stand out on the web and together with competition, offer user facilities and mainly gain reach in search engines. So I decided to share some learning and tips to help you with these improvements and actions. With the advances [...]
March 09, 2022 · Gustavo Trentini
UX design
Digital marketing for gyms: how to do
Digital marketing for gyms and personal trainers is an economical way to boost a brand, win customers and get more revenue. There are so many aspects in digital marketing that understanding the right options for your business can be the difference between achieving success or changing branches. Above all, invest in digital marketing [...]
February 25, 2022 · Dudu Gentil
UX design
LGPD facilitates rules for small businesses
LGPD (General Data Protection Act) has been valid since last year. A recent change at the request of Sebrae and other entities, causes small businesses to have different treatment now, being waived of some obligations and simplification of adequacy procedures. That's what I'm going to explain in this article! Remembering: What [...]
February 18, 2022 · Gustavo Trentini
Clients
Using podcast as a sales strategy
With the success of podcasts, 2022 is destined to be an even more promising year for this media format that has been reinvented over time. Available on the most varied platforms and with high popularity, podcasts can also be used for sales strategies. It's what you're going to read in this [...]
February 11, 2022 · Dudu Gentil
Clients
Google Page Experience starts to be ranking factor for desktop
If you own a website, it's good to know that August 2021 was the month the search giant changed forever. The update of the Google page experience was launched for mobile devices, taking a lot of people by surprise and causing a race after the necessary improvements. For now this factor of [...]
February 04, 2022 · Gustavo Trentini
Clients
The importance of customer experience for the success of companies
The customer experience (or “customer experience”) is at the heart of all the businesses that aim for success. When your customers feel valued and achieve the overall experience with your brand or product, they usually come back to buy. But if the interaction is negative, they probably go to the competition and become detractors, [...]
January 28, 2022 · Dudu Gentil
Clients
Why a blog can be useful in finding authority
Developing a unique brand and promoting it effectively is a great and formidable challenge for successful business. Creating a comprehensive online marketing strategy is the key to building a successful brand, and blogs should be key to promotional efforts involving content. Whatever your sector, [...]
January 21, 2022 · Gustavo Trentini
UX design
How does Web Design help you at the highest conversion rate in E-commerce?
Recognizing that visual appearance is one of the main components that lead to someone else’s buying action is a point that all businessmen or shop owners E-commerce should recognize from the start. In fact, even more than the text, design, colors or presentation form of your product [...]
January 20, 2022 · Dudu Gentil
E-commerce
Successful Case: Why this strategy works in marketing
Nothing convinces a potential customer of the amount promised with his product or service, rather than a real account of the success achieved with other customers. This customer success story is popularly known as a success case or marketing case study. Write case studies, among other contents that are part of [...]
January 14, 2022 · Gustavo Trentini
Other
Everything you need to know about 5G (for now)
Talking in 5G goes far beyond what we consider today technology for digital connection. We are at the beginning of a revolution in the connected world, with the first steps towards the implementation of the 5G in Brazil, the newest generation of telecommunications networks. For many, 5G promises to simply improve [...]
January 06, 2022 · Dudu Gentil
UX design
What do you expect from e-commerce in 2022?
We have already talked HERE about digital marketing trends for you to apply in your 2022 planning. Now it's time to go deeper, detailing the e-commerce sector, used today by so many companies and businesses. Follow the article to find out which sectors were on the rise in this year and which strategies [...]
December 22, 2021 · Dudu Gentil
Clients
What is guest post and how to use in your marketing strategy
The guest post (or guest posting) is one of the easiest ways to spread the brand message or service and at the same time ensure the personal growth of your business. That's why the strategy targeted at blogs or websites has earned a strong reputation for itself in digital marketing. The initiative [...]
December 17, 2021 · Gustavo Trentini
Clients
Marketing trends in 2022 to include in your planning
December remains a traditional month for companies to close or approve their plans for next year. So, nothing better than following the marketing trends that will be plating in 2022, according to digital market experts. First of all... it's good to say: 2021 was a year of reinvention for [...]
December 10, 2021 · Dudu Gentil
Strategy
Google launches resources for local research and encourages content production
New Google features reinforce local news in the search engine and offer tools for content producers to prioritize local news in their publications. A trend that had already been perceived, but now gains the contribution of the giant of the searches. Follow the text for details! The term “news near me” [...]
December 02, 2021 · Dudu Gentil
Strategy
The importance of lead qualification for sales
If you ask me what the most important part of a sales process is, I would choose the obvious answer: to close a deal. Even some of the most experienced salesmen will say so. Closing sales is great not only for the commercial area, but for the whole company. This means that you get closer to reaching [...]
November 25, 2021 · Gustavo Trentini
Web
What it is and how to use Linktree in digital strategies
In this article I will address a platform that organizes all links of your profile or company, including social networks or websites while monitoring the activities of users in the ecosystem. I'm talking about Linktree. If you don't know or use it yet, it's time to understand a little more about this tool. O [...]
November 17, 2021 · Gustavo Trentini
