Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
UX design
What you need to know about Google Analytics 4.0
The current version of Google Analytics, software used for data collection and web traffic analysis, will be discontinued next year. And there will be no data migration to the new version, so Google Analytics 4 will need to be set from scratch. Understand better what to do and how to prepare yourself in this article. [...]
April 28, 2022 · Gustavo Trentini
Marketing
Why use content marketing to attract customers?
One of the most popular words is Marketing, because all of the companies that are active within this word, that is, the operating network that revolves around this effective strategy to promote a fertile means for the growth of a company, such as a ferrite magnet. Of this [...]
April 28, 2022 · Dudu Gentil
Clients
Good practices for cleaning your email list
Successful businesses and businesses know that having good contact lists (or leads) to use in email marketing campaigns is an essential item. But not everyone understands the importance of keeping the lists clean and active to achieve the best metrics. And that's what I'm going to take care of in this article! At this moment you [...]
April 22, 2022 · Dudu Gentil
Clients
Are site pop-ups still relevant?
For those who work with marketing, pop-up ads are still an effective way to attract visitor attention and encourage you to convert in some way. Although these intrusions that open up on the screen are universally hated by Internet users, when people say they don't like pop-ups, what they really want [...]
April 14, 2022 · Gustavo Trentini
Marketing
SOMETHING TO CREATE A SITE USING A SITES CONSTRUCTOR
Large companies, small startups and even freelancers will need a website at some point. There are simple and complex ways to create a website and in this article we will briefly address each one of them. And in the end, we will analyze in more detail a method that allows a user to create a site without any experience using a builder and [...]
April 12, 2022 · Dudu Gentil
Clients
What is emotional marketing and how to do
Tactics are not new, they have been practiced since ancient times and they consist of using emotion to persuade and attract the public. Applied in sales strategies, emotional marketing is a perfect alternative to campaigns that involve a customer journey. You want to understand why? Follow the article: What is Emotional Marketing [...]
April 07, 2022 · Gustavo Trentini
E-commerce
10 Reasons for Your E-commerce Use Shopify Platform
Understand how Shopify can be used to get the greatest potential from your virtual store. I went after some tips that might help in choosing, highlighting the benefits and qualities of the platform, which we have proved and approved! Why invest in virtual store The e-commerce changed the business scenario, allowing any [...]
March 30, 2022 · Dudu Gentil
Clients
Facebook for companies: is it still worth it?
This is a question that I ask myself every day, since when working with marketing and marketing channels for sales, I need to understand more deeply whether the largest social network on the planet, in this case Facebook, is still important or makes sense to companies. In this search for answers, I share some insights here [...]
March 24, 2022 · Gustavo Trentini
Clients
What Business Intelligence is and how to implement
Understanding your business better through data is vital with the advancement of technology. Business intelligence or “BI” strategy if well applied, allows companies and organizations to obtain a complete and detailed view of data for planning and actions. That's what you'll see in this article.
March 16, 2022 · Dudu Gentil
Clients
8 tips to update your company's website in 2022
Upgrading your company's website or business every 2 or 3 years is essential to stand out on the web and together with competition, offer user facilities and mainly gain reach in search engines. So I decided to share some learning and tips to help you with these improvements and actions. With the advances [...]
March 09, 2022 · Gustavo Trentini
UX design
Digital marketing for gyms: how to do
Digital marketing for gyms and personal trainers is an economical way to boost a brand, win customers and get more revenue. There are so many aspects in digital marketing that understanding the right options for your business can be the difference between achieving success or changing branches. Above all, invest in digital marketing [...]
February 25, 2022 · Dudu Gentil
UX design
LGPD facilitates rules for small businesses
LGPD (General Data Protection Act) has been valid since last year. A recent change at the request of Sebrae and other entities, causes small businesses to have different treatment now, being waived of some obligations and simplification of adequacy procedures. That's what I'm going to explain in this article! Remembering: What [...]
February 18, 2022 · Gustavo Trentini
Clients
Using podcast as a sales strategy
With the success of podcasts, 2022 is destined to be an even more promising year for this media format that has been reinvented over time. Available on the most varied platforms and with high popularity, podcasts can also be used for sales strategies. It's what you're going to read in this [...]
February 11, 2022 · Dudu Gentil
Clients
Google Page Experience starts to be ranking factor for desktop
If you own a website, it's good to know that August 2021 was the month the search giant changed forever. The update of the Google page experience was launched for mobile devices, taking a lot of people by surprise and causing a race after the necessary improvements. For now this factor of [...]
February 04, 2022 · Gustavo Trentini
Clients
The importance of customer experience for the success of companies
The customer experience (or “customer experience”) is at the heart of all the businesses that aim for success. When your customers feel valued and achieve the overall experience with your brand or product, they usually come back to buy. But if the interaction is negative, they probably go to the competition and become detractors, [...]
January 28, 2022 · Dudu Gentil
Clients
Why a blog can be useful in finding authority
Developing a unique brand and promoting it effectively is a great and formidable challenge for successful business. Creating a comprehensive online marketing strategy is the key to building a successful brand, and blogs should be key to promotional efforts involving content. Whatever your sector, [...]
January 21, 2022 · Gustavo Trentini
UX design
How does Web Design help you at the highest conversion rate in E-commerce?
Recognizing that visual appearance is one of the main components that lead to someone else’s buying action is a point that all businessmen or shop owners E-commerce should recognize from the start. In fact, even more than the text, design, colors or presentation form of your product [...]
January 20, 2022 · Dudu Gentil
E-commerce
Successful Case: Why this strategy works in marketing
Nothing convinces a potential customer of the amount promised with his product or service, rather than a real account of the success achieved with other customers. This customer success story is popularly known as a success case or marketing case study. Write case studies, among other contents that are part of [...]
January 14, 2022 · Gustavo Trentini
