Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Blockchain
The impact of blockchain on the world: Blockchain is not just Bitcoin and other cryptocurrency
How hard did the blockchain merge into our lives and what will happen next? How Blockchain Can Change Our Lives The history of civilization is linked to contracts. Since men began living in groups, it was necessary to establish contracts of good coexistence. The first of them is the Social Contract, a [...]
November 10, 2021 · Dudu Gentil
Strategy
The importance of digital marketing for schools and how to do
Private schools are companies and attracting enrollments is as important as finding customers. Even though many establishments still depend on traditional local media, such as TV, direct mail and billboards to get results, digital marketing for schools has come to stay. Just as the ways of offering education are changing (mainly after the pandemic), o [...]
November 08, 2021 · Dudu Gentil
Strategy
The metrics that matter in digital campaigns
One of the most amazing things about digital marketing is the possibility of following up the metrics that bring real and immediate results, becoming an effective way for the success of the brand or company and also sales. A successful marketing campaign should be determined by much more than just conversions, leads and [...]
October 26, 2021 · Dudu Gentil
Strategy
Common Errors in My Business Google and How to Avoid
Google My Business is a tool widely used for those who perform commercial and service activities, especially the small and medium-sized companies that face increasing competition within their industry of activity and service. Google My Business is also a useful resource to stand out in searches. If you haven't yet [...]
October 18, 2021 · Dudu Gentil
Web
Google PageSpeed Insights: what it is and how to make your site faster
Who depends on a site to win customers and sell more assertively, needs to understand the importance of page speed to provide a good user experience. Having a website that opens and loads quickly is one of the most direct levers to increase search traffic, reduce the rejection rate and get [...]
October 13, 2021 · Gustavo Trentini
UX design
The importance of digital marketing for real estate and how to do
Online presence for all types of businesses is indispensable nowadays, especially when it comes to real estate. It is not enough to have a website or be in the real estate portals, invest in the visual identity and offer personal marketing by brokers. The good results for a successful real estate company also and [...]
October 05, 2021 · Dudu Gentil
Clients
What is customer success and best practices
To achieve success a company needs exceptional sales and marketing to achieve results. However, with the advancement of digital, where customers have more and more endless options, only sales and marketing are not enough to sustain growth. This is where the customer success, or “customer success” comes in. Companies cannot [...]
September 28, 2021 · Gustavo Trentini
Strategy
What CTAs are and why you need to have in your marketing strategy
The name may seem strange to some with the initials in English, CTAs (calls to action)... but it is a widely used term, especially in connection with marketing and there is a certain art in creating decoy phrases that bring results. In very simple terms, a call to action is simply a strategy [...]
September 22, 2021 · Dudu Gentil
E-commerce
Digital Marketing for Industries: what you need to know
With the pandemic, industries began to look with good eyes at digital marketing. Many companies had to migrate online without knowing much how to do and what best communication strategies to make the company relevant in the market, and consequently, to better stand out and sell their products. Forget the [...]
September 14, 2021 · Gustavo Trentini
E-commerce
How to use paid traffic to boost your sales
One phrase I like to quote a lot about digital marketing is that “on the internet there is no free lunch either”. We know the importance of organic reach and how to apply strategies in various forms and contents to achieve results. But when it comes to sales, there is no way to stop investing in traffic [...]
September 08, 2021 · Dudu Gentil
E-commerce
5 Inbound Commerce Tips You Need to Know
Inbound marketing or content marketing is well known and applied with good results in companies of all sizes and business models, we have talked about this here in the Blog. The inbound commerce is nothing more than a variation of this, but with methodology focused on electronic commerce. In short, it means delivering content [...]
August 31, 2021 · Gustavo Trentini
Strategy
Youtube Shorts: a new option for brands and content creators
That videos are increasingly popular on social media no one can deny. TikTok is there to prove it and there's no way to miss Reels' big Instagram hit. Short and well edited videos have become a trend that only grows and Youtube that did not want to stay behind, [...]
August 23, 2021 · Dudu Gentil
Clients
What is favicon and why it is important to have on your site
The favicon is a small icon of 16 × 16 pixels that serves as a brand for a website. Your main goal is to help visitors locate pages more easily when there are several open tabs in the browser. By the tiny size, favicons work better as simple images or from one to three characters of text [...]
August 17, 2021 · Gustavo Trentini
Clients
How to place cookies on your website and comply with LGPD
If you have a website or even a blog and care about your users' data, you should have a clear and objective privacy policy, informing how data collected during visits or accesses are handled. That's where the cookie messages come in to obey LGPD, the general protection law [...]
August 10, 2021 · Dudu Gentil
UX design
Where to Create An Online Portfolio? 4 Tools To Give Life to Your Projects
With the growth of the freelance market and e-commerce, it is natural that the need to create an online portfolio also grows. If you need to know some tool options for this purpose, you have come to the right place. You will know practical and popular options to perform good presentations of your projects for customers, as well as learn [...]
August 03, 2021 · Dudu Gentil
E-commerce
Best SEO practices for e-commerce
If you have a virtual store (e-commerce), using small strategies that help increase online sales is a matter of survival. SEO (search optimization) is one of the crucial factors that help take advantage of competitors and see the importance of counting SEO companies in the area. For you to have a [...]
August 03, 2021 · Gustavo Trentini
E-commerce
Omnichannel Marketing: what it is and how to do
Omnichannel marketing refers to the creation of a brand presence on multiple online channels (site, app, social network, email, SMS, WhatsApp, etc.) and offline (retail shop, events, service center), ensuring a positive and continuous experience throughout the customer's journey. The words ‘positive’ and ‘continuous’ are crucial to observe because 67% [...]
July 27, 2021 · Dudu Gentil
Strategy
TikTok marketing for companies is worth it?
New social networks come up all the time. An intelligent entrepreneur keeps an eye on these changing trends, but does not necessarily waste time and resources to create marketing strategies for them. And lately, all eyes are turned to TikTok. This video sharing platform is still young. It hasn't existed for a long time and [...]
July 19, 2021 · Gustavo Trentini
