Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Other
Everything you need to know about 5G (for now)
Talking in 5G goes far beyond what we consider today technology for digital connection. We are at the beginning of a revolution in the connected world, with the first steps towards the implementation of the 5G in Brazil, the newest generation of telecommunications networks. For many, 5G promises to simply improve [...]
January 06, 2022 · Dudu Gentil
UX design
What do you expect from e-commerce in 2022?
We have already talked HERE about digital marketing trends for you to apply in your 2022 planning. Now it's time to go deeper, detailing the e-commerce sector, used today by so many companies and businesses. Follow the article to find out which sectors were on the rise in this year and which strategies [...]
December 22, 2021 · Dudu Gentil
Clients
What is guest post and how to use in your marketing strategy
The guest post (or guest posting) is one of the easiest ways to spread the brand message or service and at the same time ensure the personal growth of your business. That's why the strategy targeted at blogs or websites has earned a strong reputation for itself in digital marketing. The initiative [...]
December 17, 2021 · Gustavo Trentini
Clients
Marketing trends in 2022 to include in your planning
December remains a traditional month for companies to close or approve their plans for next year. So, nothing better than following the marketing trends that will be plating in 2022, according to digital market experts. First of all... it's good to say: 2021 was a year of reinvention for [...]
December 10, 2021 · Dudu Gentil
Strategy
Google launches resources for local research and encourages content production
New Google features reinforce local news in the search engine and offer tools for content producers to prioritize local news in their publications. A trend that had already been perceived, but now gains the contribution of the giant of the searches. Follow the text for details! The term “news near me” [...]
December 02, 2021 · Dudu Gentil
Strategy
The importance of lead qualification for sales
If you ask me what the most important part of a sales process is, I would choose the obvious answer: to close a deal. Even some of the most experienced salesmen will say so. Closing sales is great not only for the commercial area, but for the whole company. This means that you get closer to reaching [...]
November 25, 2021 · Gustavo Trentini
Web
What it is and how to use Linktree in digital strategies
In this article I will address a platform that organizes all links of your profile or company, including social networks or websites while monitoring the activities of users in the ecosystem. I'm talking about Linktree. If you don't know or use it yet, it's time to understand a little more about this tool. O [...]
November 17, 2021 · Gustavo Trentini
Blockchain
The impact of blockchain on the world: Blockchain is not just Bitcoin and other cryptocurrency
How hard did the blockchain merge into our lives and what will happen next? How Blockchain Can Change Our Lives The history of civilization is linked to contracts. Since men began living in groups, it was necessary to establish contracts of good coexistence. The first of them is the Social Contract, a [...]
November 10, 2021 · Dudu Gentil
Strategy
The importance of digital marketing for schools and how to do
Private schools are companies and attracting enrollments is as important as finding customers. Even though many establishments still depend on traditional local media, such as TV, direct mail and billboards to get results, digital marketing for schools has come to stay. Just as the ways of offering education are changing (mainly after the pandemic), o [...]
November 08, 2021 · Dudu Gentil
Strategy
The metrics that matter in digital campaigns
One of the most amazing things about digital marketing is the possibility of following up the metrics that bring real and immediate results, becoming an effective way for the success of the brand or company and also sales. A successful marketing campaign should be determined by much more than just conversions, leads and [...]
October 26, 2021 · Dudu Gentil
Strategy
Common Errors in My Business Google and How to Avoid
Google My Business is a tool widely used for those who perform commercial and service activities, especially the small and medium-sized companies that face increasing competition within their industry of activity and service. Google My Business is also a useful resource to stand out in searches. If you haven't yet [...]
October 18, 2021 · Dudu Gentil
Web
Google PageSpeed Insights: what it is and how to make your site faster
Who depends on a site to win customers and sell more assertively, needs to understand the importance of page speed to provide a good user experience. Having a website that opens and loads quickly is one of the most direct levers to increase search traffic, reduce the rejection rate and get [...]
October 13, 2021 · Gustavo Trentini
UX design
The importance of digital marketing for real estate and how to do
Online presence for all types of businesses is indispensable nowadays, especially when it comes to real estate. It is not enough to have a website or be in the real estate portals, invest in the visual identity and offer personal marketing by brokers. The good results for a successful real estate company also and [...]
October 05, 2021 · Dudu Gentil
Clients
What is customer success and best practices
To achieve success a company needs exceptional sales and marketing to achieve results. However, with the advancement of digital, where customers have more and more endless options, only sales and marketing are not enough to sustain growth. This is where the customer success, or “customer success” comes in. Companies cannot [...]
September 28, 2021 · Gustavo Trentini
Strategy
What CTAs are and why you need to have in your marketing strategy
The name may seem strange to some with the initials in English, CTAs (calls to action)... but it is a widely used term, especially in connection with marketing and there is a certain art in creating decoy phrases that bring results. In very simple terms, a call to action is simply a strategy [...]
September 22, 2021 · Dudu Gentil
E-commerce
Digital Marketing for Industries: what you need to know
With the pandemic, industries began to look with good eyes at digital marketing. Many companies had to migrate online without knowing much how to do and what best communication strategies to make the company relevant in the market, and consequently, to better stand out and sell their products. Forget the [...]
September 14, 2021 · Gustavo Trentini
E-commerce
How to use paid traffic to boost your sales
One phrase I like to quote a lot about digital marketing is that “on the internet there is no free lunch either”. We know the importance of organic reach and how to apply strategies in various forms and contents to achieve results. But when it comes to sales, there is no way to stop investing in traffic [...]
September 08, 2021 · Dudu Gentil
E-commerce
5 Inbound Commerce Tips You Need to Know
Inbound marketing or content marketing is well known and applied with good results in companies of all sizes and business models, we have talked about this here in the Blog. The inbound commerce is nothing more than a variation of this, but with methodology focused on electronic commerce. In short, it means delivering content [...]
August 31, 2021 · Gustavo Trentini
