Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Clients
Trends for digital marketing automation in 2022
If you still don't use marketing automation for customer search and sales, it's good to review your digital strategies. Thanks to automation, you can offer hyper-customized experiences to leads at all stages of the shopping journey and also facilitate productivity in the work environment. Automation is already an obligation [...]
June 30, 2022 · Dudu Gentil
Marketing
How to promote your site efficiently and strengthen your brand?
It is challenging to stand out on the internet after all: there are so many people online and a large portion of these people are spreading some product or service on the web. So how do you find your watershed and consolidate your brand in the digital world? As previously said, you need to find what does your business [...]
June 29, 2022 · Dudu Gentil
Strategy
Using video marketing for sales strategies
With planning and creativity, you can produce videos for marketing actions that will surprise your target audience. If you are still hesitating about the value of the video for your business, especially if it is a small or medium-sized company, here are some facts that can convince you. What is video marketing? You know that famous one [...]
June 23, 2022 · Gustavo Trentini
UX design
How to use Instagram Reels for sales
If you or your company still only publishes photos on Instagram feed, know that more and more organic reach will drop, this is because the social network is focusing on short videos up to 1 and a half minutes, called Reels. See also: In this article I will suggest some successful applied tips [...]
June 17, 2022 · Gustavo Trentini
Big Data
What Big Data Analytics is and what it's for
Big Data Analytics examines large amounts of data to discover hidden patterns, correlations, and all possible insights that can help organizations make more assertive business decisions. In this article, we will understand more deeply what the process is, how it is used and what it is for. The concept “Big Data” does not [...]
June 09, 2022 · Dudu Gentil
Strategy
Discovery Ads: how and why to advertise in Google native feeds
Announcing in Google's native feeds can help businesses hit business goals. After all, channels like YouTube, Gmail and Google search varieties feed are accessed every day spontaneously by millions of people around the world. In this article, I present the reasons why it is worth investing in Discovery Ads e [...]
May 30, 2022 · Dudu Gentil
Other
ADVB/SC launches free marketing event
NEXT MKT will bring talks with various national and international names. With the focus on boosting business and strengthening the economy, Santa Catarina’s largest marketing and sales entity, ADVB/SC, has prepared an online event for July 13 and 14. Previously known as Marketing Mix ADVB/SC, the entity now promotes [...]
May 30, 2022 · Dudu Gentil
Clients
How to Remarket to Boost Sales
Every business that depends on digital to attract visitors, leads and customers sooner or later will need remarketing actions. Remarketing ads are more profitable because they are directed to an audience that is already considering their product. That's what I'm going to explain to you in detail in this article. Also known [...]
May 26, 2022 · Dudu Gentil
Clients
Why hire an agency to do your website
If you have a company, you should know above all that your website is one of the most valuable sales tools. A well-designed and functional website that accurately represents your brand and meets the needs of your customer or consumer has more possibilities to generate sales. We know that having an effective website can [...]
May 20, 2022 · Gustavo Trentini
Strategy
Instagram Bio Link: What is the importance and how to use
Having a good presence on social networks is a key part of online marketing. And Instagram has become much more than just a cozy place to post and view photos or send direct messages (DMs) to friends and followers. How about understanding how to better take advantage of the network and turn casual users into customers [...]
May 16, 2022 · Dudu Gentil
Clients
How to Turbine the Visual Identity of Your Brand
Having a strong and powerful visual identity doesn't happen overnight. Simply select some colors and put a logo on your products or services is not branding. To stand out, you need to gather critical thinking, research and creativity to effectively portray the brand to your target audience, provoke the right emotions [...]
May 05, 2022 · Dudu Gentil
UX design
What you need to know about Google Analytics 4.0
The current version of Google Analytics, software used for data collection and web traffic analysis, will be discontinued next year. And there will be no data migration to the new version, so Google Analytics 4 will need to be set from scratch. Understand better what to do and how to prepare yourself in this article. [...]
April 28, 2022 · Gustavo Trentini
Marketing
Why use content marketing to attract customers?
One of the most popular words is Marketing, because all of the companies that are active within this word, that is, the operating network that revolves around this effective strategy to promote a fertile means for the growth of a company, such as a ferrite magnet. Of this [...]
April 28, 2022 · Dudu Gentil
Clients
Good practices for cleaning your email list
Successful businesses and businesses know that having good contact lists (or leads) to use in email marketing campaigns is an essential item. But not everyone understands the importance of keeping the lists clean and active to achieve the best metrics. And that's what I'm going to take care of in this article! At this moment you [...]
April 22, 2022 · Dudu Gentil
Clients
Are site pop-ups still relevant?
For those who work with marketing, pop-up ads are still an effective way to attract visitor attention and encourage you to convert in some way. Although these intrusions that open up on the screen are universally hated by Internet users, when people say they don't like pop-ups, what they really want [...]
April 14, 2022 · Gustavo Trentini
Marketing
SOMETHING TO CREATE A SITE USING A SITES CONSTRUCTOR
Large companies, small startups and even freelancers will need a website at some point. There are simple and complex ways to create a website and in this article we will briefly address each one of them. And in the end, we will analyze in more detail a method that allows a user to create a site without any experience using a builder and [...]
April 12, 2022 · Dudu Gentil
Clients
What is emotional marketing and how to do
Tactics are not new, they have been practiced since ancient times and they consist of using emotion to persuade and attract the public. Applied in sales strategies, emotional marketing is a perfect alternative to campaigns that involve a customer journey. You want to understand why? Follow the article: What is Emotional Marketing [...]
April 07, 2022 · Gustavo Trentini
E-commerce
10 Reasons for Your E-commerce Use Shopify Platform
Understand how Shopify can be used to get the greatest potential from your virtual store. I went after some tips that might help in choosing, highlighting the benefits and qualities of the platform, which we have proved and approved! Why invest in virtual store The e-commerce changed the business scenario, allowing any [...]
March 30, 2022 · Dudu Gentil
