Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
How to boost election campaigns for candidates in 2022
It seems incredible that in the 2022s, many candidates for political or party positions still do not understand or have difficulty dealing with digital campaign boosting. Who believes that having only space on radio, tv or saints in hand can be enough, possibly will stay off the voter's radar, which embraced the technology [...]
August 11, 2022 · Gustavo Trentini
UX design
Google's Ads Creative Studio: what it is and what it's for
Google's Ads Creative Studio has been released to all users, allowing you to reach higher levels of creative capabilities with existing features. In addition, the new system offers greater creative freedom and opportunities for those who need a little help in these matters. The tool for creating Google ads, called “Ads Creative Studio” was [...]
August 04, 2022 · Dudu Gentil
Clients
Why E-mail marketing engagement is important!
Email marketing is key in the relationship step with customers and consumers for sales, but it is not enough to make shipments and have appropriate tools. You need to strategically plan your email campaigns to have a good delivery, focusing on engagement with leads in search of the best results. It's what you'll check out in this [...]
July 22, 2022 · Gustavo Trentini
E-commerce
Telegram for digital strategies: Is it worth it?
Telegram, which has the impressive number of 700 million monthly active users worldwide, is becoming one of the most popular platforms, including in Brazil. The messaging app allows close relationship with users, which is vital in building engagement, credibility and customer search. Many companies are using [...]
July 15, 2022 · Gustavo Trentini
Strategy
YouTube Shorts celebrates a year boosting the growth of the next generation of creators: the multiformat
The short format videos of the platform are viewed by more than 1.5 billion users each month. São Paulo, July 7, 2022- A year ago, YouTube launched YouTube Shorts in Brazil to promote the mission of giving voice to everyone and helping content creators increase their [...]
July 07, 2022 · Dudu Gentil
Marketing
Digital presence guide for beginners in 10 steps
Did you know that 97% of consumers use the internet to find a business or shop? Having a digital presence (online) is fundamental for companies and professionals who aim for sales. It helps find your brand before someone knows you exist and allows them to know your reputation, influencing the customer's purchase decision. [...]
July 07, 2022 · Dudu Gentil
Marketing
How to Do A Good Video Edit
Turning images into interesting and engaging content at editing time may not be an easy task. But with the right tools and a little creativity, it can become something pleasurable and of quality. Human beings always seek a narrative to follow, whether it be for photos, videos, movies or series. All these [...]
July 05, 2022 · Dudu Gentil
Clients
Trends for digital marketing automation in 2022
If you still don't use marketing automation for customer search and sales, it's good to review your digital strategies. Thanks to automation, you can offer hyper-customized experiences to leads at all stages of the shopping journey and also facilitate productivity in the work environment. Automation is already an obligation [...]
June 30, 2022 · Dudu Gentil
Marketing
How to promote your site efficiently and strengthen your brand?
It is challenging to stand out on the internet after all: there are so many people online and a large portion of these people are spreading some product or service on the web. So how do you find your watershed and consolidate your brand in the digital world? As previously said, you need to find what does your business [...]
June 29, 2022 · Dudu Gentil
Strategy
Using video marketing for sales strategies
With planning and creativity, you can produce videos for marketing actions that will surprise your target audience. If you are still hesitating about the value of the video for your business, especially if it is a small or medium-sized company, here are some facts that can convince you. What is video marketing? You know that famous one [...]
June 23, 2022 · Gustavo Trentini
UX design
How to use Instagram Reels for sales
If you or your company still only publishes photos on Instagram feed, know that more and more organic reach will drop, this is because the social network is focusing on short videos up to 1 and a half minutes, called Reels. See also: In this article I will suggest some successful applied tips [...]
June 17, 2022 · Gustavo Trentini
Big Data
What Big Data Analytics is and what it's for
Big Data Analytics examines large amounts of data to discover hidden patterns, correlations, and all possible insights that can help organizations make more assertive business decisions. In this article, we will understand more deeply what the process is, how it is used and what it is for. The concept “Big Data” does not [...]
June 09, 2022 · Dudu Gentil
Strategy
Discovery Ads: how and why to advertise in Google native feeds
Announcing in Google's native feeds can help businesses hit business goals. After all, channels like YouTube, Gmail and Google search varieties feed are accessed every day spontaneously by millions of people around the world. In this article, I present the reasons why it is worth investing in Discovery Ads e [...]
May 30, 2022 · Dudu Gentil
Other
ADVB/SC launches free marketing event
NEXT MKT will bring talks with various national and international names. With the focus on boosting business and strengthening the economy, Santa Catarina’s largest marketing and sales entity, ADVB/SC, has prepared an online event for July 13 and 14. Previously known as Marketing Mix ADVB/SC, the entity now promotes [...]
May 30, 2022 · Dudu Gentil
Clients
How to Remarket to Boost Sales
Every business that depends on digital to attract visitors, leads and customers sooner or later will need remarketing actions. Remarketing ads are more profitable because they are directed to an audience that is already considering their product. That's what I'm going to explain to you in detail in this article. Also known [...]
May 26, 2022 · Dudu Gentil
Clients
Why hire an agency to do your website
If you have a company, you should know above all that your website is one of the most valuable sales tools. A well-designed and functional website that accurately represents your brand and meets the needs of your customer or consumer has more possibilities to generate sales. We know that having an effective website can [...]
May 20, 2022 · Gustavo Trentini
Strategy
Instagram Bio Link: What is the importance and how to use
Having a good presence on social networks is a key part of online marketing. And Instagram has become much more than just a cozy place to post and view photos or send direct messages (DMs) to friends and followers. How about understanding how to better take advantage of the network and turn casual users into customers [...]
May 16, 2022 · Dudu Gentil
Clients
How to Turbine the Visual Identity of Your Brand
Having a strong and powerful visual identity doesn't happen overnight. Simply select some colors and put a logo on your products or services is not branding. To stand out, you need to gather critical thinking, research and creativity to effectively portray the brand to your target audience, provoke the right emotions [...]
May 05, 2022 · Dudu Gentil
